Publications

November 2017
Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson

The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details

Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Technology Industry; Technology Industry; Technology Industry; Technology Industry; United States

December 2019
Supplement

Korea Telecom: Building a GiGAtopia (B)

By: Shane Greenstein, Feng Zhu and Susie L. Ma

Keywords: Mobile and Wireless Technology; Infrastructure; Growth and Development Strategy; Competitive Strategy; Decision Choices and Conditions; Technology Industry; Technology Industry; Korean Peninsula

04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

products to perform a particular job, and that it behooves companies to focus on the job rather than the product. For Project Beacon, which would become OnStar, that job was to provide peace of mind. While Huber knew next to nothing about View Details

Keywords: by Carmen Nobel; Auto

21 Nov 2013
News

Case Study: BlackBerry and Thorsten Heins

like push email with its BlackBerry Enterprise Server. This gave them a first-mover advantage, but as technology improved and data capabilities on wireless voice networks evolved rapidly and took off, the... View Details

Keywords: Telecommunications; Information; Management of Companies and Enterprises; Management

01 Dec 2020
News

Two Truths and a Lie About 5G

Here, alumni and faculty experts weigh in on some of the assumptions about a hyper-connected world. The upgrade to 5G will be revolutionary for consumers. The arrival of 3G, which delivered the iPhone to the world and made it mainstream, was the stuff of real View Details

Keywords: Jen McFarland Flint

01 Jun 2001
News

Q&A: Donna Dubinsky

technology from a competitor? We felt the Palm OS was the best platform for a handheld. OK, we were biased on this subject! We knew that we could get a product to market much faster by licensing the operating system rather than creating... View Details

Keywords: Julia Hanna; PalmPilot; Apple; Telecommunications; Information

July 2020
Technical Note

Digital Natives Growing Without a Sales Force

By: Das Narayandas, Michael Norris and Amram Migdal

This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their... View Details

February 2018
Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson

Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details

Article

Applying Human-Centered Design Principles to Digital Syndromic Surveillance at a Mass Gathering in India: Viewpoint

By: Ahmed Shaikh, Abhishek Bhatia, Ghanshyam Yadav, Shashwat Hora, Chung Won, Mark Shankar, Aaron Heerboth, Prakash Vemulapalli, Paresh Navalkar, Kunal Oswal, Clay Heaton, Sujata Saunik, Tarun Khanna and Satchit Balsari

In the wake of the COVID-19 pandemic, digital health tools have been deployed by governments around the world to advance clinical and population health objectives. Few interventions have been successful or have achieved sustainability or scale. In India, government... View Details

Keywords: Digital Health Tools; Human-centered Design; Health Care and Treatment; Mobile and Wireless Technology; Design; Technology Adoption

Read Now

2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz, sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; Nutrition; Health; Information; Mobile and Wireless Technology; Entrepreneurship; Social Enterprise; Information Technology Industry; Information Technology Industry

01 Dec 2000
News

Latin America's Decade

In One Hundred Years of Solitude, his epic allegory of Latin American history and sensibility, novelist Gabriel García Márquez describes how a revolutionary technology from the outside world is brought to the sleepy, archetypal hamlet of... View Details

Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Hospitality; Securities, Commodities, and Other Financial Investments; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

12 Feb 2001
Research & Ideas

Creating Value Across Borders

we've increasingly observed another phenomenon: ideas flowing back to the U.S. Take wireless technology in Europe, for example, where the standards are more uniform and advanced than they are here. I'm now... View Details

Keywords: by Staff

April 2016 (Revised November 2017)
Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi

InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details

Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India

01 Sep 2009
News

E Ink’s Wild Ride

“Some decent-looking pixels and a really excellent vision.” That’s all it took for Russ Wilcox to fall for the technology that would become E Ink, a company supplying the electronic ink for a new world of digital reading devices. Now, as... View Details

Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing

August 2004 (Revised April 2005)
Case

MK Taxi: Private Chauffeur Service

MK Taxi Tokyo has developed a system to allow customers to use their mobile phones to find and contact the cab closest to them, bypassing the dispatch center. The system, called the Private Chauffeur Service (PCS), makes use of NTT's i-mode service, which essentially... View Details

Keywords: Information Technology; Entrepreneurship; Customer Focus and Relationships; Transportation; Mobile and Wireless Technology; Transportation Industry; Service Industry; Tokyo

August 2010 (Revised August 2011)
Case

Developing an App for That

By: Hanna Halaburda, Joshua Gans and Nathaniel Burbank

At a time when ever-rising smartphone sales are driven as much by demand for devices that run must-have third-party "apps" as by the quality of traditional voice and data services, there is a myriad of challenges facing the software developer who is looking to choose... View Details

Keywords: Product Development; Competitive Strategy; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Information Technology Industry; Information Technology Industry