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  • All HBS Web  (3,249)
    • People  (12)
    • News  (812)
    • Research  (1,405)
    • Events  (17)
    • Multimedia  (16)
  • Faculty Publications  (548)
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  • 14 Mar 2016
  • Working Paper Summaries

The Role of Incentive Salience in Habit Formation

Keywords: by Leslie John, Katherine L. Milkman, Francesca Gino, Bradford Tuckfield, and Luca Foschini; Health
  • Research Summary

Overview

My research uses a combination of lab experiments and empirical methods to understand how organizations can design their operations in order to inspire trust. View Details
Keywords: Behavioral Operations; Human-in-the-loop; Algorithm Transparency; Corporate Social Responsibility; Operations Management
  • May 2016 (Revised September 2016)
  • Case

Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

By: Rajiv Lal and Gamze Yucaoglu
In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details
Keywords: Customer Experience; Customer Service; Hotel Industry; Emerging Market; Customer Focus; Leading Growth; Feedback Culture; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Hillside; HBC; Turkey; Vacation; Customer Relationship Management; Quality; Employee Relationship Management; Service Operations; Organizational Culture; Customer Satisfaction; Selection and Staffing; Service Delivery; Competitive Advantage; Emerging Markets; Growth and Development; Accommodations Industry; Entertainment and Recreation Industry; Turkey
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Lal, Rajiv, and Gamze Yucaoglu. "Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean." Harvard Business School Case 516-110, May 2016. (Revised September 2016.)
  • October 2020 (Revised March 2024)
  • Case

Experimentation at Yelp

By: Iavor Bojinov and Karim R. Lakhani
Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details
Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry
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Bojinov, Iavor, and Karim R. Lakhani. "Experimentation at Yelp." Harvard Business School Case 621-064, October 2020. (Revised March 2024.)
  • February 2020 (Revised April 2021)
  • Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
  • August 1987 (Revised June 1989)
  • Background Note

Note on Financial Contracting: ""Deals""

By: William A. Sahlman
Describes the issues involved in designing and evaluating financial contracts between users and suppliers of capital and between companies and employees. A simple conceptual framework is introduced and some critical issues addressed: 1) How is cash allocated? 2) How is... View Details
Keywords: Contracts; Framework; Problems and Challenges; Corporate Finance
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Sahlman, William A. Note on Financial Contracting: ""Deals"". Harvard Business School Background Note 288-014, August 1987. (Revised June 1989.)
  • May, 2019
  • Article

Who Would You Like to Work With?: Use of Individual Characteristics and Social Networks in Team Formation Systems

By: Diego Gomez-Zara, Matthew Paras, Marlon Twyman, Jacqueline N. Lane, Leslie A. DeChurch and Noshir Contractor
People and organizations are increasingly using online platforms to assemble teams. In response, HCI researchers have theorized frameworks and created systems to support team assembly. However, little is known about how users search for and choose teammates on these... View Details
Keywords: Team Formation; Groups and Teams; Recruitment; Networks; Diversity
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Gomez-Zara, Diego, Matthew Paras, Marlon Twyman, Jacqueline N. Lane, Leslie A. DeChurch, and Noshir Contractor. "Who Would You Like to Work With? Use of Individual Characteristics and Social Networks in Team Formation Systems." Art. 659. CHI Conference on Human Factors in Computing Systems Proceedings (May, 2019).
  • December 2019
  • Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details
Keywords: Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Digital Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Internet and the Web; Social Media; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
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Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

user community is a great example of how a company can gain competitive advantage by tapping into its user community. LEGO allows its users to create their own View Details
Keywords: by Danielle Kost
  • March 2023
  • Case

Interior Collab

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
After venture capital-funded online interior design agency Homepolish collapsed, its former freelance designers met to discuss next steps. The bitter experience led some of them to create a workers’ collaborative called Interior Collab. The founding members needed to... View Details
Keywords: Business Exit or Shutdown; Business Model; Entrepreneurship; Human Capital; Growth and Development Strategy; Cooperative Ownership; Employee Ownership; Trust; Service Industry; Technology Industry; United States; New York (city, NY)
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Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Interior Collab." Harvard Business School Case 823-006, March 2023.
  • Research Summary

Managing Networked Businesses

By: Thomas R. Eisenmann
Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network... View Details
  • August 2022 (Revised March 2023)
  • Case

Pricing at Netflix: The Sequel

By: Elie Ofek and Amy Klopfenstein
This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022.... View Details
Keywords: Marketing; Advertising; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Internet and the Web; Customers; Customer Satisfaction; Entertainment and Recreation Industry; Advertising Industry; North and Central America; United States
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Ofek, Elie, and Amy Klopfenstein. "Pricing at Netflix: The Sequel." Harvard Business School Case 523-015, August 2022. (Revised March 2023.)
  • October 2016
  • Case

Turkasset: Bringing Customer-Centricity to Debt Collection

By: Dennis Campbell and Gamze Yucaoglu
In December 2014, in preparation for the year-end board presentation, Hilmi Guvenal (PMD 1993), shareholder and CEO of Turkasset, and Ilker Yoney, COO, sat down to discuss Turkasset’s five- and ten-year strategic plans. Since taking leadership of the company in 2009,... View Details
Keywords: Customer Satisfaction; Customer Experience; Customer Service; Customer-centric; Emerging Market; Customer Focus; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Turkasset; Collections Agency; NPL; Call Center; Financial Services; Borrowing and Debt; Customer Focus and Relationships; Organizational Culture; Operations; Management; Service Operations; Quality; Competitive Advantage; Cost vs Benefits; Financial Services Industry; Turkey
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Campbell, Dennis, and Gamze Yucaoglu. "Turkasset: Bringing Customer-Centricity to Debt Collection." Harvard Business School Case 117-023, October 2016.
  • Article

AI Companions Reduce Loneliness

By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (in press). (Pre-published online June 25, 2025.)
  • September 2018
  • Case

Haier in the U.S.: Transforming GE Appliances

By: Rosabeth Moss Kanter and Jonathan Cohen
Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances (GEA) ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company and to help it grow. Haier, which had a model designed to bring the company... View Details
Keywords: Iconic Brands; Appliances; Digital; Innovation; Entrepreneur; Microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Haier in the U.S.: Transforming GE Appliances." Harvard Business School Case 319-044, September 2018.
  • May 1997
  • Supplement

Suzanne de Passe at Motown Productions

By: Linda A. Hill and Mara Willard
Suzanne de Passe talks to an MBA class in October 1996 and discusses her perspective on leadership, her experience making "Lonesome Dove," and her company: de Passe Entertainment. Designed for use with Suzanne de Passe at Motown Productions (A) (9-487-042), (A1)... View Details
Keywords: Leadership; Perspective; Organizational Culture; Personal Development and Career; Entertainment and Recreation Industry
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Hill, Linda A., and Mara Willard. "Suzanne de Passe at Motown Productions." Harvard Business School Video Supplement 497-502, May 1997.
  • 2017
  • Working Paper

In Pursuit of Everyday Creativity

By: Teresa M. Amabile
Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known geniuses and expanding to personality, biographical, cognitive, and social-psychological studies of individual creative behavior. Little is known,... View Details
Keywords: Creativity; Behavior; Innovation and Invention
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Amabile, Teresa M. "In Pursuit of Everyday Creativity." Harvard Business School Working Paper, No. 18-002, July 2017. (Revised September 2017.)
  • June 2023
  • Supplement

Clash of Two Giants Simulation Exercise

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Customer Acquisition; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy; Network Effects
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Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise." Harvard Business School PowerPoint Supplement 623-717, June 2023.
  • 08 Jun 2011
  • Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

parts and permutations—really works. A carbon trading simulation designed by Harvard Business School professor Peter Coles gives students the opportunity to experience firsthand the pressure-packed... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • March–April 2023
  • Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
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Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
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