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  • All HBS Web  (2,329)
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  • All HBS Web  (2,329)
    • People  (20)
    • News  (715)
    • Research  (1,056)
    • Events  (4)
    • Multimedia  (2)
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← Page 11 of 2,329 Results →
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

tracking whether a person smiles, grins, or breaks out in laughter. Continuously measuring smile responses and facial cues allowed the team to determine a person's interest in viewing the ad and their intent to purchase the brand. The ad... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • Research Summary

Social Learning

One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others.  Social learning takes many forms.  Probably most obvious is word of mouth—the advice and... View Details

  • January 2008 (Revised May 2011)
  • Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman
In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details
Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry
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Eccles, Robert G., David Lane, and Prabakar 'PK' Kothandaraman. "Cognizant Technology Solutions." Harvard Business School Case 408-099, January 2008. (Revised May 2011.)
  • Person Page

Course Development

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done.  Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details
  • 10 May 2010
  • Research & Ideas

What Top Scholars Say About Leadership

nature of what is seen as legitimate leadership in modern society. The origins of psychology and its interest in leadership date back to Sigmund Freud and Erik Erikson. Many individuals tried to understand... View Details
Keywords: by Martha Lagace; Education
  • 2015
  • Chapter

Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference

By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details
Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry
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Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.
  • 12 Mar 2009
  • Working Paper Summaries

Inflation Bets or Deflation Hedges? The Changing Risks of Nominal Bonds

Keywords: by John Y. Campbell, Adi Sunderam & Luis M. Viceira
  • August 19, 2024
  • Article

The Business Roundtable’s Stakeholder Pledge, Five Years Later

By: Lynn S. Paine
Five years ago, the Business Roundtable issued a statement pledging to “lead their companies for the benefit of all stakeholders.” In the past five years, stakeholderism has gained wider acceptance and helped many corporate leaders see the value of taking the interests... View Details
Keywords: Business and Stakeholder Relations; Business or Company Management; Mission and Purpose; Corporate Governance
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Paine, Lynn S. "The Business Roundtable’s Stakeholder Pledge, Five Years Later." Harvard Business Review Digital Articles (August 19, 2024).
  • 10 Jan 2020
  • Blog Post

Know Your Audience - Recruiting HBS Students for Retail

Director and Career Coach Renee Pappastratis – Recruiting Relations Manager Together, Laurie and Renee manage relationships with retailers interested in recruiting HBS students to join their teams. Their combined expertise in the student... View Details
Keywords: Consumer Products / Retail
  • Profile

Ralph Johnson

education. In what ways has HBS impacted your career? The big thing is access to so many opportunities, and to so many people who have been in various roles and have helped me understand what those roles are really like. Through my peers,... View Details
Keywords: Consulting
  • 2008
  • Book

On Competition

By: M. E. Porter
Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
  • Career Coach

Sarah Hoffner

Sarah wants to help students understand the various options for careers in healthcare, including finance/investing, consulting, pharma/biotech, managed care, and other healthcare start-ups. She can also advise on how to best position your... View Details
  • Research Summary

Overview

Ms. Fedyk's main research interests lie at the intersection of asset pricing and behavioral finance, with a particular focus on information and belief formation. Her job market paper is part of a broader research agenda on the way in which information is incorporated... View Details
  • March 2019 (Revised June 2021)
  • Case

HelloSelf: Foundation

By: John R. Wells and Benjamin Weinstock
On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health & Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
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Wells, John R., and Benjamin Weinstock. "HelloSelf: Foundation." Harvard Business School Case 719-492, March 2019. (Revised June 2021.)
  • September–October 2013
  • Article

The Role of Organizational Scope and Governance in Strengthening Private Monitoring

By: Lamar Pierce and Michael W. Toffel
Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor quality resulting from moral hazard, which can be particularly onerous when outsourcing the monitoring and... View Details
Keywords: Crime and Corruption; Decision Choices and Conditions; Corporate Accountability; Governance Compliance; Policy; Management Practices and Processes; Demand and Consumers; Market Design; Market Entry and Exit; Market Transactions; Service Delivery; Service Operations; Business Processes; Organizational Structure; Performance Effectiveness; Performance Expectations; Practice; Transportation; Transportation Industry; Service Industry; United States; New York (state, US)
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Pierce, Lamar, and Michael W. Toffel. "The Role of Organizational Scope and Governance in Strengthening Private Monitoring." Organization Science 24, no. 5 (September–October 2013): 1558–1584. (Winner of the NBS Research Impact on Practice Award from the Academy of Management (AOM) and Network for Business Sustainability (NBS))
  • 2015
  • Book

Political Standards: Corporate Interest, Ideology, and Leadership in the Shaping of Accounting Rules for the Market Economy

By: Karthik Ramanna
There are certain institutions underlying our modern market-capitalist system that are largely outside the interest and understanding of the general public—e.g., rulemaking for bank capital adequacy, actuarial standards, accounting standards, and auditing practice. In... View Details
Keywords: Business And Society; Financial Institutions; Financial Reporting; GAAP; IFRS; Lobbying; Capitalism; Sustainability; Accounting; Finance; Business and Government Relations; Leadership; Accounting Industry; Financial Services Industry; United States; China; India
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Ramanna, Karthik. Political Standards: Corporate Interest, Ideology, and Leadership in the Shaping of Accounting Rules for the Market Economy. Chicago: University of Chicago Press, 2015. (Reviews by Anat Admati, S.P. Kothari, Lynn Stout, Lawrence Summers, and Luigi Zingales, among others.)
  • 14 Oct 2009
  • First Look

First Look: October 14

  Working PapersCapitalizing On Innovation: The Case of Japan (revised October 2009) Authors:Robert Dujarric and Andrei Hagiu Abstract Japan's industrial landscape is characterized by hierarchical forms of industry organization, which are increasingly inadequate in... View Details
Keywords: Martha Lagace
  • December 2017 (Revised November 2023)
  • Technical Note

The BGIE Twenty (2024 version)

By: Alberto Cavallo, Kristin Fabbe, Mattias Fibiger, Jeremy Friedman, Reshmaan Hussam, Vincent Pons and Matthew Weinzierl
The purpose of this technical note is to explain the BGIE Twenty, an “idea-kit” that serves as the intellectual backbone of the BGIE course. Each year, the BGIE professors decide on the twenty ideas that we believe are the most important for students to study in... View Details
Keywords: Ideas; Business Education; Curriculum and Courses; Analysis
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Cavallo, Alberto, Kristin Fabbe, Mattias Fibiger, Jeremy Friedman, Reshmaan Hussam, Vincent Pons, and Matthew Weinzierl. "The BGIE Twenty (2024 version)." Harvard Business School Technical Note 718-032, December 2017. (Revised November 2023.)
  • October 2023 (Revised November 2023)
  • Teaching Note

The Miccosukee Tribe and the Battle to Save the Everglades: A Miami Climate Action Story

By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 324-002. "Miccosukee" explores the challenges of coordinating actions to solve a complex systems problem—from individuals, small organizations, and coalitions of multiple organizations. The case discusses the impact of climate change and... View Details
Keywords: Climate Change; Leading Change; Natural Environment; Florida; Everglades National Park
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Kanter, Rosabeth Moss, and Jacob A. Small. "The Miccosukee Tribe and the Battle to Save the Everglades: A Miami Climate Action Story." Harvard Business School Teaching Note 324-048, October 2023. (Revised November 2023.)
  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

properties help us understand how the intensity of communication among group-members and some select structural characteristics of the group affect recognition outcomes in novel and structurally ambiguous worlds. In particular, we... View Details
Keywords: Sean Silverthorne
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