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- April 1980 (Revised November 1985)
- Background Note
U.S. Television Set Market, Prewar to 1970
- January 1980 (Revised November 1982)
- Background Note
Television Set Industry in 1979: Japan, Europe, and Newly Industrializing Countries
Keywords: Electronics Industry
- 1979
- Chapter
The Effects of Increased Choice on Television Viewing Behavior
By: K. Hardy, J. Quelch, I. Spencer and H. Munro
- 1979
- Chapter
The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study
By: K. Hardy, J. Quelch, I. Spencer and H. Munro
- April 1979 (Revised May 1993)
- Teaching Note
Community Television of Southern California: KCET, Teaching Note
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
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