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November 1986
Background Note

U.S. Television Set Market, Prewar to 1970 (Condensed)

By: Pankaj Ghemawat and Michael E. Porter

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October 1984 (Revised January 1986)
Background Note

World Television Industry in 1979

By: Michael E. Porter

Keywords: Television Entertainment; Electronics Industry

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spring/summer 1984
Article

Children as Consumers: An Ethical Evaluation of Children's Television Advertising

By: L. S. Paine

Keywords: Customers; Ethics; Media; Advertising

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November 1983
Case

Cablevision of Boston

By: Howard H. Stevenson

Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry

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December 1982 (Revised April 1986)
Case

Zenith and the Color Television Fight

By: David B. Yoffie

Keywords: Corporate Strategy; Media and Broadcasting Industry; Electronics Industry

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April 1980 (Revised November 1982)
Background Note

U.S. Television Set Market--1970-79

By: Michael E. Porter

Keywords: United States

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April 1980 (Revised November 1985)
Background Note

U.S. Television Set Market, Prewar to 1970

By: Michael E. Porter

Keywords: Electronics Industry; United States

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January 1980 (Revised November 1982)
Background Note

Television Set Industry in 1979: Japan, Europe, and Newly Industrializing Countries

By: Michael E. Porter

Keywords: Electronics Industry

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1979
Chapter

The Effects of Increased Choice on Television Viewing Behavior

By: K. Hardy, J. Quelch, I. Spencer and H. Munro

1979
Chapter

The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study

By: K. Hardy, J. Quelch, I. Spencer and H. Munro

April 1979 (Revised May 1993)
Teaching Note

Community Television of Southern California: KCET, Teaching Note

By: Regina E. Herzlinger

Keywords: Media; Media and Broadcasting Industry; California

August 1978 (Revised May 1993)
Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry; California

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fall 1976
Article

Intellect on Television: The Quiz Show Scandals of the 1950's

By: R. S. Tedlow

Keywords: Television Entertainment; Society; Telecommunications Industry

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Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

How can managers in creative industries effectively manage products and product... View Details

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