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(8,030)
- People (39)
- News (1,879)
- Research (4,896)
- Events (50)
- Multimedia (65)
- Faculty Publications (3,178)
Show Results For
- All HBS Web
(8,030)
- People (39)
- News (1,879)
- Research (4,896)
- Events (50)
- Multimedia (65)
- Faculty Publications (3,178)
- July 2023 (Revised April 2024)
- Case
Zurich Insurance (A): Re-establishing a Leading Market Position in Retail
By: Ramon Casadesus-Masanell, Stefano Brusoni, Claudio Feser, Karolin Frankenberger and Ana Procopio Schoen
Casadesus-Masanell, Ramon, Stefano Brusoni, Claudio Feser, Karolin Frankenberger, and Ana Procopio Schoen. "Zurich Insurance (A): Re-establishing a Leading Market Position in Retail." Harvard Business School Case 724-362, July 2023. (Revised April 2024.)
- 3 Aug 2007 - 8 Aug 2007
- Conference Presentation
Initiating Divergent Organizational Change: The Enabling Role of Actor's Social Position
By: Julie Battilana
- January 2011
- Teaching Note
Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note for 4249 View Details
- September 2001
- Article
The Emerging Position of the Internet as an Advertising Medium
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. "The Emerging Position of the Internet as an Advertising Medium." Netnomics 3, no. 2 (September 2001): 129–148.
- 12 Sep 2003
- Other Presentation
Massachusetts’ Competitive Position in Life Sciences: Where Do We Stand?
Porter, Michael E. "Massachusetts’ Competitive Position in Life Sciences: Where Do We Stand?" Massachusetts Life Sciences Summit, September 12, 2003.
- August 2023
- Supplement
Zurich Insurance (C): Re-Establishing a Leading Market Position in Retail
By: Ramon Casadesus-Masanell, Stefano Brusoni, Claudio Freser, Karolin Frankenberger and Ana Procopio Schoen
Casadesus-Masanell, Ramon, Stefano Brusoni, Claudio Freser, Karolin Frankenberger, and Ana Procopio Schoen. "Zurich Insurance (C): Re-Establishing a Leading Market Position in Retail." Harvard Business School Supplement 724-366, August 2023.
- Article
Know Your Place: How to Assess the Attractiveness of Your Industry and Your Company's Position In It
By: M. E. Porter
Porter, M. E. "Know Your Place: How to Assess the Attractiveness of Your Industry and Your Company's Position In It." Inc. 13, no. 9 (September 1991).
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- June 1983
- Article
Elicitation of Honest Preferences for the Assignment of Individuals to Positions
By: Dutch Leonard
Leonard, Dutch. "Elicitation of Honest Preferences for the Assignment of Individuals to Positions." Journal of Political Economy 91, no. 3 (June 1983): 461–479.
- Article
Initiating Divergent Organizational Change: The Enabling Role of Actor's Social Position
By: Julie Battilana
Battilana, Julie. "Initiating Divergent Organizational Change: The Enabling Role of Actor's Social Position." Academy of Management Annual Meeting Proceedings (2007).
- Article
Competing with a Goliath
By: Jill Avery
A Peruvian apparel company struggles to position itself against a global brand. View Details
Keywords: Brand Management; Brand Positioning; Competitive Positioning; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Peru; Latin America; South America
Avery, Jill. "Competing with a Goliath." Harvard Business Review 94, no. 10 (October 2016): 117–121.
- July 2020
- Article
The Persistent Effect of Initial Success: Evidence from Venture Capital
By: Ramana Nanda, Sampsa Samila and Olav Sorenson
We use investment-level data to study performance persistence in venture capital (VC). Consistent with prior studies, we find that each additional IPO among a VC firm's first ten investments predicts as much as an 8% higher IPO rate on its subsequent investments,... View Details
Keywords: Performance; Monitoring; Selection; Status; Venture Capital; Performance Consistency; Investment
Nanda, Ramana, Sampsa Samila, and Olav Sorenson. "The Persistent Effect of Initial Success: Evidence from Venture Capital." Journal of Financial Economics 137, no. 1 (July 2020): 231–248.
- October 2012 (Revised February 2014)
- Teaching Note
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A) and (B)
By: Juan Alcácer
The case is used in Harvard Business School's (HBS) elective course "Competing Globally" as the first case in the third module (see "Competing Globally: Course Note for Instructors," HBS No. 713-422). As the first case in the module, it introduces the framework to... View Details
- September 1998
- Article
Producer Network Positions and Propensities to Collaborate: An Investigation of Strategic Alliance Formations in a High-technology Industry
Stuart, Toby E. "Producer Network Positions and Propensities to Collaborate: An Investigation of Strategic Alliance Formations in a High-technology Industry." Administrative Science Quarterly 43, no. 3 (September 1998): 668–698.
- January – March 2006
- Article
The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth
By: Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene and Myra M. Hart
Keywords: Growth and Development
Brush, Candida G., Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene, and Myra M. Hart. "The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth." Venture Capital 8, no. 1 (January–March 2006): 15–31.
- Article
Joy and Rigor in Behavioral Science
By: Hanne K. Collins, Ashley V. Whillans and Leslie K. John
In the past decade, behavioral science has seen the introduction of beneficial reforms to reduce false positive results. Serving as the motivational backdrop for the present research, we wondered whether these reforms might have unintended negative consequences on... View Details
Keywords: Open Science; Pre-registration; Exploration; Confirmation; False Positives; Career Satisfaction; Science; Research; Personal Development and Career; Satisfaction; Diversity
Collins, Hanne K., Ashley V. Whillans, and Leslie K. John. "Joy and Rigor in Behavioral Science." Organizational Behavior and Human Decision Processes 164 (May 2021): 179–191.
- Jul 2015
- Conference Presentation
Can a Lingua Franca Create Unearned Status Gain for Native Speakers in Global Organizations?
By: Tsedal Neeley and Tracy Dumas
Neeley, Tsedal, and Tracy Dumas. "Can a Lingua Franca Create Unearned Status Gain for Native Speakers in Global Organizations?" In Sub-theme 31: Perspectives on Management Expertise and Advice in Global and Linguistically Diverse Organizational Contexts. Paper presented at the European Group for Organizational Studies (EGOS) Conference, Athens, Greece, July 2015.
- 2004
- Working Paper
The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth
By: C. G. Brush, N. M. Carter, E. J. Gatewood, P. G. Greene and Myra M. Hart