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(8,037)
- People (39)
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- Faculty Publications (3,190)
Show Results For
- All HBS Web
(8,037)
- People (39)
- News (1,883)
- Research (4,908)
- Events (50)
- Multimedia (65)
- Faculty Publications (3,190)
- October 2021
- Case
Siemens Energy - Positioning an Energy Giant for the Future
By: Jurgen Weiss and Tonia Labruyere
Weiss, Jurgen, and Tonia Labruyere. "Siemens Energy – Positioning an Energy Giant for the Future." Harvard Business School Case 722-014, October 2021.
- 12 Sep 2003
- Other Presentation
Massachusetts’ Competitive Position in Life Sciences: Where Do We Stand?
Porter, Michael E. "Massachusetts’ Competitive Position in Life Sciences: Where Do We Stand?" Massachusetts Life Sciences Summit, September 12, 2003.
- August 2023
- Supplement
Zurich Insurance (C): Re-Establishing a Leading Market Position in Retail
By: Ramon Casadesus-Masanell, Stefano Brusoni, Claudio Freser, Karolin Frankenberger and Ana Procopio Schoen
Casadesus-Masanell, Ramon, Stefano Brusoni, Claudio Freser, Karolin Frankenberger, and Ana Procopio Schoen. "Zurich Insurance (C): Re-Establishing a Leading Market Position in Retail." Harvard Business School Supplement 724-366, August 2023.
- January 2007 (Revised December 2008)
- Teaching Note
Mercy Corps: Positioning the Organization to Reach New Heights (TN)
By: Allen S. Grossman and Caroline Joan King
Keywords: Nonprofit Organizations
- August 2023
- Supplement
Zurich Insurance (B): Re-Establishing a Leading Market Position in Retail
By: Ramon Casadesus-Masanell, Stefano Brusoni, Claudio Freser, Karolin Frankenberger and Ana Procopio Schoen
Casadesus-Masanell, Ramon, Stefano Brusoni, Claudio Freser, Karolin Frankenberger, and Ana Procopio Schoen. "Zurich Insurance (B): Re-Establishing a Leading Market Position in Retail." Harvard Business School Supplement 724-365, August 2023.
- 3 Aug 2007 - 8 Aug 2007
- Conference Presentation
Initiating Divergent Organizational Change: The Enabling Role of Actor's Social Position
By: Julie Battilana
- Article
Know Your Place: How to Assess the Attractiveness of Your Industry and Your Company's Position In It
By: M. E. Porter
Porter, M. E. "Know Your Place: How to Assess the Attractiveness of Your Industry and Your Company's Position In It." Inc. 13, no. 9 (September 1991).
- Article
Competing with a Goliath
By: Jill Avery
A Peruvian apparel company struggles to position itself against a global brand. View Details
Keywords: Brand Management; Brand Positioning; Competitive Positioning; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Peru; Latin America; South America
Avery, Jill. "Competing with a Goliath." Harvard Business Review 94, no. 10 (October 2016): 117–121.
- Article
Initiating Divergent Organizational Change: The Enabling Role of Actor's Social Position
By: Julie Battilana
Battilana, Julie. "Initiating Divergent Organizational Change: The Enabling Role of Actor's Social Position." Academy of Management Annual Meeting Proceedings (2007).
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- June 1983
- Article
Elicitation of Honest Preferences for the Assignment of Individuals to Positions
By: Dutch Leonard
Leonard, Dutch. "Elicitation of Honest Preferences for the Assignment of Individuals to Positions." Journal of Political Economy 91, no. 3 (June 1983): 461–479.
- January – March 2006
- Article
The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth
By: Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene and Myra M. Hart
Keywords: Growth and Development
Brush, Candida G., Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene, and Myra M. Hart. "The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth." Venture Capital 8, no. 1 (January–March 2006): 15–31.
- September 1998
- Article
Producer Network Positions and Propensities to Collaborate: An Investigation of Strategic Alliance Formations in a High-technology Industry
Stuart, Toby E. "Producer Network Positions and Propensities to Collaborate: An Investigation of Strategic Alliance Formations in a High-technology Industry." Administrative Science Quarterly 43, no. 3 (September 1998): 668–698.
- 2004
- Working Paper
The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth
By: C. G. Brush, N. M. Carter, E. J. Gatewood, P. G. Greene and Myra M. Hart
- Jul 2015
- Conference Presentation
Can a Lingua Franca Create Unearned Status Gain for Native Speakers in Global Organizations?
By: Tsedal Neeley and Tracy Dumas
Neeley, Tsedal, and Tracy Dumas. "Can a Lingua Franca Create Unearned Status Gain for Native Speakers in Global Organizations?" In Sub-theme 31: Perspectives on Management Expertise and Advice in Global and Linguistically Diverse Organizational Contexts. Paper presented at the European Group for Organizational Studies (EGOS) Conference, Athens, Greece, July 2015.
- October 2012 (Revised February 2014)
- Teaching Note
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A) and (B)
By: Juan Alcácer
The case is used in Harvard Business School's (HBS) elective course "Competing Globally" as the first case in the third module (see "Competing Globally: Course Note for Instructors," HBS No. 713-422). As the first case in the module, it introduces the framework to... View Details
- 1995
- Article
The Positive Impact of Creative Activity: Effects of Creative Task Engagement and Motivational Focus on College Student's Learning
By: R. Conti, T. M. Amabile and S. Pollack
This study assessed the effectiveness of engaging students in a creative activity on a topic as a means of encouraging an active cognitive set toward learning that topic area. This technique was examined in three motivational contexts. Before reading a short... View Details
Keywords: Creativity; Cognition and Thinking; Behavior; Performance; Motivation and Incentives; Training
Conti, R., T. M. Amabile, and S. Pollack. "The Positive Impact of Creative Activity: Effects of Creative Task Engagement and Motivational Focus on College Student's Learning." Personality and Social Psychology Bulletin 21 (1995): 1107–1116.