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      • August 2005
      • Supplement

      Moneyball (B): Do You Get What You Pay For?

      By: Frances X. Frei, Dennis Campbell and Eliot Sherman
      Keywords: Sports; Sports Industry
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      Frei, Frances X., Dennis Campbell, and Eliot Sherman. "Moneyball (B): Do You Get What You Pay For?" Harvard Business School Supplement 606-026, August 2005.
      • July 2005 (Revised July 2006)
      • Case

      Icebreaker: The US Entry Decision

      By: Joseph B. Lassiter III and Dan Heath
      Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position... View Details
      Keywords: Market Entry and Exit; Distribution Channels; Product Launch; Product Development; Brands and Branding; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; New Zealand; United States
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      Lassiter, Joseph B., III, and Dan Heath. "Icebreaker: The US Entry Decision." Harvard Business School Case 806-006, July 2005. (Revised July 2006.)
      • July 2005 (Revised April 2009)
      • Case

      Real Madrid Club de Futbol (Multimedia)

      By: John A. Quelch
      In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
      Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain
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      Quelch, John A. "Real Madrid Club de Futbol (Multimedia)." Harvard Business School Multimedia/Video Case 505-081, July 2005. (Revised April 2009.)
      • June 2005 (Revised October 2005)
      • Supplement

      Coach Roy Williams: What Next? (B)

      By: Thomas J. DeLong, Christopher Chang and Scott Schweitzer
      Supplements the (A) case. View Details
      Keywords: Sports; Sports Industry
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      DeLong, Thomas J., Christopher Chang, and Scott Schweitzer. "Coach Roy Williams: What Next? (B)." Harvard Business School Supplement 405-093, June 2005. (Revised October 2005.)
      • September 2004 (Revised April 2005)
      • Teaching Note

      International Management Group (IMG) TN

      By: Bharat N. Anand
      Teaching Note to (9-702-409). View Details
      Keywords: Sports Industry; Sports Industry
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      Anand, Bharat N. "International Management Group (IMG) TN." Harvard Business School Teaching Note 705-414, September 2004. (Revised April 2005.)
      • June 2004 (Revised March 2005)
      • Teaching Note

      Army Crew Team, The (TN)

      By: Jeffrey T. Polzer and Scott A. Snook
      Teaching Note to (9-403-131). View Details
      Keywords: Sports; Sports Industry
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      Polzer, Jeffrey T., and Scott A. Snook. "Army Crew Team, The (TN)." Harvard Business School Teaching Note 404-117, June 2004. (Revised March 2005.)
      • April 2004 (Revised May 2017)
      • Case

      Real Madrid Club de Futbol

      By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop
      In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand... View Details
      Keywords: Risk Management; Change Management; Expansion; Marketing Channels; Sports; Management Teams; Trends; Brands and Branding; Sports Industry; Spain
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      Quelch, John, Jose Luis Nueno, and Carin-Isabel Knoop. "Real Madrid Club de Futbol." Harvard Business School Case 504-063, April 2004. (Revised May 2017.)
      • March 2004 (Revised April 2004)
      • Background Note

      Seeing What's on Red Auerbach's Mind

      By: Joseph B. Lassiter III and John T. Gourville
      Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details
      Keywords: Markets; Research; Sports; Product Development; Communication Intention and Meaning; Sports Industry
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      Lassiter, Joseph B., III, and John T. Gourville. "Seeing What's on Red Auerbach's Mind." Harvard Business School Background Note 804-160, March 2004. (Revised April 2004.)
      • November 2003 (Revised January 2005)
      • Case

      San Francisco Giants

      By: William A. Sahlman and Elizabeth Kind
      Larry Baer, executive vice-president and COO, was eager to improve profitability for the San Francisco Giants baseball team. Over the last few years, the Giants have had a number of successes. They successfully built the first privately financed ball park in over 30... View Details
      Keywords: Buildings and Facilities; Business or Company Management; Success; Sports; Sports Industry; San Francisco
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      Sahlman, William A., and Elizabeth Kind. "San Francisco Giants." Harvard Business School Case 804-092, November 2003. (Revised January 2005.)
      • October 2003 (Revised November 2004)
      • Case

      Joe Bachelder: Executive Pay Negotiator

      By: Jason R. Barro, Brian J. Hall and Aaron Zimmerman
      Joe Bachelder was the leading executive pay negotiator in the United States, securing generous contracts for CEOs and executives at Fortune 500 companies. The CEO of Victor Sports Co. resigned, and the board offered the job to Charles Suarez, a star executive from a... View Details
      Keywords: Negotiation Preparation; Negotiation Process; Negotiation Participants; Executive Compensation; Retail Industry; Retail Industry
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      Barro, Jason R., Brian J. Hall, and Aaron Zimmerman. "Joe Bachelder: Executive Pay Negotiator." Harvard Business School Case 904-030, October 2003. (Revised November 2004.)
      • July 2003 (Revised October 2003)
      • Case

      Ottawa Voyageurs, The

      By: Thomas J. DeLong, Scott Baldwin, Chris Strong, Andrew Feng, Eliza Moody and David Ager
      Manuel Tertuliano, head coach of a professional soccer club, must make some difficult decisions about the compensation of six of his players. Specifically, he must decide how to allocate $850,000 among these six players in a way that will benefit his team, which has... View Details
      Keywords: Decision Choices and Conditions; Compensation and Benefits; Performance; Motivation and Incentives; Sports; Groups and Teams; Sports Industry; Sports Industry; Canada
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      DeLong, Thomas J., Scott Baldwin, Chris Strong, Andrew Feng, Eliza Moody, and David Ager. "Ottawa Voyageurs, The." Harvard Business School Case 404-023, July 2003. (Revised October 2003.)
      • March 2003 (Revised June 2003)
      • Teaching Note

      Threshold Sports (TN)

      By: Richard G. Hamermesh and Todd H Thedinga
      Teaching Note for (9-803-134). View Details
      Keywords: Sports Industry
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      Hamermesh, Richard G., and Todd H Thedinga. "Threshold Sports (TN)." Harvard Business School Teaching Note 803-135, March 2003. (Revised June 2003.)
      • March 2003 (Revised January 2006)
      • Case

      Threshold Sports

      By: Richard G. Hamermesh and Todd H Thedinga
      Describes the sales, marketing, and operating issues facing Threshold Sports, a small cycling event management company that produces the Pro Cycling Tour. Examines the issues facing the company as it approaches breakeven and attempts to grow the business substantially.... View Details
      Keywords: Growth Management; Bicycle Transportation; Service Delivery; Sports; Bicycle Industry; Bicycle Industry
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      Hamermesh, Richard G., and Todd H Thedinga. "Threshold Sports." Harvard Business School Case 803-134, March 2003. (Revised January 2006.)
      • September 2002 (Revised January 2003)
      • Case

      A-Rod: Signing the Best Player in Baseball

      By: Randolph B. Cohen
      This case analyzes a large investment decision considered by the Texas Rangers in 2000: whether to spend $252 million for the services of shortstop Alex Rodriguez. The signing was probably the most controversial sports contract of the past decade. View Details
      Keywords: Selection and Staffing; Investment; Sports; Brands and Branding; Sports Industry
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      Cohen, Randolph B., and Jason Wallace. "A-Rod: Signing the Best Player in Baseball." Harvard Business School Case 203-047, September 2002. (Revised January 2003.)
      • September 2002 (Revised June 2003)
      • Case

      Formula One Motor Racing

      By: Tarun Khanna, Kartik Varma and David Lane
      Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports. View Details
      Keywords: Market Entry and Exit; Entrepreneurship; Sports; Globalized Markets and Industries; Sports Industry
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      Khanna, Tarun, Kartik Varma, and David Lane. "Formula One Motor Racing." Harvard Business School Case 703-412, September 2002. (Revised June 2003.)
      • August 2002 (Revised February 2003)
      • Case

      Myteam.com

      By: John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed
      Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Myteam.com. Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running... View Details
      Keywords: Cash Flow; Financial Management; Leadership Style; Crisis Management; Resource Allocation; Alliances; Sports; Web Sites; Sports Industry; Sports Industry
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      Gourville, John T., Joseph B. Lassiter III, and Taslim Pirmohamed. "Myteam.com." Harvard Business School Case 503-026, August 2002. (Revised February 2003.)
      • June 2002
      • Case

      Vans: Skating on Air

      By: Youngme E. Moon and David Kiron
      Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
      Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Apparel and Accessories Industry; California
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      Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
      • January 2002
      • Background Note

      A Note on Incentives in the NFL

      By: Brian J. Hall and Jonathan Lim
      This case describes compensation and incentive issues in one of the major U.S. professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap and then describes incentive... View Details
      Keywords: Compensation and Benefits; Labor and Management Relations; Conflict and Resolution; Motivation and Incentives; Sports; Sports Industry; United States
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      Hall, Brian J., and Jonathan Lim. "A Note on Incentives in the NFL." Harvard Business School Background Note 902-129, January 2002.
      • January 2002 (Revised January 2004)
      • Case

      Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

      By: David B. Yoffie and Yusi Wang
      Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
      Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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      Yoffie, David B., and Yusi Wang. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century." Harvard Business School Case 702-442, January 2002. (Revised January 2004.)
      • January 2002 (Revised November 2002)
      • Case

      Baseball Industry Update, 2002

      By: Jan W. Rivkin and Elizabeth Johnson
      Supplements The Baseball Strike. View Details
      Keywords: Sports; Conflict and Resolution; Sports Industry
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      Rivkin, Jan W., and Elizabeth Johnson. "Baseball Industry Update, 2002." Harvard Business School Case 702-443, January 2002. (Revised November 2002.)
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