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    Geoffrey G. Jones

    Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

    Keywords: banking; beauty products; construction; consumer products; energy; entertainment; fashion; financial services; food; food processing; green technology; petroleum; service industry
    • August 6, 2020
    • Article

    Companies Must Go Beyond Random Acts of Humanitarianism

    By: Frank Cooper and Ranjay Gulati
    Any organization can write a check or mobilize resources when confronted with a crisis such as the Covid-19 pandemic or a social movement such as Black Lives Matter. But corporate crisis response becomes much more meaningful when stakeholders know that the organization... View Details
    Keywords: Mission and Purpose; Corporate Social Responsibility and Impact
    Related
    • September 2008 (Revised September 2010)
    • Exercise

    Exercise on Estimation

    By: Jason Riis and John T. Gourville
    This exercise is meant to assess students' level of confidence around everyday business and general knowledge questions, for the purpose of identifying where they are overconfident and underconfident. View Details
    Keywords: Decision Making; Forecasting and Prediction; Personal Characteristics
    Related
    • 02 Feb 2007
    • What Do You Think?

    Is There Too Little “Know Why” In Business?

    Summing Up The central debate among respondents to this month's column was joined early when the first respondent, Aaron Tice, commented, "Without the execution of business objectives in the pursuit of that purpose, the purpose will... View Details
    Keywords: by Jim Heskett
    • 28 Apr 2023
    • Cold Call Podcast

    Sweden’s Northvolt Electric Battery Maker: A Startup with a Mission

    Keywords: Re: George Serafeim; Battery; Auto; Electronics; Energy
    • Research Summary

    Business Leadership Coalitions

    By: James E. Austin
    This multiyear research project has been studying the creation and functioning of the organizations business leaders have created in order to mobilize their collective capabilities to address significant issues and problems facing them and their communities. These... View Details
    • 12 Mar 2020
    • Video

    Robert Brozin

    Robert Brozin, the co-Founder of Nando’s, a South African-based restaurant chain specializing in Portuguese food, discusses how after building his business he sought a greater purpose, and found this purpose in... View Details
    • 16 Feb 2023
    • HBS Case

    ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

    The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
    Keywords: by Lane Lambert; Financial Services
    • June 2005 (Revised August 2011)
    • Case

    Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)

    By: Tarun Khanna, V. Kasturi Rangan and Merlina Manocaran
    Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed... View Details
    Keywords: Social Entrepreneurship; Health Care and Treatment; Goals and Objectives; Social Marketing; Mission and Purpose; Strategic Planning; Social Enterprise; Welfare; Health Industry; Service Industry; Bangalore
    Related
    • 24 Mar 2023
    • HBS Seminar

    Geoffrey Jones, Harvard Business School

    • January 2023 (Revised August 2023)
    • Case

    Veeva Systems and the Transformation to a Public Benefit Corporation

    By: Ranjay Gulati and Allison M. Ciechanover
    Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details
    Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California
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      Archie L. Jones

      Archie Jones is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School, where he currently teaches Venture Capital and Private Equity, Field... View Details

      • 2014
      • Article

      Framework for China's Novel Sustainable Evaluation System Strategy

      By: Robert G. Eccles and Peijun Duan
      China’s sustainable development faces three challenges: first, the follow-up momentum of sustainable economic growth and economic transformation is insufficient; second, some resources and environment loads have reached their limits; third, some products affecting the... View Details
      Keywords: Sustainable Development; Integrated Report; New Evaluation System; China
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      • June 10, 2021
      • Article

      How to Be a Purpose-Driven Leader in a Capitalist World

      By: Celia Bravard, John Pontillo and Andrew J. Hoffman
      Today’s business school education isn’t suited to the big challenges facing the world — climate change, economic inequality and racial injustice — that the leaders of tomorrow will be expected to solve. So, how can students and young professionals succeed in a system... View Details
      Keywords: Values and Beliefs; Mission and Purpose; Social Issues; Power and Influence; Social and Collaborative Networks; Opportunities
      Related
      • 04 Feb 2020
      • Video

      Dr. Manu Chandaria

      Manu Chandaria, Chair of the Kenyan-based steel and aluminum group Comcraft, discusses how businesses should look at “profit as a means, not the end.” He assets that the purpose of profit is to improve the... View Details
      • 2008
      • Book

      On Competition

      By: M. E. Porter
      Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
      Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
      Related
      • 15 Nov 2022
      • Op-Ed

      Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

      to create social media, whose audiences voluntarily gave up their privacy. Facebook, LinkedIn, and Snapchat require you to sign in, making your identity known to the platform. Users’ interests can be inferred from the interests of their... View Details
      Keywords: by John Deighton and Leora Kornfeld
      • January 1983 (Revised July 2007)
      • Case

      Mat MacGregor (A)

      Mat MacGregor took charge of a failing project but failed to turn it around because of a variety of personal, technical, cultural, and political reasons. The purpose of the case is to understand the underlying dynamics and their implications. View Details
      Keywords: Management Skills; Management Style; Organizational Culture; Failure; Projects; Personal Characteristics
      Related
      • 2023
      • Working Paper

      How Wicked Problems Drive Business Performance: A Review of the Academic Literature

      By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
      Recent years have seen a rise in the number of businesses engaged in the pursuit of “purposeful” activities – that is, activities that engage with the broader community in ways that expand beyond the pursuit of shareholder value. Many of these activities involve... View Details
      Keywords: Wicked Problems; Corporate Social Responsibility and Impact; Social Issues; Performance
      Related
      • 02 Feb 2012
      • News

      Harvard Business School Faculty Lead Immersion Trip to Israel