Publications

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

24 May 2017
Working Paper Summaries

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

View Details

Keywords: by Ai Hisano; Food & Beverage

June 2005
Article

This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype

By: A.J.C. Cuddy, M. I. Norton and S. T. Fiske

Americans stereotype elderly people as warm and incompetent, following from perceptions of them as noncompetitive and low status, respectively. This article extends existing research regarding stereotyping of older people in two ways. First, we discuss whether the... View Details

Keywords: Stereotyping; Prejudice and Bias; Age; Attitudes

Article

The Interplay Between Sharing Behavior and Beliefs About Others in Children During Dictator Games

By: Hernando Santamaría-García, María Luz González-Gadea, Rafael Di Tella, Agustín Ibáñez and Mariano Sigman

Previous studies in adults demonstrated that beliefs and sharing decisions in social scenarios are closely related. However, to date, little is known about the development of this relationship in children. By using a modified dictator game, we assessed sharing behavior... View Details

Keywords: Dictator Game; Altruism; Generosity; Development; Conveniently Upset; Behavior; Values and Beliefs; Perception; Decision Making

Article

The Career Effects of Scandal: Evidence from Scientific Retractions

By: Pierre Azoulay, Alessandro Bonatti and Joshua Lev Krieger

We investigate how the scientific community's perception of a scientist's prior work changes when one of his articles is retracted. Relative to non-retracted control authors, faculty members who experience a retraction see the citation rate to their earlier,... View Details

Keywords: Reputation; Perception; Status and Position; Outcome or Result

September 2019
Article

The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence

By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang

Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even... View Details

Keywords: Self-presentation; Belief Perseverance; Judgment; Confidence; Persuasion; Personal Characteristics; Behavior; Perception; Decision Making; Outcome or Result

2013
Book

Manufacturing Morals: The Values of Silence in Business School Education

By: Michel Anteby

Corporate accountability is never far from the front page and Harvard Business School trains many future business leaders. But how does HBS formally and informally ensure its members embrace proper business standards? Relying on his faculty experience, Michel Anteby... View Details

Keywords: Ethics; Moral Sensibility; Business Education; Higher Education; Education; Education Industry; United States

2024
Working Paper

Anti-Political-Establishment Citizens: An In-Depth Study from Two Latin American Countries

By: Loreto Cox and Natalia Garbiras-Diaz

Building on citizens’ animosity towards politicians, anti-establishment parties and candidates have achieved significant electoral success. While recent studies examine the supply-side, we know little about what drives citizens’ anti-establishment sentiments and how... View Details

Keywords: Political Parties; Political Instability; Democracy; Elections; Electoral Behavior; Election Outcomes; Ideology; Political Elections; Policy; Governance; Government and Politics; Social Issues; Society; Perception; Crime and Corruption; Latin America; South America; Colombia; Peru

February 2007
Case

Orientation for Viewing "Startup.com"

By: Noam T. Wasserman

Introduces founders Kaleil Isaza Tuzman and Tom Herman as they start and grow govWorks.com. The movie "Startup.com" documents the challenges that these founders face in building their company while dealing with tensions within the founding team and managing a demanding... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Venture Capital; Corporate Governance; Management Teams; Relationships; Familiarity

Educators

August 2007 (Revised May 2009)
Case

PlaNet Finance: Broad Scope in Microfinance

By: Andrei Hagiu and Elena Corsi

PlaNet Finance was a French NGO providing technical support and training services to microfinance institutions (i.e., institutions providing financial services to the poor) and other microfinance actors, rating of microfinance institutions and management, and advisory... View Details

Keywords: Financial Institutions; Microfinance; Growth Management; Networks; Non-Governmental Organizations; Service Industry; France

Educators

Article

Olfactory Cues from Romantic Partners and Strangers Moderate Women's Responses to Stress

By: Marlise Hofer, Hanne Collins, Ashley V. Whillans and Frances Chen

The scent of another person can activate memories, trigger emotions, and spark romantic attraction; however, almost nothing is known about whether and how human scents influence responses to stress. In the current study, 96 women were randomly assigned to smell one of... View Details

Keywords: Interpersonal Communication; Personal Characteristics; Perception

Register to Read

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

design doesn't need to enter the commercial arena. The perception exists that creative businesses can just start up, when in fact it takes a while for an entire ecosystem to actually generate an industry. There's a construction of... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

23 Oct 2012
First Look

First Look: October 23

http://www.sciencedirect.com/science/article/pii/S0047272712001028?v=s5 From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding Authors:Thalia Wheatley, Olivia Kang,... View Details

Keywords: Sean Silverthorne

August 2009
Article

The Reality and Myth of Sacred Issues in Negotiations

By: A. E. Tenbrunsel, K A. Wade-Benzoni, V. H. Medvec, L. Thompson and M. H. Bazerman

This paper investigates the role of sacred issues in a dyadic negotiation set in an environmental context. As predicted, when negotiators focus on sacred issues, this negatively impacts the negotiation, producing more impasses, lower joint outcomes, and more negative... View Details

Keywords: Decision Choices and Conditions; Values and Beliefs; Negotiation Process; Negotiation Tactics; Conflict of Interests; Perception; Cooperation

20 May 2019
Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details

Keywords: by Michael Blanding

03 Dec 2018
Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details

Keywords: by Rachel Layne

15 Oct 2024
Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

doing so may expose a weakness: a lack of self-control that would make others judge them harshly, says Harvard Business School Associate Professor Julian Zlatev in a recent paper published in the Journal of Personality and Social... View Details

Keywords: by Michael Blanding

February 2004
Article

Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support

By: Teresa M. Amabile, Elizabeth A. Schatzel, Giovanni B. Moneta and Steven J. Kramer

This exploratory study investigated leader behaviors related to perceived leader support, encompassing both instrumental and socioemotional support. The study first established that leader support, proposed to be a key feature of the work environment for creativity,... View Details

Keywords: Creativity; Leadership; Behavior; Working Conditions; Perception; Performance

Article

Seeker Beware: The Interpersonal Costs of Ignoring Advice

By: Hayley Blunden, Jennifer M. Logg, Alison Wood Brooks, Leslie John and Francesca Gino

Prior advice research has focused on why people rely on (or ignore) advice and its impact on judgment accuracy. We expand the consideration of advice-seeking outcomes by investigating the interpersonal consequences of advice seekers’ decisions. Across nine studies, we... View Details

Keywords: Advice; Advice Seeking; Expertise; Impression Management; Wisdom Of Crowds; Interpersonal Communication; Relationships; Behavior; Experience and Expertise; Perception; Judgments; Outcome or Result