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- All HBS Web (715)
- Faculty Publications (392)
Show Results For
- All HBS Web (715)
- Faculty Publications (392)
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- February 2007
- Case
Orientation for Viewing "Startup.com"
By: Noam T. Wasserman
Introduces founders Kaleil Isaza Tuzman and Tom Herman as they start and grow govWorks.com. The movie "Startup.com" documents the challenges that these founders face in building their company while dealing with tensions within the founding team and managing a demanding... View Details
- 2013
- Book
Manufacturing Morals: The Values of Silence in Business School Education
By: Michel Anteby
Corporate accountability is never far from the front page and Harvard Business School trains many future business leaders. But how does HBS formally and informally ensure its members embrace proper business standards? Relying on his faculty experience, Michel Anteby... View Details
Keywords: Ethics; Moral Sensibility; Business Education; Higher Education; Education; Education Industry; United States
Anteby, Michel. Manufacturing Morals: The Values of Silence in Business School Education. University of Chicago Press, 2013.
Manufacturing Morals: The Values of Silence in Business School Education (book)
Corporate accountability is never far from the front page and Harvard Business School trains many future business leaders. But how does HBS formally and informally ensure its members embrace proper business standards? Relying on his first-hand faculty... View Details
- June 2005
- Article
This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype
By: A.J.C. Cuddy, M. I. Norton and S. T. Fiske
Americans stereotype elderly people as warm and incompetent, following from perceptions of them as noncompetitive and low status, respectively. This article extends existing research regarding stereotyping of older people in two ways. First, we discuss whether the... View Details
Cuddy, A.J.C., M. I. Norton, and S. T. Fiske. "This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype." Journal of Social Issues 61, no. 2 (June 2005): 267–285.
Publications
2000-2005 Selected
Chiu, C-y, Morris, M.W., Hong, Y-y, & Menon, T. (2000). Motivated cultural cognition: The impact of implicit cultural theories on dispositional attribution varies as a function of Need for Closure.... View Details
- 2017
- Article
Natural Environmental Responsibility in Indian Corporations: A Mixed Method Study
By: Shashank Shah
The world is going through unprecedented environmental crisis. The type of destruction and dissolution of natural resources and elements by individuals and institutions that has been witnessed in the last century is much more than that witnessed in the previous... View Details
Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Natural Environment; Management Practices and Processes; Research; Framework; India
Shah, Shashank. "Natural Environmental Responsibility in Indian Corporations: A Mixed Method Study." Journal of Human Values 20, no. 2 (October 2014): 129–151.
- 2010
- Working Paper
Regulating for Legitimacy: Consumer Credit Access in France and America
Theories of legitimate regulation have emphasized the role of governments either in fixing market failures to promote greater efficiency or in restricting the efficient functioning of markets in order to pursue public welfare goals. In either case, features of markets... View Details
Keywords: Borrowing and Debt; Credit; Financial Markets; Personal Finance; Governing Rules, Regulations, and Reforms; Business History; Business and Government Relations; Welfare; France; United States
Trumbull, J. Gunnar. "Regulating for Legitimacy: Consumer Credit Access in France and America." Harvard Business School Working Paper, No. 11-047, November 2010.
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
design doesn't need to enter the commercial arena. The perception exists that creative businesses can just start up, when in fact it takes a while for an entire ecosystem to actually generate an industry. There's a construction of... View Details
- 2023
- Working Paper
Sending Signals: Strategic Displays of Warmth and Competence
By: Bushra S. Guenoun and Julian J. Zlatev
Using a combination of exploratory and confirmatory approaches, this research examines how
people signal important information about themselves to others. We first train machine learning
models to assess the use of warmth and competence impression management... View Details
Keywords: AI and Machine Learning; Personal Characteristics; Perception; Interpersonal Communication
Guenoun, Bushra S., and Julian J. Zlatev. "Sending Signals: Strategic Displays of Warmth and Competence." Harvard Business School Working Paper, No. 23-051, February 2023.
- April 2019
- Article
Score Blending: How Scale Response Grouping Biases Perceived Standing
By: Ryan Hauser and Norbert Schwarz
Numerical values—from test scores to credit scores—inform us of our relative standing and can shape our decisions. The values are usually presented in a continuous format (which places scores on a single line) or a grouped format (which separates scores into several... View Details
Hauser, Ryan, and Norbert Schwarz. "Score Blending: How Scale Response Grouping Biases Perceived Standing." Journal of Behavioral Decision Making 32, no. 2 (April 2019): 194–202.
- September 2019
- Article
The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence
By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang
Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even... View Details
Keywords: Self-presentation; Belief Perseverance; Judgment; Confidence; Persuasion; Personal Characteristics; Behavior; Perception; Decision Making; Outcome or Result
John, Leslie, Martha Jeong, Francesca Gino, and Laura Huang. "The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence." Organizational Behavior and Human Decision Processes 154 (September 2019): 1–14.
- 24 May 2017
- Working Paper Summaries
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
- 03 Dec 2018
- Research & Ideas
How Companies Can Increase Market Rewards for Sustainability Efforts
flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details
Keywords: by Rachel Layne
- July 2012
- Class Lecture
The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
What really makes people happy, motivated, productive, and creative at work? Professor Amabile's research, based on analyzing nearly 12,000 daily diaries of team members working on collaborative projects, reveals some surprising answers. Inner work life—a person's... View Details
Keywords: Employee Motivation; Fostering Performance; Improving Creativity; The Importance Of Progress; Employee Attitude; Enhancing Work Life; Improving Productivity; Inner Work Life; Motivation and Incentives; Working Conditions; Creativity; Performance Productivity; Attitudes; Employees
Amabile, Teresa M. "The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work." Harvard Business School Class Lecture 813-701, July 2012.
- August 2007 (Revised May 2009)
- Case
PlaNet Finance: Broad Scope in Microfinance
By: Andrei Hagiu and Elena Corsi
PlaNet Finance was a French NGO providing technical support and training services to microfinance institutions (i.e., institutions providing financial services to the poor) and other microfinance actors, rating of microfinance institutions and management, and advisory... View Details
Keywords: Financial Institutions; Microfinance; Growth Management; Networks; Non-Governmental Organizations; Service Industry; France
Hagiu, Andrei, and Elena Corsi. "PlaNet Finance: Broad Scope in Microfinance." Harvard Business School Case 708-441, August 2007. (Revised May 2009.)
- 23 Oct 2012
- First Look
First Look: October 23
http://www.sciencedirect.com/science/article/pii/S0047272712001028?v=s5 From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding Authors:Thalia Wheatley, Olivia Kang,... View Details
Keywords: Sean Silverthorne
- Article
The Interplay Between Sharing Behavior and Beliefs About Others in Children During Dictator Games
By: Hernando Santamaría-García, María Luz González-Gadea, Rafael Di Tella, Agustín Ibáñez and Mariano Sigman
Previous studies in adults demonstrated that beliefs and sharing decisions in social scenarios are closely related. However, to date, little is known about the development of this relationship in children. By using a modified dictator game, we assessed sharing behavior... View Details
Keywords: Dictator Game; Altruism; Generosity; Development; Conveniently Upset; Behavior; Values and Beliefs; Perception; Decision Making
Santamaría-García, Hernando, María Luz González-Gadea, Rafael Di Tella, Agustín Ibáñez, and Mariano Sigman. "The Interplay Between Sharing Behavior and Beliefs About Others in Children During Dictator Games." Journal of Experimental Child Psychology 166 (February 2018): 451–464.
- February 2004
- Article
Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support
By: Teresa M. Amabile, Elizabeth A. Schatzel, Giovanni B. Moneta and Steven J. Kramer
This exploratory study investigated leader behaviors related to perceived leader support, encompassing both instrumental and socioemotional support. The study first established that leader support, proposed to be a key feature of the work environment for creativity,... View Details
Amabile, Teresa M., Elizabeth A. Schatzel, Giovanni B. Moneta, and Steven J. Kramer. "Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support." Leadership Quarterly 15, no. 1 (February 2004): 5–32.
- 2024
- Working Paper
Anti-Political-Establishment Citizens: An In-Depth Study from Two Latin American Countries
By: Loreto Cox and Natalia Garbiras-Diaz
Building on citizens’ animosity towards politicians, anti-establishment parties and
candidates have achieved significant electoral success. While recent studies examine
the supply-side, we know little about what drives citizens’ anti-establishment sentiments and how... View Details
Keywords: Political Parties; Political Instability; Democracy; Elections; Electoral Behavior; Election Outcomes; Ideology; Political Elections; Policy; Governance; Government and Politics; Social Issues; Society; Perception; Crime and Corruption; Latin America; South America; Colombia; Peru
Cox, Loreto, and Natalia Garbiras-Diaz. "Anti-Political-Establishment Citizens: An In-Depth Study from Two Latin American Countries." Working Paper, July 2024.