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  • All HBS Web  (34,592)
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  • February 2018
  • Case

Rosslyn Resource: Monetization and Sales Strategy

By: Robert J. Dolan and Sunru Yong
Rosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues.... View Details
Keywords: Strategy; Decision Choices and Conditions; Business Model; Organizational Change and Adaptation; Mining Industry
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Dolan, Robert J., and Sunru Yong. "Rosslyn Resource: Monetization and Sales Strategy." Harvard Business School Brief Case 918-509, February 2018.
  • January 2021 (Revised March 2021)
  • Exercise

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Direct-to-consumer; DTC; Analytics and Data Science; Sales; Marketing; E-commerce; Retail Industry; Consumer Products Industry; United States
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Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Exercise 521-078, January 2021. (Revised March 2021.)
  • 24 Sep 2013

MBA Admissions Panel: Wellesley College

This event will include a panel of Admissions Officers from Harvard Business School, The Wharton School at the University of Pennsylvania, and the Yale School of Management. The panel will discuss the MBA Programs at each school and how to apply. The session will begin... View Details
  • November 2006 (Revised December 2006)
  • Module Note

Personal Selling and Sales Management

Develop a better understanding of what salespeople do, what motivates them to succeed, and how to effectively manage their efforts. View Details
Keywords: Salesforce Management
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"Personal Selling and Sales Management." Harvard Business School Module Note 507-039, November 2006. (Revised December 2006.)
  • 06 Jul 2015
  • Research & Ideas

Money and Quotas Motivate the Sales Force Best

It's well understood that cash bonuses often motivate a sales force to step up its game, but they don't work in every scenario and in some cases can backfire, a new study from Harvard Business School has... View Details
Keywords: by Roberta Holland; Retail
  • 12 Feb 2007
  • Working Paper Summaries

Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels

Keywords: by Jill Avery, Mary Caravella, John Deighton & Thomas Steenburgh; Retail
  • 19 Apr 2016
  • News

Yahoo Considers Options for a Sale

  • September 1996 (Revised April 1998)
  • Case

Mobil USM&R (B): New England Sales and Distribution

By: Robert S. Kaplan
The general manager of a local gasoline/distillate sales and distribution business unit must communicate a new strategy to the unit's 300 employees. An initial strategic planning exercise identified a high-priority list of opportunities that blended the parent... View Details
Keywords: Balanced Scorecard; Adoption; Strategic Planning; Customization and Personalization; Management Practices and Processes; Growth and Development Strategy; Measurement and Metrics; Motivation and Incentives; Performance Evaluation; Energy Industry; Mining Industry; United States
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Kaplan, Robert S. "Mobil USM&R (B): New England Sales and Distribution." Harvard Business School Case 197-026, September 1996. (Revised April 1998.)
  • 12 Feb 2018
  • News

Sale to Scotiabank Marks End of Era for Stephen Jarislowsky

  • August 28, 2019
  • Article

How to Make Your Sales Forecasts More Accurate

By: Lou Shipley
Companies need consistently accurate sales forecasts — but unfortunately they are rare. That’s because many companies fail to align their sales and marketing departments, and that alignment is a prerequisite for forecast accuracy. Companies can achieve better alignment... View Details
Keywords: Sales; Forecasting and Prediction; Marketing; Alignment; Technology
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Shipley, Lou. "How to Make Your Sales Forecasts More Accurate." Harvard Business Review Digital Articles (August 28, 2019).
  • 18 Feb 2015
  • News

Reinvent Your Sales Process While Still Hitting Your Numbers

  • January 2021
  • Article

Sales Hiring Is Hard to Do (Don't Make It Harder)

By: Frank V. Cespedes
In the aggregate, hiring in sales is more expensive than many companies’ cap-ex decisions. But it rarely gets the same attention and companies fail to deal with challenges inherent in sales hiring. Unlike many other business functions, there is no easily identified... View Details
Keywords: Salesforce Management; Selection and Staffing; Human Resources
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Cespedes, Frank V. "Sales Hiring Is Hard to Do (Don't Make It Harder)." Top Sales Magazine (January 2021), 38–39.
  • 15 Nov 2018
  • Working Paper Summaries

Do Fire Sales Create Externalities?

Keywords: by Sergey Chernenko and Adi Sunderam; Financial Services; Banking
  • 16 Nov 2021
  • News

How to Develop a Sales Strategy That Actually Works with the Author and Harvard Business School Professor Frank Cespedes

  • 2013
  • Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Fine Arts Industry; Entertainment and Recreation Industry; Publishing Industry
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Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
  • July 2010
  • Teaching Note

Chrysler's Sale to Fiat (TN)

By: C. Fritz Foley and Lena G. Goldberg
Teaching Note for 210022. View Details
Keywords: Mergers and Acquisitions; Restructuring; Financial Crisis; Assets; Policy; Cost vs Benefits; Sales; Government and Politics; Auto Industry; United States
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Foley, C. Fritz, and Lena G. Goldberg. "Chrysler's Sale to Fiat (TN)." Harvard Business School Teaching Note 211-013, July 2010.
  • October 2004
  • Case

Sales Force Training at Arrow Electronics (A)

By: Jason R. Barro, Brian J. Hall and Aaron Zimmerman
In the mid-1980s, Arrow, the world's largest electronics distributor, implemented a college recruiting program to hire salespeople. The program was part of an effort to increase the professionalism and skill set of the sales force in an industry where few salespeople... View Details
Keywords: Human Resources; Compensation and Benefits; Recruitment; Retention; Selection and Staffing; Salesforce Management; Competition
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Barro, Jason R., Brian J. Hall, and Aaron Zimmerman. "Sales Force Training at Arrow Electronics (A)." Harvard Business School Case 905-041, October 2004.
  • 08 Oct 2020
  • News

Sales Calls Have Gone Virtual, and AI Is Listening In

  • 07 Jun 2022
  • News

Navigating Sales Management with Frank Cespedes

  • 17 Oct 2011
  • Conference Presentation

The Business of Business Schools

By: Robert L. Simons
Keywords: Higher Education
Citation
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Simons, Robert L. "The Business of Business Schools." Paper presented at the Accounting Seminar Series, October 17, 2011.
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