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  • Web

Research Links | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
  • Article

How Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods

In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of this paper is to conduct an empirical... View Details
Keywords: Customer Satisfaction; Price; Service Delivery; Mathematical Methods; Competition; Food and Beverage Industry; Service Industry
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  • August 2020
  • Technical Note

Comparing Two Groups: Sampling and t-Testing

By: Iavor I Bojinov, Chiara Farronato, Yael Grushka-Cockayne, Willy C. Shih and Michael W. Toffel
This note describes sampling and t-tests, two fundamental statistical concepts. View Details
Keywords: Statistics; Econometric Analyses; Experimental Methods; Data Analysis; Data Analytics; Analytics and Data Science; Analysis; Surveys; Mathematical Methods
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  • 2014
  • Working Paper

Bridging Science and Technology Through Academic-Industry Partnerships

By: Sen Chai and Willy C. Shih
Scientific research and its translation into commercialized technology is a driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a... View Details
Keywords: Innovation; Firm Performance; Public-private Partnership Funding; Translational Research; Small And Medium Enterprises; Partners and Partnerships; Public Sector; Private Sector; Performance; Science-Based Business; Innovation and Invention
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  • July 2008 (Revised May 2009)
  • Case

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of... View Details
Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Marketing Strategy; Mathematical Methods; Product Launch; Sports; Sports Industry; Massachusetts
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  • September 2015 (Revised March 2017)
  • Technical Note

FIELD Global Immersion: Developing Customer Empathy

By: Jill Avery
The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details
Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers
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  • 01 Sep 2014
  • News

Book Review: Getting Beyond Yes

efficient, it is so much more powerful than the normal academic method of doing research that I will never do that again. Every time I do research, I am going to do the crowdsourcing from our alumni.”... View Details
Keywords: Maureen Harmon; faculty research; faculty books
  • Web

Impact on Research & Curriculum | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Home Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry Expansion of the Case Method The Case View Details
  • Article

Detecting Adversarial Attacks via Subset Scanning of Autoencoder Activations and Reconstruction Error

By: Celia Cintas, Skyler Speakman, Victor Akinwande, William Ogallo, Komminist Weldemariam, Srihari Sridharan and Edward McFowland III
Reliably detecting attacks in a given set of inputs is of high practical relevance because of the vulnerability of neural networks to adversarial examples. These altered inputs create a security risk in applications with real-world consequences, such as self-driving... View Details
Keywords: Autoencoder Networks; Pattern Detection; Subset Scanning; Computer Vision; Statistical Methods And Machine Learning; Machine Learning; Deep Learning; Data Mining; Big Data; Large-scale Systems; Mathematical Methods; Analytics and Data Science
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  • 28 Feb 2020
  • News

Filling the White Space

companies involved in research into psychedelic compounds for medical use. (Compass has been granted a US patent that covers a method of obtaining psilocybin to treat drug-resistant depression; the treatment... View Details
Keywords: venture capital; pharmaceutical research; innovative investing
  • July 2008 (Revised May 2009)
  • Teaching Note

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
Teaching Note for 2510 View Details
Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Mathematical Methods; Marketing Channels
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  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

that represents the area of lowest sustainability for the partnership. Our research suggests that as the collaboration progresses, motivations gain intensity (represented with arrow #1 in Figure 2 below) and become more blended... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • Winter 2017
  • Article

Why Big Data Isn't Enough

By: Sen Chai and Willy C. Shih
There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, this approach is misguided and... View Details
Keywords: Big Data; Science-based; Science; Scientific Research; Data Analytics; Data Science; Data-driven Management; Data Scientists; Technological Innovation; Analytics and Data Science; Mathematical Methods; Theory
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    Yajun Cao

    Yajun Cao is a doctoral student in Organizational Behavior (Micro) at Harvard Business School. His research focuses on emotion regulation, setbacks, and resilience, aiming to understand how individuals and groups bounce back and grow from negative events. He explores... View Details
    • Web

    Introduction - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

    HBS Quick Links HBS Home MBA Executive Education Doctoral Programs Faculty and Research Alumni Publishing Site Index HBS Home Contact Us Map/Directions Option Pricing in Theory & Practice: The Nobel Prize View Details
    • Web

    Introduction - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

    HBS Quick Links HBS Home MBA Executive Education Doctoral Programs Faculty and Research Alumni Publishing Site Index HBS Home Contact Us Map/Directions Option Pricing in Theory & Practice: The Nobel Prize View Details
    • Teaching

    Overview

    Ryann has extensive teaching experience in varied instructional settings. She was appointed the Qualitative Advisor for the Harvard University Sociology Department senior thesis writers in 2015-2016, and supervised two senior thesis writers in prior years. She served... View Details
    • June 2013
    • Article

    Opting-in: Participation Bias in Economic Experiments

    By: Robert Slonim, Carmen Wang, Ellen Garbarino and Danielle Merrett
    Assuming individuals rationally decide whether to participate or not to participate in lab experiments, we hypothesize several non-representative biases in the characteristics of lab participants. We test the hypotheses by first collecting survey and experimental data... View Details
    Keywords: Participation Bias; Laboratory Experiments; Prejudice and Bias; Research
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      Alexandra C. Feldberg

      Alexandra (Allie) Feldberg is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School.

      Professor Feldberg uses qualitative and quantitative methods to examine intersections between gender,... View Details

      • Research Summary

      Teaching Interests

      Power and Influence, Work and Organizations, Social Movements and Organizations, Qualitative Research Methods, Organizational Theory, Organizational Behavior, Leadership, Social Enterprise

       View Details