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    • All HBS Web  (1,959)
      • Faculty Publications  (568)

      Qualitative Research MethodsRemove Qualitative Research Methods →

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      • Article

      Formal Measures in Informal Management: Can a Balanced Scorecard Change a Culture?

      By: Robert Gibbons and Robert S. Kaplan
      Agency theorists, historically, have analyzed what kinds of performance measures should be used in formal incentive contracts. For example, after Kaplan-Norton proposed a balanced scorecard of both financial and non-financial measures, some envisioned its role only in... View Details
      Keywords: Relational Contracts; Performance Measurement; Informal Management; Balanced Scorecard; Economics; Mathematical Methods
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      Gibbons, Robert, and Robert S. Kaplan. "Formal Measures in Informal Management: Can a Balanced Scorecard Change a Culture?" American Economic Review: Papers and Proceedings 105, no. 5 (May 2015).
      • March 2015
      • Article

      Business Model Evaluation: Quantifying Walmart's Sources of Advantage

      By: Humberto Brea-Solís, Ramon Casadesus-Masanell and Emili Grifell-Tatjé
      We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and its profit consequences. The method is applied to Walmart by building a qualitative... View Details
      Keywords: Business Models; Quantitative Analysis; Walmart; Production Theory; Business Model; Competitive Advantage; Profit
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      Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé. "Business Model Evaluation: Quantifying Walmart's Sources of Advantage." Strategic Entrepreneurship Journal 9, no. 1 (March 2015): 12–33.
      • 2015
      • Working Paper

      Configurations of Extremal Type II Codes

      By: Noam D. Elkies and Scott Duke Kominers
      We prove configuration results for extremal Type II codes, analogous to the configuration results of Ozeki and of the second author for extremal Type II lattices. Specifically, we show that for n∈{8,24,32,48,56,72,96} every extremal Type II code of length n is... View Details
      Keywords: Mathematical Methods
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      Elkies, Noam D., and Scott Duke Kominers. "Configurations of Extremal Type II Codes." Working Paper, March 2015.
      • 2015
      • Chapter

      Optimal Process Control of Symbolic Transfer Functions

      By: Christopher Griffin and Elisabeth Paulson
      Transfer function modeling is a standard technique in classical Linear Time Invariant and Statistical Process Control. The work of Box and Jenkins was seminal in developing methods for identifying parameters associated with classical (r, s, k) transfer functions.... View Details
      Keywords: Transfer Functions; Markov Processes; Stochastic Models; Process Control; Research; Information Technology
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      Griffin, Christopher, and Elisabeth Paulson. "Optimal Process Control of Symbolic Transfer Functions." In Proceedings of the 10th International Workshop on Feedback Computing. IEEE, 2015.
      • Article

      Aztec Castles and the dP3 Quiver

      By: Megan Leoni, Gregg Musiker, Seth Neel and Paxton Turner
      Bipartite, periodic, planar graphs known as brane tilings can be associated to a large class of quivers. This paper will explore new algebraic properties of the well-studied del Pezzo 3 (dP3) quiver and geometric properties of its corresponding brane tiling. In... View Details
      Keywords: Brane Tiling; Del Pezzo 3 Lattice; Dimer Model; Mathematical Methods
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      Leoni, Megan, Gregg Musiker, Seth Neel, and Paxton Turner. "Aztec Castles and the dP3 Quiver." Journal of Physics A: Mathematical and Theoretical 47, no. 47 (November 28, 2014).
      • October 2014
      • Article

      The Promise of Positive Optimal Taxation: Normative Diversity and a Role for Equal Sacrifice

      By: Matthew Weinzierl
      A prominent assumption in modern optimal tax research is that the objective of taxation is Utilitarian. I present new survey evidence that most people disagree with this assumption, preferring tax policies based at least in part on a classic alternative objective: the... View Details
      Keywords: Taxation; Theory
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      Weinzierl, Matthew. "The Promise of Positive Optimal Taxation: Normative Diversity and a Role for Equal Sacrifice." Journal of Public Economics 118 (October 2014): 128–142. (Also NBER Working Paper Series, No. 18599.)
      • 2014
      • Chapter

      Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities

      By: Matthew Lee, Julie Battilana and Ting Wang
      Purpose: Despite the increase in empirical studies of social enterprise in management and organization research, the lack of a cohesive knowledge base in this area is concerning. In this chapter, we propose that the underdevelopment of the attendant research... View Details
      Keywords: Social Entrepreneurship
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      Lee, Matthew, Julie Battilana, and Ting Wang. "Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities." In Social Entrepreneurship and Research Methods. Vol. 9, edited by Jeremy C. Short, David J. Ketchen, and Donald D. Bergh, 241–264. Research Methodology in Strategy and Management. Emerald Group Publishing, 2014.
      • 2014
      • Working Paper

      Non-Adherence in Health Care: A Positive and Normative Analysis

      By: Mark Egan and Tomas J. Philipson
      Non-adherence in health care results when a patient does not initiate or continue care that a provider has recommended. Previous research identifies non-adherence as a major source of waste in US health care, totaling approximately 2.3% of GDP, and have proposed a... View Details
      Keywords: Health Care and Treatment; Behavior; Economics; Analysis; Mathematical Methods
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      Egan, Mark, and Tomas J. Philipson. "Non-Adherence in Health Care: A Positive and Normative Analysis." NBER Working Paper Series, No. 20330, July 2014. (Previously titled, "Health Care Adherence and Personalized Medicine.")
      • Article

      Asymptotic Improvements of Lower Bounds for the Least Common Multiples of Arithmetic Progressions

      By: Daniel M. Kane and Scott Duke Kominers
      For relatively prime positive integers and r, we consider the least common multiple L_n:=\mathop{\textrm{lcm}}(u_0,u_1,\dots, u_n) of the finite arithmetic progression \{u_k:=u_0+kr\}_{k=0}^n. We derive new lower bounds on L_n that improve upon those obtained... View Details
      Keywords: Mathematical Methods
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      Kane, Daniel M., and Scott Duke Kominers. "Asymptotic Improvements of Lower Bounds for the Least Common Multiples of Arithmetic Progressions." Canadian Mathematical Bulletin 57, no. 3 (September 2014): 551–561.
      • April 2014
      • Tutorial

      Conjoint Analysis: Online Tutorial

      By: Elie Ofek and Olivier Toubia
      The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details
      Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy
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      Ofek, Elie, and Olivier Toubia. Conjoint Analysis: Online Tutorial. Harvard Business School Tutorial 514-712, April 2014.
      • January 2014
      • Technical Note

      Learning From Extreme Consumers

      By: Jill Avery and Michael Norton
      Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details
      Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention
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      Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
      • October 2013
      • Article

      How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies

      By: Phanish Puranam, Ranjay Gulati and Sourav Bhattacharya
      While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input—they engage in plural sourcing. We argue that explaining the mix of external procurement and internal sourcing for the same input... View Details
      Keywords: Supply Chain; Forecasting and Prediction; Framework; Prejudice and Bias; Mathematical Methods
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      Puranam, Phanish, Ranjay Gulati, and Sourav Bhattacharya. "How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies." Strategic Management Journal 34, no. 10 (October 2013): 1145–1161.
      • 2013
      • Book

      The Art of Negotiation: How to Improvise Agreement in a Chaotic World

      By: Michael Wheeler
      A member of the world-renowned Program on Negotiation at Harvard Law School introduces the powerful next-generation approach to negotiation. For many years, two approaches to negotiation have prevailed: the "win-win" method exemplified in Getting to Yes by Roger... View Details
      Keywords: Negotiation
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      Wheeler, Michael. The Art of Negotiation: How to Improvise Agreement in a Chaotic World. New York: Simon & Schuster, 2013.
      • 2013
      • Working Paper

      Applying Random Coefficient Models to Strategy Research: Testing for Firm Heterogeneity, Predicting Firm-Specific Coefficients, and Estimating Strategy Trade-Offs

      By: Juan Alcacer, Wilbur Chung, Ashton Hawk and Goncalo Pacheco-de-Almeida
      Although Strategy research aims to understand how firm actions have differential effects on performance, most empirical research estimates the average effects of these actions across firms. This paper promotes Random Coefficients Models (RCMs) as an ideal empirical... View Details
      Keywords: Strategy; Mathematical Methods
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      Alcacer, Juan, Wilbur Chung, Ashton Hawk, and Goncalo Pacheco-de-Almeida. "Applying Random Coefficient Models to Strategy Research: Testing for Firm Heterogeneity, Predicting Firm-Specific Coefficients, and Estimating Strategy Trade-Offs." Harvard Business School Working Paper, No. 14-022, September 2013.
      • 2013
      • Working Paper

      Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

      By: Clarence Lee, E. Ofek and Thomas Steenburgh
      In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
      Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
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      Lee, Clarence, E. Ofek, and Thomas Steenburgh. "Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?" Working Paper, 2013. (Revise and Resubmit at Management Science.)
      • July–August 2013
      • Article

      A Joint Model of Usage and Churn in Contractual Settings

      By: Eva Ascarza and Bruce G.S. Hardie
      As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details
      Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior
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      Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
      • July 2013
      • Case

      Novozymes: Establishing the Cellulosic Ethanol Value Chain

      By: Willy Shih and Sen Chai

      As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details

      Keywords: System Complexity; Industrial Enzymes; Ethanol; Collulosic Ethanol; Fermentation; Genomics; Genetic Engineering; Value Chain; Assembling Value Chain; Energy Sources; Renewable Energy; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Management; Growth and Development Strategy; Industry Growth; Production; Research; Research and Development; Science; Genetics; Natural Environment; Environmental Sustainability; Science-Based Business; Business Strategy; Commercialization; Vertical Integration; Agriculture and Agribusiness Industry; Biotechnology Industry; Energy Industry; Denmark; United States
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      Shih, Willy, and Sen Chai. "Novozymes: Establishing the Cellulosic Ethanol Value Chain." Harvard Business School Case 614-001, July 2013.
      • June 2013 (Revised November 2022)
      • Exercise

      Competition Simulator Exercise

      By: Eric J. Van den Steen
      In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and... View Details
      Keywords: Competition; Economics; Game Theory; Competitive Strategy; Learning; Mathematical Methods; Analysis
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      Van den Steen, Eric J. "Competition Simulator Exercise." Harvard Business School Exercise 713-804, June 2013. (Revised November 2022.)
      • 2013
      • Chapter

      Privacy Breach Analysis in Social Networks

      By: Frank Nagle
      Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the... View Details
      Keywords: Crime and Corruption; Social and Collaborative Networks; Social Media; Cybersecurity; Analytics and Data Science
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      Nagle, Frank. "Privacy Breach Analysis in Social Networks." In Mining Social Networks and Security Informatics, edited by Tansel Ozyer, Zeki Erdem, Jon Rokne, and Suheil Khoury, 63–77. Springer Science + Business Media, 2013.
      • April 2013
      • Case

      Managing with Analytics at Procter & Gamble

      By: Thomas H. Davenport, Marco Iansiti and Alain Serels
      Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to... View Details
      Keywords: Analytics; Data Management; Forecasting; Shared Services; Procter & Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America
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      Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.
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