Publications

August 2019
Case

Preserving Trust at Care.com (A)

By: Krishna G. Palepu and Julia Kelley

Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a... View Details

Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States

18 Jul 2006
First Look

First Look: July 18, 2006

labor-management trust, product liability, foreign child labor, business e-ethics, the oil industry and climate control, and more. A new appendix, "Corporate Self-Assessment and Improvement," provides a corporate self-assessment... View Details

Keywords: Sean Silverthorne

12 Sep 2006
First Look

First Look: September 12, 2006

through successive stages of industry evolution. We then show how this strategy was used by Sun Microsystems against Apollo Computer in the 1980s and by Dell against Compaq and other personal computer makers in the 1990s. Download working... View Details

Keywords: Sean Silverthorne

Research Summary

Overview

ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY

Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

formal permission—which almost never was granted—before importing distant signals. 8 The FCC's restrictions may have slowed cable's expansion into urban markets, but the overall rate of growth for the industry actually accelerated during... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

September 2001 (Revised October 2018)
Case

DIENA

By: Robert Simons and Indra Reinbergs

Requires students to draw a new organization structure diagram for a rapidly evolving business. A/S DIENA is a newspaper publisher founded during Latvia's 1990/91 struggle for independence from the USSR with a clear social mission to support democracy. With the help of... View Details

Keywords: Employee Ownership; Organizational Design; Marketing Strategy; Managerial Roles; Growth and Development; Economic Systems; Publishing Industry; Publishing Industry; Latvia

January 2007 (Revised May 2008)
Case

Henry Luce and the American Century

By: Nitin Nohria, Anthony Mayo and Logan Wilcox

Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details

Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States

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June 29, 2022
Other Article

Strategic Complexity? Using Experiments to Understand and Overcome Obfuscation

By: Michael Luca, Ginger Zhe Jin and Daniel Martin

Credit card companies must decide what product features to disclose to consumers, such as payment schedules, penalties, and fees--and also whether to present them clearly or bury them in the fine print. Firms face similar choices in settings ranging from privacy... View Details

Keywords: Obfuscation; Credit Cards; Strategic Incentives; Complexity; Agreements and Arrangements; Customers; Consumer Behavior; Financial Services Industry

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April 2004
Case

Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

By: Joseph L. Bower

Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details

Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom

21 Nov 2023
Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details

Keywords: by Geoffrey Jones; Beauty & Cosmetics

April 2017 (Revised May 2022)
Case

King Digital Entertainment

By: Jeffrey F. Rayport, Davide Sola, Federica Gabrieli and Elena Corsi

Riccardo Zacconi was the co-founder and CEO of King Digital Entertainment, the video game company that had quickly established itself as the world’s leading maker of casual games for mobile devices after the sensational success of its game “Candy Crush Saga.” Zacconi... View Details

Keywords: Entrepreneurship; Information Technology; Growth and Development Strategy; Organizational Structure; Acquisition; Decision Choices and Conditions; Video Game Industry; Europe; Sweden

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

spent several years unlocking the power of school ties, studying how these social connections affect important decisions and, ultimately, help shape the economy. Their research shows that it's possible to make better stock picks simply by knowing whether two View Details

Keywords: by Carmen Nobel; Financial Services

25 Jul 2006
First Look

First Look: July 25, 2006

which in 2005 surpassed the NFL in viewership, and Berggren's options in developing a plan to exploit new opportunities for his organization. Challenges students to develop a business plan in an industry where new technology and new... View Details

Keywords: Sean Silverthorne

March 2003 (Revised October 2003)
Case

Mercury Rising: Knight Ridder's Digital Venture

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry

December 2016
Article

The Effect of File Sharing on Record Sales, Revisited

By: Felix Oberholzer-Gee and Koleman Strumpf

Even as we approach the twentieth anniversary of widespread file sharing, its impact on the sale of copyrighted material remains in dispute. We contributed to this debate with an early study, “The Effect of File Sharing on Record Sales: An Empirical Analysis,” that was... View Details

Keywords: Crime and Corruption; Copyright; Sales; Retail Industry; Retail Industry

August 2010 (Revised September 2011)
Case

Driving Sustainability at Bloomberg L.P.

By: Christopher Marquis, Daniel Beunza, Fabrizio Ferraro and Bobbi Thomason

Describes the addition of environmental, social, and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social... View Details

Keywords: Corporate Entrepreneurship; Knowledge Dissemination; Corporate Social Responsibility and Impact; Organizational Culture; Business and Stakeholder Relations; Environmental Sustainability; Publishing Industry; New York (city, NY)

27 Mar 2007
First Look

First Look: March 27, 2007

microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether... View Details

Keywords: Martha Lagace

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

she contributed to the recently published Research Handbook on Organisational Integrity, Paine revisits her earlier work and again urges managers to see ethics as an organization-wide imperative, not just a personal issue, and lead... View Details

Keywords: by Dina Gerdeman

March 2019
Article

Is There a Future for the Gas Network in a Low Carbon Energy System?

By: Conor Hickey, Paul Deane, Celine McInerney and Brian O' Gallachoir

This paper evaluates the potential low carbon opportunities for and challenges to the utilisation and financial performance of Ireland's gas distribution network within a series of low carbon scenarios. There has been a limited amount of academic literature published... View Details

Keywords: Decarbonization; Investment; Risk and Uncertainty; Environmental Sustainability; Demand and Consumers; Energy Industry; Energy Industry; Republic of Ireland