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2020
Working Paper

Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)

By: Sorapop Kiatpongsan and Michael I. Norton

The 2010 Patient Protection and Affordable Care Act intensified debates over the role of government in the distribution of healthcare. A nationally-representative sample of Americans reported their estimated and ideal distributions of healthcare (unmet need for... View Details

Keywords: Healthcare; Mortality; Inequality; Justice; Equity; Health; Health Care and Treatment; Equality and Inequality; Fairness; Public Opinion; United States

2024
Working Paper

Consumers Hold Autonomous Vehicles Liable Even When Not at Fault

By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo

The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated... View Details

Keywords: Autonomous Vehicles; Moral Judgment; Liabilities; Harm; Insurance; Moral Sensibility; Legal Liability; Risk and Uncertainty; Technological Innovation; Public Opinion

2023
Working Paper

The Irredeemability of the Past: Determinants of Reconciliation and Revenge in Post-Conflict Settings

By: Kristen Kao, Kristin Fabbe and Michael Bang Petersen

In the aftermath of violent conflict, identifying former enemy collaborators versus innocent bystanders forced to flee violence is difficult. In post-conflict settings, internally displaced persons (IDPs) risk becoming stigmatized and face difficulties... View Details

Keywords: Conflict and Resolution; War; Refugees; Moral Sensibility; Behavior; Public Opinion; Lawfulness; Iraq

March 2018 (Revised January 2019)
Case

The TARP Bailouts: Saving the Banking and Automotive Industries

By: Kristin Mugford

Comparison of the U.S. Government response, using the $700 billion TARP fund, to downturns in the banking and auto industries during the global financial crisis. View Details

Keywords: Bailout; Financial Crisis; Borrowing and Debt; Banks and Banking; Government and Politics; Debt Securities; Government Legislation; Public Opinion; Auto Industry; Banking Industry; United States

December 2018 (Revised May 2019)
Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details

October 1999
Case

Royal Dutch/Shell in Transition (B)

By: Lynn S. Paine

This case describes the decisions made by Shell in response to the situation presented in the (A) case. View Details

Keywords: Governance; Corporate Accountability; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Social Issues; Public Opinion; Moral Sensibility; Values and Beliefs; Transformation; Energy Industry

15 Mar 2010
HBS Case

Developing Asia’s Largest Slum

unregistered businesses that would quickly turn public opinion against the project. "Government is not one person, obviously; it's many people with many agendas, particularly in India," says Iyer.... View Details

Keywords: by Julia Hanna; Construction; Real Estate

January 2020 (Revised April 2020)
Case

Fossil Fuel Divestment (Abridged)

By: Michael W. Toffel and Sarah Gulick

The president of Harvard University is facing growing pressure from students, alumni, and other climate change activists that are urging the university to divest its multi-billion dollar endowment from fossil fuel companies. The case summarizes the arguments for and... View Details

Keywords: Divestment; Harvard University; Higher Education; Corporate Social Responsibility and Impact; Environmental Sustainability; Climate Change; Public Opinion; Ethics; Education Industry

August 2024
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States

September 2019
Article

Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects

By: Todd Schifeling and Andrew J. Hoffman

This article examines the influence of radical flank actors in shifting field-level debates by increasing the legitimacy of preexisting but peripheral issues. Using network text analysis, we apply this conceptual model to the climate change debate in the United States... View Details

Keywords: Government Legislation; Climate Change; Public Opinion; Power and Influence; Policy; United States

Find at Harvard

January 2008 (Revised May 2008)
Case

Cape Wind: Offshore Wind Energy in the USA

By: Richard Vietor

Cape Wind is an extreme example of NIMBY--not in my backyard syndrome. This is the first offshore wind project planned for the United States, in Nantucket Sound, just south of Cape Cod, Massachusetts. Initially proposed six years ago, in 2001, the wind farm would be... View Details

Keywords: Renewable Energy; Corporate Entrepreneurship; Business Startups; Projects; Government and Politics; Environmental Sustainability; Business and Community Relations; Public Opinion; Power and Influence; Energy Industry; Massachusetts

April 2020 (Revised July 2020)
Case

Unrest in Chile

By: Vincent Pons, William Mullins, John Masko, Annelena Lobb and Rafael Di Tella

In 2020, Chileans would head to the ballot box to decide their country’s future. Many international observers credited Chile’s decades of neoliberal governance with turning the country into Latin America’s “Tiger,” a prosperous, diversified economy on its way to... View Details

Keywords: Developing Countries and Economies; Macroeconomics; Economy; Political Elections; Public Opinion; Social Issues; Equality and Inequality; System Shocks; Chile; Latin America

May 2024
Teaching Note

AI Wars

By: Andy Wu and Matt Higgins

Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details

Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry

06 Sep 2017
What Do You Think?

Summing Up: What Are the Limits of CEO Activism?

CEOs face difficult choices when deciding to speak out under the company's brand. Credit: fizkes Summing Up: Should Boards Specify Limits on CEO Activism? Opinions about suitable CEO activism—taking public... View Details

Keywords: by James Heskett

October 2021 (Revised November 2022)
Case

The 2012 Spanish Labor Reform: Lifting All Boats, or Leveling Down?

By: Vincent Pons, Rafael Di Tella, Santiago Botella and Elena Corsi

Since 1978, Spain had struggled to control unemployment. The country’s labor law was protective of employees hired long-term and companies used temporary contracts as buffers. In 2012, amid economic recession and a 23.6% unemployment rate, a center-right government of... View Details

Keywords: COVID-19 Pandemic; Labor Market; Unemployment; Recession; Globalized Markets and Industries; Government Legislation; International Relations; Working Conditions; Employment; Labor Unions; Contracts; Social Issues; Public Opinion; Governing Rules, Regulations, and Reforms; Spain; European Union

17 Oct 2019
Working Paper Summaries

Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage

Keywords: by Rafael Di Tella, Sebastian Galiani, and Ernesto Schargrodsky

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

that web-based businesses would benefit from such expert curators. On the web, options for products, services, and information are virtually endless, too. It's daunting for customers, and there's an increasing body of academic research showing that the View Details

Keywords: by Carmen Nobel

June 2024 (Revised November 2024)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States

December 1997
Case

California: The American Future?

By: Bruce R. Scott and Kevin Price

California has long been a lead state in terms of population growth, income, and societal norms. In the 1990s, California voters approved referenda to restrict benefits to immigrants and to prohibit affirmative action. Is this likely to be another leading indicator for... View Details

Keywords: Fairness; Governing Rules, Regulations, and Reforms; Policy; Laws and Statutes; Civil Society or Community; Public Opinion; California

04 Sep 2001
Research & Ideas

Five Questions for Max Bazerman

inefficiencies and waste we document in our book could be eliminated by the adoption of meaningful campaign-finance reform. Unfortunately, the majority of the public does not press its leaders on this issue. Q: You discuss a number of... View Details

Keywords: Re: Max H. Bazerman

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