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  • All HBS Web  (12,997)
    • People  (32)
    • News  (2,320)
    • Research  (8,683)
    • Events  (98)
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    Products to Platforms: Making the Leap

    Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can... View Details
    • November 1987
    • Background Note

    The Magic Matrix: Products and Accounts

    By: Benson P. Shapiro
    Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach. View Details
    Keywords: Marketing Strategy; Product Marketing; Customers
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    Shapiro, Benson P. "The Magic Matrix: Products and Accounts." Harvard Business School Background Note 588-006, November 1987.
    • July 2016
    • Case

    Product Portfolio Management at Genentech

    By: Kevin Schulman and Jamie Gresh
    Genentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger—to build from... View Details
    Keywords: Portfolio Management; Drug Development; Postmerger Integration; Marketing Strategy; Mergers and Acquisitions; Integration; Biotechnology Industry; Pharmaceutical Industry; United States
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    Schulman, Kevin, and Jamie Gresh. "Product Portfolio Management at Genentech." Harvard Business School Case 317-012, July 2016.
    • 1965
    • Book

    Product Innovation and Organization

    By: J. W. Lorsch
    Keywords: Product; Innovation and Invention; Organizational Structure
    Citation
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    Lorsch, J. W. Product Innovation and Organization. New York: Macmillan Publishing, 1965.
    • May 2000 (Revised December 2018)
    • Case

    SMA: Micro-Electronic Products Division (A)

    By: Michael Beer and Michael Tushman
    The Micro-Electronic Products Division of SMA has financial and organizational problems. Conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. The cause of these problems is found in a change in... View Details
    Keywords: Change Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Conflict and Resolution; Business Strategy
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    Beer, Michael, and Michael Tushman. "SMA: Micro-Electronic Products Division (A)." Harvard Business School Case 400-084, May 2000. (Revised December 2018.)
    • April 1988 (Revised August 1995)
    • Case

    Chandler Home Products (C)--1984

    By: Robert H. Hayes
    Keywords: Consumer Products Industry
    Citation
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    Hayes, Robert H. "Chandler Home Products (C)--1984." Harvard Business School Case 688-090, April 1988. (Revised August 1995.)
    • 25 Apr 2005
    • Research & Ideas

    New Learning at American Home Products

    The success of American Home Products reflects a unique path of learning. The company originated with the merger of several companies in related businesses. During the seventy years following its formation in 1926, the company's senior... View Details
    Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical
    • March 2013
    • Case

    An Entrepreneur's New Product Development Journey

    By: Elie Ofek
    This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
    Keywords: Entrepreneurship; Decision Making; Product Development; Consumer Products Industry; Consumer Products Industry
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    Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
    • February 1983 (Revised May 1984)
    • Background Note

    Note on Product Safety

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    Goodpaster, Kenneth E., and Dekkers L. Davidson. "Note on Product Safety." Harvard Business School Background Note 383-127, February 1983. (Revised May 1984.)
    • August 2020
    • Teaching Plan

    Obsidian: Product or Platform?

    By: Karim R. Lakhani, Peter Barrett and Julia Kelley
    Teaching Plan for HBS Case No. 620-018. View Details
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    Lakhani, Karim R., Peter Barrett, and Julia Kelley. "Obsidian: Product or Platform?" Harvard Business School Teaching Plan 621-017, August 2020.
    • May 1999
    • Teaching Note

    Explo Leisure Products TN

    By: Richard G. Hamermesh
    Teaching Note for (9-399-053). View Details
    Keywords: Search Funds
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    Hamermesh, Richard G. "Explo Leisure Products TN." Harvard Business School Teaching Note 399-168, May 1999.
    • February 1982 (Revised August 1987)
    • Case

    Hoover: Multinational Product Planning

    By: Robert D. Buzzell and Benson P. Shapiro
    Keywords: Product Marketing; Global Strategy; Multinational Firms and Management
    Citation
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    Buzzell, Robert D., and Benson P. Shapiro. "Hoover: Multinational Product Planning." Harvard Business School Case 582-102, February 1982. (Revised August 1987.)
    • July 2024
    • Article

    AI, ROI, and Sales Productivity

    By: Frank V. Cespedes
    Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details
    Keywords: ROI; AI and Machine Learning; Sales; Investment Return
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    Cespedes, Frank V. "AI, ROI, and Sales Productivity." Top Sales Magazine (July 2024), 12–13.
    • March 2019
    • Article

    Open Source Software and Firm Productivity

    By: Frank Nagle
    As open source software (OSS) is increasingly used as a key input by firms, understanding its impact on productivity becomes critical. This study measures the firm-level productivity impact of nonpecuniary (free) OSS and finds a positive and significant value-added... View Details
    Keywords: Applications and Software; Open Source Distribution; Performance Productivity; Information Technology; Strategy
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    Nagle, Frank. "Open Source Software and Firm Productivity." Management Science 65, no. 3 (March 2019): 1191–1215.
    • 01 Dec 2014
    • News

    Instilling Production with Principles

    clean out their closets and earn some cash or score discounted used clothing and lighten fashion’s carbon footprint. Revitalizing Bricks and Mortar Under the guidance of product manager Soufi Esmaeilzadeh (MBA 2010), Google Maps comes... View Details
    Keywords: April White; fashion; Manufacturing
    • November 1988
    • Case

    Honeywell Residential Division: New Product Development

    By: Steven C. Wheelwright
    Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
    Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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    Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
    • January 1980 (Revised August 1985)
    • Case

    Cumberland Metal Industries: Engineered Products Division--1980

    By: Benson P. Shapiro
    Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details
    Keywords: Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry
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    Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)
    • 07 Jul 2003
    • What Do You Think?

    Can We Have Too Much Productivity Improvement?

    Summing Up There was a wide divergence of opinion on this month's column. A surprising number of respondents concluded that an economy could suffer, at least in the short-run, from too much productivity improvement. But many suggested... View Details
    Keywords: by James Heskett
    • 16 Dec 2016
    • News

    Harder to Capture True U.S. Productivity

    • Article

    Products to Platforms: Making the Leap

    By: Feng Zhu and Nathan Furr
    Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new... View Details
    Keywords: Product; Digital Platforms; Expansion
    Citation
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    Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
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