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24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

black markets for narcotics, marijuana, sex, and surrogacy as well as the design of markets for kidney transplants in the face of widespread laws against (and broader repugnance for) compensating organ donors. I conclude with open questions and View Details

Keywords: Dina Gerdeman

27 Apr 2009
Research & Ideas

Building Businesses in Turbulent Times

they were converted into securities and sold again and again. We can't fix our current economic problems by simply spending more money to buy bad debt. Rather, we need real innovation that creates jobs and drives productive economic... View Details

Keywords: by Staff

November 2018
Case

Komatsu Komtrax: Asset Tracking Meets Demand Forecasting

By: Willy Shih, Paul Hong and YoungWon Park

Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details

Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Industrial Products Industry; Japan

08 Apr 2015
What Do You Think?

Are Technology Companies Ripe for Disruption?

Microsoft at the personal finance software game. And it has done so by hiring software engineers that are hard to find in Silicon Valley—those who actually like to design products that are simpler than those... View Details

Keywords: by James Heskett; Computer; Technology

March 1999 (Revised April 1999)
Case

Environmental Risk Management at Chevron Corporation

By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns

Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details

Keywords: Risk Management; Risk and Uncertainty; Environmental Sustainability; Energy Generation; Supply Chain Management; Metals and Minerals; Management Systems; Management Teams; Trade; Vertical Integration; Energy Industry; Mining Industry

January 2008 (Revised February 2008)
Case

Restructuring at Nova Chemical Corporation

Management of a diversified chemicals company faces two financial decisions: whether to finance a major investment in new production facilities for its rapidly expanding Environmental Products Division, and whether to sell a more slowly growing non-specialty chemicals... View Details

Keywords: Restructuring; Decision Choices and Conditions; Chemicals; Environmental Sustainability; Corporate Finance; Chemical Industry

October 2001 (Revised March 2002)
Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

December 2017 (Revised December 2018)
Case

OCP Group

By: Kristin Fabbe, Forest Reinhardt, Natalie Kindred and Alpana Thapar

This case explores the strategy of OCP Group, the 95% state-owned Moroccan firm charged with managing the North African country’s vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium, and... View Details

Keywords: OCP; OCP Group; Casablanca; Chemicals; Operations; Transformation; Competitive Strategy; Competitive Advantage; Chemical Industry; Morocco

August 2001
Case

Charmed Technology

By: Youngme E. Moon

Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details

Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry

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2007
Case

The John Deere 8030 Tractor

By: Vijay Govindarajan and Chris Trimble

This is not your grandfather's tractor! Deere & Company created a technological marvel when they created the 8030 tractor, with options such as GPS, AutoTrac, and a high-tech comfortable seat. The case study illustrates the challenges of launching a complex new product... View Details

Keywords: Technological Innovation; Machinery and Machining; Product Launch; Manufacturing Industry; Auto Industry; Agriculture and Agribusiness Industry

February 2019 (Revised May 2021)
Case

Electric Car Wars, 2018

By: John R. Wells and Benjamin Weinstock

Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light... View Details

November 2004 (Revised July 2006)
Case

Patrimonio Hoy

By: Arthur I Segel, Michael Chu and Gustavo Herrero

Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details

Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico

April 2020
Case

Ment.io: Knowledge Analytics for Team Decision Making

By: Yael Grushka-Cockayne, Jeffrey T. Polzer, Susie L. Ma and Shlomi Pasternak

Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg’s frustration that, while organizations collected ever... View Details

Keywords: Decision Making; Information Technology; Knowledge; Knowledge Acquisition; Knowledge Management; Operations; Information Management; Product; Product Development; Entrepreneurship; Business Startups; Communications Industry; Information Industry; Information Technology Industry; Web Services Industry; Middle East; Israel

January 1987 (Revised January 2002)
Case

Baker Precision Instruments, Inc.

By: Ramchandran Jaikumar, Roy Shapiro, Donald Rosenfield and Kathryn E. Stecke

A rapidly growing machine parts manufacturer is trying to decide whether to acquire an advanced Flexible Manufacturing System or Systems. The selection decisions must address the impact of new technology, the effect of setup times on production planning and capacity,... View Details

Keywords: Information Technology; Cost vs Benefits; Machinery and Machining; Production; Decision Choices and Conditions; Management Systems; Industrial Products Industry; Industrial Products Industry

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July 2024
Case

Living up to Purpose and Performance at Parker Hannifin

By: Hubert Joly, Alicia Dadlani and Martha Hostetter

In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of... View Details

Keywords: Mission and Purpose; Health Pandemics; Leadership; Business or Company Management; Organizational Culture; Business Strategy; Communication Strategy; Industrial Products Industry; Industrial Products Industry; Cleveland; Ohio; United States

October 2022
Case

Beam Dental (A)

By: Rembrand Koning and Alicia Dadlani

In May 2014, Alex Frommeyer, cofounder and CEO of Kentucky-based Beam Dental, a seed-stage startup that developed connected toothbrushes that tracked brushing habits, needed to decide which strategy to pitch to a venture capital firm. The first pitch deck played to the... View Details

Keywords: Business Startups; Business Strategy; Entrepreneurship; Financing and Loans; Presentations; Product Development; Insurance Industry; United States; Kentucky; Ohio

November 2012 (Revised September 2013)
Case

Restructuring at Nova Chemical Corporation (Abridged)

By: Scott P. Mason

Management of a diversified chemicals company faces two financial decisions: whether to finance a major investment in new production facilities for its rapidly expanding Environmental Products Division, and whether to sell a more slowly growing non-specialty chemicals... View Details

Keywords: Restructuring; Decision Choices and Conditions; Chemicals; Environmental Sustainability; Corporate Finance; Chemical Industry

January 2009 (Revised June 2010)
Case

Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System

By: Ranjay Gulati

In response to the 2001 market downturn, Cisco Systems implemented a major restructuring that transformed the company from a decentralized to centralized organization. While recognizing that a centralized, functional structure was necessary to avoid product and... View Details

Keywords: Restructuring; Customer Focus and Relationships; Governing and Advisory Boards; Resource Allocation; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Technology Industry

June 2025
Article

Riding the Passion Wave or Fighting to Stay Afloat? A Theory of Differentiated Passion Contagion

By: Emma Frank, Kai Krautter, Wen Wu and Jon M. Jachimowicz

Prior research suggests that employees benefit from highly passionate teammates because passion spreads easily from one employee to the next. We develop theory to propose that life in high-passion teams may not be as uniformly advantageous as previously assumed. We... View Details

Keywords: Passion; Emotional Contagion; Emotions; Groups and Teams; Employees; Power and Influence; Performance Improvement

12 Jan 2004
What Do You Think?

How Should We Think About the Exportation of Jobs?

this impact: the broad, shallow, positive impact on product prices versus the narrow, deep, negative impact on individuals." These quotes help sum up the nature of the thought-provoking debate stirred by this month's column. On the... View Details

Keywords: by James Heskett

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