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Show Results For
- All HBS Web
(2,657)
- People (3)
- News (584)
- Research (1,539)
- Events (20)
- Multimedia (5)
- Faculty Publications (582)
- October 2011
- Supplement
Online Marketing at Big Skinny — slide supplement
By: Benjamin Edelman and Scott Duke Kominers
Slide Supplement for 911-034 View Details
Keywords: Consumer Products Industry
- 01 Dec 2017
- News
HBS Online Certificate Programs Offer Unique Insight Into Business
HBX course participants at ConneXt HBS Online course participants at ConneXt When Harvard Business School Online, formerly called HBX, was first conceptualized, the goal was to create a transformational educational experience with a... View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
launch, and scale digital products that give your venture a competitive advantage. “The course masterfully interwove design thinking theory as a process with helpful tools and outstanding examples from practitioners and companies.” Sandra... View Details
- 01 Jun 2004
- News
Books
post–Civil War era to commission-based canvassers hired and trained by manufacturers to sell agricultural products and books by Mark Twain and Ulysses S. Grant, for instance. “Drummers,” who acted as the middlemen between manufacturers... View Details
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
- September 2018
- Article
Do Experts or Crowd-Based Models Produce More Bias? Evidence from Encyclopædia Britannica and Wikipedia
By: Shane Greenstein and Feng Zhu
Organizations today can use both crowds and experts to produce knowledge. While prior work compares the accuracy of crowd-produced and expert-produced knowledge, we compare bias in these two models in the context of contested knowledge, which involves subjective,... View Details
Keywords: Online Community; Collective Intelligence; Wisdom Of Crowds; Bias; Wikipedia; Britannica; Knowledge Production; Knowledge Sharing; Knowledge Dissemination; Prejudice and Bias
Greenstein, Shane, and Feng Zhu. "Do Experts or Crowd-Based Models Produce More Bias? Evidence from Encyclopædia Britannica and Wikipedia." MIS Quarterly 42, no. 3 (September 2018): 945–959.
- Web
Preview the Harvard Business School Online Learning Experience
real-world learning model . Or, download an e-book to dive deeper into a vital business topic and develop insights you can apply to your company or career. Explore Sample Lessons Free Business E-Books and Guides Your Guide to Online... View Details
- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
self-match? The research team found self-matching can work to a company’s advantage in three ways: Retailers can raise online prices. While prices online tend to be cheaper, a retailer that self-matches can... View Details
- Web
Leadership, Ethics, and Corporate Accountability Course | HBS Online
Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership and management and business in society Earn by: completing any three courses within either subject... View Details
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
Christensen said. However, additional information is not what students want. In fact, many would prefer to pass the course without having to read at all. What product would allow a student to pass a course without doing the required... View Details
Keywords: by Sean Silverthorne
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
The Subcommittee: My name is Benjamin Edelman. I am an assistant professor at the Harvard Business School, where my research focuses on the design of electronic marketplaces, including designing online marketplaces to assure safety,... View Details
- Article
Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management
By: Marshall Fisher and Ananth Raman
We review papers published in Production and Operations Management (POM) during its thirty-year history that deal with retail operations issues with an empirical approach. The papers span a range of issues, from traditional ones like forecasting and inventory... View Details
Keywords: RFID; Innovation and Invention; Technology Adoption; Operations; E-commerce; Strategy; Retail Industry
Fisher, Marshall, and Ananth Raman. "Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management." Special Issue on The 30th Anniversary Issue of Production and Operations Management edited by Subodha Kumar and Christopher S. Tang. Production and Operations Management 31, no. 12 (December 1, 2022): 4452–4461.
The Value of Descriptive Analytics: Evidence from Online Retailers - Marketing Science
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we... View Details
- Web
the Art of American Advertising - Advertising Products
Competitiveness Recruit Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS... View Details
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
offers a better overall experience than competitive online business programs I’ve found HBS Online's courses to be immediately applicable to my work, and they’ve made me a more productive member of our... View Details
- 2008
- Working Paper
Product Development and Learning in Project Teams: The Challenges are the Benefits
By: Amy C. Edmondson and Ingrid M. Nembhard
The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details
- 12 Apr 2022
- Research & Ideas
Swiping Right: How Data Helped This Online Dating Site Make More Matches
objective criteria such as price or venue. But what happens when emotion fuels the process? Could it increase efficiency and engagement? Edward McFowland III, assistant professor at Harvard Business School, and his coauthors examine this matchmaking behavior through a... View Details
Keywords: by Kara Baskin
- 21 Mar 2018
- Research & Ideas
Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity
iStock Thinking about the fast-approaching era of artificial intelligence, employers rejoice in the increases to productivity such tools could bring, while workers are more likely to calculate the time left before R2-D2 takes over their... View Details
- 06 Sep 2018
- News
Why U.S. Grocery Chains Need More (and Better) Store-Brand Products
- April 2008
- Case
A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products
By: Larry E. Greiner and Elizabeth Collins
Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension is presented against the backdrop of a 360° performance review process. Sander works in the Toiletries Division... View Details
Keywords: Management Style; Conflict Management; Behavior; Management Practices and Processes; Talent and Talent Management; Mergers and Acquisitions; Problems and Challenges; Consumer Products Industry; United States; Europe
Greiner, Larry E., and Elizabeth Collins. "A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products." Harvard Business School Brief Case 082-177, April 2008.