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  • August 2020 (Revised September 2020)
  • Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull
By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
    • 13 Mar 2014
    • Research & Ideas

    Can We Get To Where We Need To Go?

    those who care about the renewed, continued competitiveness of the United States," he told attendees who gathered recently at the national summit held at HBS, America on the Move: Transportation and Infrastructure for the 21st... View Details
    Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto

      George A. Riedel

      George A. Riedel is the Henry B. Arthur Fellow and Senior Lecturer in the General Management Unit, where he currently teaches TEM (The Entrepreneurial Manager) and acts as a Section Chair in the Required Curriculum (RC). He has also taught TOM (Technology and... View Details

      • September 2014 (Revised April 2016)
      • Case

      Cree Inc.: Introducing the LED Light Bulb

      By: John Gourville and Michael Norris
      Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
      Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
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      • January 2018
      • Supplement

      Fuyao Glass: Making Automotive Windshields

      By: Willy C. Shih
      This supplementary video shows the manufacturing process for automotive windshields. It is intended for use with HBS Case no. 618-007 Fuyao Glass: Americas Sourcing Decision. View Details
      Keywords: Manufacturing; Manufacturing Industry; Manufacturing Footprint; Production Management; Production; Management; Auto Industry; China; United States
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      • October 2016 (Revised March 2019)
      • Case

      Carrum Health: Scaling Bundled Payments

      By: Robert S. Huckman and Sarah Mehta
      Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality... View Details
      Keywords: Health Financing; Health Insurance; Value-based Healthcare Reimbursements; Bundled Payments; Innovation; Scale; Health; Health Care and Treatment; Cost Management; Growth and Development Strategy; Decision Choices and Conditions; Health Industry; California; San Francisco; San Diego; Seattle
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      • April 1990 (Revised August 1997)
      • Case

      Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II

      By: Robert D. Cuff and Richard S. Tedlow
      A vehicle for the discussion of a very important set of institutional arrangements that helped enable America to mobilize its economy for World War II. View Details
      Keywords: Economy; Production; Organizational Change and Adaptation; Strategic Planning; War; United States
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      • June 1998 (Revised January 2000)
      • Case

      Egghead.com

      By: Jeffrey F. Rayport
      Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and... View Details
      Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Applications and Software; Information Technology Industry; Retail Industry
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      • July 2017
      • Supplement

      Centerbridge Partners and Great Wolf Resorts (B)

      By: Josh Lerner, John D. Dionne and Amram Migdal
      The case examines the aftermath of the March 2015 Centerbridge Partners acquisition of Great Wolf Resorts, a North American family-oriented indoor water parks and hotel operator, from a private equity (PE) competitor, Apollo Global Management. View Details
      Keywords: Private Equity Financing; Commercial Mortgage Backed Securities; CMBS; Secondary Buyouts; Business Ventures; Acquisition; Leveraged Buyouts; Business Exit or Shutdown; Finance; Borrowing and Debt; Cost; Cost of Capital; Equity; Private Equity; Financial Instruments; Debt Securities; Accommodations Industry; Entertainment and Recreation Industry; Financial Services Industry; North and Central America; United States
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      • April 2003
      • Case

      Sunk Costs: The Plan to Dump the Brent Spar (A)

      This case explores the conflict between Shell Oil and Greenpeace over Shell's plans to sink the aging Brent Spar oil platform in the North Atlantic. It details the tactics Greenpeace employed and examines Shell's responses. View Details
      Keywords: Alliances; Crisis Management; Environmental Sustainability; Mining Industry; Energy Industry; North America
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      • April 2012
      • Case

      Bank of America: Mobile Banking (Abridged)

      By: Sunil Gupta and Michael Norris
      In January 2010, Bank of America is discussing its future mobile strategy. Should the company add complexity to its app, design multiple apps for business segments, or expand into other mobile channels? View Details
      Keywords: Technology Adoption; Mobile and Wireless Technology; Banks and Banking; Banking Industry; United States
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      • October 1993
      • Supplement

      United Way of America: Governance in the Nonprofit Sector (B), Kenneth W. Dam Becomes Interim President

      By: Jay W. Lorsch
      Analyzes the measures taken by the United Way of America (UWA) and its board of governors in response to the 1992 Washington Post reports that lead to the UWA scandal. View Details
      Keywords: Crime and Corruption; Governance; Governing and Advisory Boards; Newspapers; Nonprofit Organizations; United States
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      • June 2010 (Revised February 2011)
      • Case

      The Fox Islands Wind Project (A)

      By: Joseph B. Lassiter III, James Thomas Corcoran, Max Gazor, Dylan Hogarty and Alexander H. Somers, Jr.
      The market for electricity on the Fox Islands of North Haven and Vinalhaven, Maine is unique and costly for residents. Historically, electricity prices on the islands had been three times the national average because of the high cost of importing electricity via an... View Details
      Keywords: Business Startups; Renewable Energy; Social Entrepreneurship; Cost; Financing and Loans; Projects; Business and Community Relations; Environmental Sustainability; Green Technology Industry; Maine
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      • 07 Oct 2024
      • Research & Ideas

      Election 2024: Why Demographics Won't Predict the Next President

      Pundits love a political horse race, parsing the latest polls to predict who might win an election. And in the final runup to the US presidential contest, these forecasts can influence markets and shape public opinion and policies. But as View Details
      Keywords: by Jay Fitzgerald
      • August 2009 (Revised February 2013)
      • Case

      Eddie Bauer (A)

      By: Paul Healy, Sharon Katz and Aldo Sesia
      In June 2005, Eddie Bauer, the specialty apparel retailer, emerged from bankruptcy. Under the plan of reorganization former creditors converted their debt into common shares, taking 100% ownership in the reconstituted company. Large banks-including Bank of America and... View Details
      Keywords: Financial Statements; Mergers and Acquisitions; Restructuring; Insolvency and Bankruptcy; Stock Shares; Valuation; Apparel and Accessories Industry; Retail Industry; United States
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      • February 2019
      • Background Note

      Mexican Farmworkers in the United States

      By: Forest Reinhardt and Jonathan Schlefer
      This note discusses the centuries-long history and current situation of Mexican farmworkers north of the border—documented or undocumented, resident or temporary, and increasingly indigenous. The story provides the background for discussion of dilemmas facing... View Details
      Keywords: Migrant Farmworkers; Mexican Farmworkers; Agribusiness; Labor; History; Policy; Problems and Challenges; Agriculture and Agribusiness Industry; United States
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      • 2013
      • Working Paper

      Entrepreneurs, Firms and Global Wealth since 1850

      By: G. Jones
      This working paper integrates the role of entrepreneurship and firms into debates on why Asia, Latin America and Africa were slow to catch up with the West following the Industrial Revolution and the advent of modern economic growth. It argues that the currently... View Details
      Keywords: Institutional Change; Political Economy; Emerging Economies; Developing Countries; Industrial Development; Culture; Human Capital; Economic History; History; Wealth and Poverty; Business History; Emerging Markets; Globalization; Developing Countries and Economies; Manufacturing Industry; Mining Industry; Service Industry; Latin America; Asia; North and Central America; Africa; South America; Europe
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      • March 1991 (Revised January 1996)
      • Case

      The General Mills Board and Strategic Planning

      By: Jay W. Lorsch
      Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation. View Details
      Keywords: Joint Ventures; Trade; Corporate Governance; Managerial Roles; Expansion; Food and Beverage Industry; North America
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      • November 2022
      • Background Note

      The Future of E-Commerce: Lessons from the Livestream Wars in China

      By: Ayelet Israeli, Jeremy Yang and Billy Chan
      This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details
      Keywords: Retail; Retailing; E-commerce; E-Commerce Strategy; Ecommerce; Channels Of Distribution; Marketing Communication; Livestream Commerce; Marketing; Marketing Channels; Marketing Strategy; Advertising; Brands and Branding; Media; Consumer Behavior; Social Media; Retail Industry; Consumer Products Industry; Advertising Industry; China; United States; United Kingdom
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