Publications

September–October 2024
Article

Should a Family Business Accept a Returning Daughter’s Radical Proposal?

By: John D. Macomber

A family-owned and controlled conglomerate in Cote d'Ivoire, West Africa, has to decide what titles and authority to give to a daughter who is being courted to leave a promising career in Europe to come back and join the business. The choices of role range from an... View Details

Keywords: Succession Planning; Power Grid; Family Business; Management Succession; Emerging Markets; Business Strategy; Agriculture and Agribusiness Industry; Côte d'Ivoire

Web

Capturing Contemporary Latin American Business History - Creating Emerging Markets

new materials generated by the Business History Initiative’s Creating Emerging Markets project could transform research and teaching in management studies and business history in Latin America. Scholars and educators came from leading... View Details

06 May 2015
Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

inherited collection before, with the proceeds largely redirected to her many philanthropic efforts. What she has not done before, and said she plans to do soon, is sell a large portion of the remaining works (many of them lesser-known or... View Details

06 Jan 2003
What Do You Think?

China: The Next Big Market Opportunity or the Next Big Bubble?

Summing Up Those with firsthand experience suggest, in response to this month's column, that few CEOs with a reason to be there can forego investment in China. However, there is a reason why involvement today is most likely to be as a customer of China's global... View Details

Keywords: by James Heskett

April 2014 (Revised July 2017)
Case

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details

Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom

May 2011
Supplement

The Morrison Company, Faculty Spreadsheet (Brief Case)

By: Steven C. Wheelwright and Paul Myers

Keywords: Quantitative Analysis; Technology; Operations Management; Product Lines; Manufacturing; Capacity Planning; Production Planning; Information Technology; Production; Analysis; Performance Capacity; Product Marketing

May 2011
Supplement

The Morrison Company, Spreadsheet Supplement (Brief Case)

By: Steven C. Wheelwright and Paul Myers

Keywords: Quantitative Analysis; Technology; Operations Management; Product Lines; Manufacturing; Capacity Planning; Production Planning; Information Technology; Production; Analysis; Performance Capacity; Product Marketing

March 1976 (Revised April 1990)
Case

France (A): From Liberation to the Debate on the Common Market

By: Bruce R. Scott

Keywords: Economy; Planning; France

Find at Harvard

April 2010
Case

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details

Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry

May 2024 (Revised May 2024)
Case

Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell

By: Jon M. Jachimowicz and Alexis Lefort

Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,... View Details

Keywords: Passion; Career; Career Planning; Purpose; Personal Development and Career; Mission and Purpose; Identity; Business Startups; Health Care and Treatment; Health Disorders; Growth and Development Strategy; Market Entry and Exit; Health Industry; United States

April 1999
Teaching Note

Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2

By: Clayton M. Christensen

Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases... View Details

Keywords: Disruption; Disruptive Innovation; Innovation and Management; Management Analysis, Tools, and Techniques; Emerging Markets; Planning; Problems and Challenges

19 Sep 2024
Blog Post

A Day at Royal FloraHolland: The Epicenter of the Global Flower Market

house offered a unique lens into the vibrant global horticulture industry. RFH’s Dominant Global Position: Dominant Position in the Flower Supply Chain RFH's dominant position in the flower supply chain is intriguing. As a marketplace, it connects growers with buyers,... View Details

Web

Field Course: Go to Market Sales Playbook Field Study - Course Catalog

HBS Course Catalog Field Course: Go to Market Sales Playbook Field Study Course Number 6665 Senior Lecturer Lou Shipley Spring; Q4; 1.5 credits Project/Paper Overview: This course is designed for students considering starting a company or... View Details

April 2013
Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery

The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details

Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Electronics Industry; Technology Industry; North and Central America; United States

Find at Harvard

Read Now

December 2011 (Revised May 2012)
Case

Heavy Metal (A): Baosteel Enters Brazil

What is Baosteel, a top Chinese steelmaker, doing in Brazil? The company is responding to the Chinese government's "go global" policy and to the possible rise in iron ore input costs. But steel mills are complex, capital-intensive projects, and Brazil is an emerging... View Details

June 2018
Case

American Airlines' Value Pricing (Abridged)

By: Alvin J. Silk and Sunil Gupta

This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry