Filter Results:
(407)
Show Results For
- All HBS Web (407)
- Faculty Publications (96)
Show Results For
- All HBS Web (407)
- Faculty Publications (96)
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details
Keywords: Dina Gerdeman
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The View Details
Keywords: Carmen Nobel
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
pharma," said HBS professor Regina Herzlinger, moderating a panel discussion titled "Pharma and Biotech—Where does Europe Stand in the World?" The discussion was held at the conference on November 22. At the start of the 1990s, the U.S. and European drug... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
makers for change. The focus is on quantitative targets; channel tactics for effecting sales transactions are taken for strategy. No one has an eye on the go-to-market system as a whole, and no one steps back to assess the state of a... View Details
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for Nutella View Details
Keywords: by Danielle Kost
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
houses—Morse noted that Estée Lauder has 400 chemists—selling products to customers who come in for services help it compete. Daniel Langer, executive director of marketing for hair products maker Bumble and... View Details
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
experts have deemed this approach inadequate. As Pankaj Ghemawat notes: The emphasis on folding non-market considerations into the analysis of market relationships tends to focus on the effects of non-market variables . . . at the expense... View Details
Paul Fireman
By successfully tapping the market for women’s “fashionable” athletic shoes during the nation’s aerobics craze, Fireman took Reebok from $13 million in sales in 1983 to $1.4 billion in sales just five years later. In 1986, Reebok overtook... View Details
Keywords: Fabric & Apparel
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
student to chief executive officer also makes it difficult for device makers to segment the market as cleanly as, say, PC companies are able to do, DelBene said. "Companies are spending a lot of time... View Details
Keywords: by Sean Silverthorne
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
numbers, many of those responsible for social engagement online reached out to key decision makers in the company to try to obtain an ever-larger budget for such efforts. Invariably, however, they are met with the same question: "How much... View Details
- 01 Mar 2017
- News
Ask the Expert: Capital Architect
Brunell spent five years helping Vietnam transition to a market economy, instituting government transparency measures and a national competitiveness index. (© Whitehotpix/ZUMAPRESS.com) David Brunell (MBA 1962) is a master at making... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details
- 01 Jun 2013
- News
Brick by Brick
Case Study Illustration by Corbis/Matthias Kulka Sometimes, a company's history contains more drama than a Russian novel. A recent case, "LEGO," explores how the toy maker grew to global dominance from humble beginnings, the mistakes that... View Details
- Web
Investment Strategies - Course Catalog
already public acquirer - remains a critical step in corporate transformation by private equity investors and innovation by venture capitalists. Because public capital markets play such a key role in the global economy, government... View Details
- 02 Mar 2020
- News
Cheese Whiz
Indian paneer, Palestinian Ackawi, and a range of Hispanic cheeses, such as asadero and Cotija. “Business is pretty simple,” Scharfman told the Wisconsin State Journal. “Identify a market need, figure out how to do it, get access to... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- 03 Jan 2018
- News
Candy That Is Good for You
Caron Proschan (MBA 2007) is founder and CEO of Simply Gum, maker of natural chewing gum and breath mints. In this interview she talks about the market opportunities for natural, eco-friendly candy products.... View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
company] for 25 years." A recent piece in Quartz suggests that Godrej’s appointment is part of a larger cultural movement in India, with more and more women taking on visible executive roles. Last July, Coca-Cola India appointed its first-ever female CFO, Sarvita... View Details
- 27 Sep 2024
- Research & Ideas
Charting 'Cheapflation': How Budget Brands Got So Pricey
cheaper goods could be tighter than those of makers of high-priced goods from the same category, adding pressure to raise prices as supply costs increased. But when inflation decreased, “the relative prices of cheaper options remained... View Details
Keywords: by Ana Elena Azpúrua