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  • All HBS Web  (15,477)
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Show Results For

  • All HBS Web  (15,477)
    • People  (49)
    • News  (3,555)
    • Research  (9,472)
    • Events  (87)
    • Multimedia  (134)
  • Faculty Publications  (6,804)
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  • Web

Program for Research in Markets & Organizations - Doctoral

Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School... View Details
  • fall 1999
  • Article

The Evolving Market for Catastrophe Event Risk

By: K. A. Froot
Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Insurance Industry
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Froot, K. A. "The Evolving Market for Catastrophe Event Risk." Risk Management and Insurance Review 2, no. 3 (fall 1999): 1–28. (Reprinted in Risk Management: The State of the Art, edited by S. Figlewski and R. Levich, Kluwer Academic Publishers, 2001.)
  • April–May 2005
  • Article

Markets for Partially-Contractible Knowledge: Bootstrapping Versus Bundling

By: James J Anton and Dennis A. Yao
We discuss how a seller can appropriate rents when selling knowledge that lacks legal property rights by solving either an expropriation or a valuation problem and then analyze how seller rents increase when a portion of the intellectual property (IP) can be protected.... View Details
Keywords: Knowledge; Markets; Rights; Valuation; Problems and Challenges; Management Analysis, Tools, and Techniques; Intellectual Property; Strategy
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Anton, James J., and Dennis A. Yao. "Markets for Partially-Contractible Knowledge: Bootstrapping Versus Bundling." Journal of the European Economic Association 3, nos. 2-3 (April–May 2005): 745–754. (Harvard users click here for full text.)
  • July 5, 2010
  • Article

Marketing Strategies For Growth In China

By: John A. Quelch
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Quelch, John A. "Marketing Strategies For Growth In China." China Daily (U.S. edition) (July 5, 2010), 7.
  • 29 Apr 2013
  • News

Big Week Ahead For the Markets

  • 10 Jun 2024
  • News

The Mass Market Comes for Etsy

  • 2024
  • Working Paper

Consumer Inertia and Market Power

By: Alexander MacKay and Marc Remer
We study the pricing decisions of firms in the presence of consumer inertia. Inertia, which can arise from habit formation, brand loyalty, and switching costs, generates dynamic pricing incentives. These incentives mediate the impact of competition on market power in... View Details
Keywords: Consumer Inertia; Market Power; Dynamic Competition; Demand Estimation; Consumer Behavior; Markets; Performance; Competition; Price
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MacKay, Alexander, and Marc Remer. "Consumer Inertia and Market Power." Harvard Business School Working Paper, No. 19-111, April 2019. (Revised January 2024. Direct download.)
  • Article

Milestones in Marketing

By: John A. Quelch and Katherine Jocz
Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details
Keywords: Education; Business History; Marketing; Practice
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Quelch, John A., and Katherine Jocz. "Milestones in Marketing." Business History Review 82, no. 4 (Winter 2008): 827–838.
  • Article

Fly-by-Night Firms and the Market for Product Reviews

By: Gerald R. Faulhaber and Dennis A. Yao
This paper presents a model that permits third-party information provision in a market characterized by information asymmetries and reputation formation. The model is used to examine how the market for information provision affects prices and supply in the primary... View Details
Keywords: Markets; Reputation; SWOT Analysis; Mathematical Methods; Price Bubble; Inflation and Deflation; Duopoly and Oligopoly; Cost; Information; Quality; Price; Competitive Advantage; Information Industry
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Faulhaber, Gerald R., and Dennis A. Yao. "Fly-by-Night Firms and the Market for Product Reviews." Journal of Industrial Economics 38, no. 1 (September 1989): 65–77. (Harvard users click here for full text.)
  • Article

Market Mechanisms for Newborn Health in Nepal

By: Karsten Lunze, Rosie Dawkins, Abeezer Tapia, Sidharth Anand, Michael Chu and David E. Bloom
Citation
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Lunze, Karsten, Rosie Dawkins, Abeezer Tapia, Sidharth Anand, Michael Chu, and David E. Bloom. "Market Mechanisms for Newborn Health in Nepal." BMC Pregnancy and Childbirth 17 (December 2017).
  • November 2018
  • Teaching Note

TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg, Robin Abrahams and Tricia Gregg
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Groysberg, Boris, Robin Abrahams, and Tricia Gregg. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Teaching Note 419-015, November 2018.
  • Article

Marketing and Distribution Strategies for International Organizations

By: John C. Pattison and John A. Quelch
Citation
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Pattison, John C., and John A. Quelch. "Marketing and Distribution Strategies for International Organizations." Intereconomics 14, no. 3 (May–June 1979): 138–144.

    Using Gen AI for Early-Stage Market Research - Harvard Business Review

    Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions... View Details
    • March 2023
    • Article

    Reaching for Rigor and Relevance: Better Marketing Research for a Better World

    By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
    Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
    Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
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    Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
    • 14 Nov 2012
    • News

    Wonks dust off radical revenue-raising ideas

    • July–August 2015
    • Article

    Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets

    By: Amos Winter and Vijay Govindarajan
    Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do... View Details
    Keywords: Innovation Strategy; Emerging Markets
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    Winter, Amos, and Vijay Govindarajan. "Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets." Harvard Business Review 93, nos. 7/8 (July–August 2015): 80–89.
    • 13 Oct 2022
    • Other Presentation

    4 Business Ideas That Changed the World: Disruptive Innovation

    By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever
    A roundtable conversation takes stock of Clayton Christensen’s influential theory. This first in a series of roundtable conversations assessing the origins and impact of four breakthrough ideas.

    In the 1980s, Clayton Christensen cofounded a startup that... View Details
    Keywords: Disruptive Innovation
    Citation
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    "4 Business Ideas That Changed the World: Disruptive Innovation." HBR IdeaCast (podcast), Harvard Business Review Group, October 13, 2022.
    • August 1984 (Revised October 1992)
    • Background Note

    Marketing Implementation

    By: John A. Quelch
    Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details
    Keywords: Marketing Strategy
    Citation
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    Quelch, John A. "Marketing Implementation." Harvard Business School Background Note 585-024, August 1984. (Revised October 1992.)
    • Apr 2007
    • Conference Presentation

    The Long Tail... And Implications for Marketers

    By: Anita Elberse
    Keywords: Marketing
    Citation
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    Elberse, Anita. "The Long Tail... And Implications for Marketers." Paper presented at the Marketing Science Institute Board of Trustees Meeting, Boston, April 2007.
    • 26 May 2014
    • News

    Online Video Ads Blur Picture for Marketers

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