Publications

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Forthcoming
Article

Calling All Issuers: The Market for Debt Monitoring

By: Huaizhi Chen, Lauren Cohen and Weiling Liu

95% of long-term municipal bonds have callable features, and yet we find new evidence of a substantial fraction of local governments exercising these valuable options sub-optimally, with significant delays – resulting in sizable losses. Using data from 2001 to 2019, we... View Details

Keywords: Bonds; Financial Institutions; Governing Rules, Regulations, and Reforms; Government Administration; Financing and Loans

13 Oct 2023
Video

Program for Research in Markets & Organizations (PRIMO)

05 Nov 2009
Research & Ideas

A Market for Human Cadavers in All but Name?

stringency of the ban on market transactions for organs (Steiner 2009). In essence, many would argue that blood, organs, and cadavers should not be considered goods. That said, the demand View Details

Keywords: by Michel Anteby; Health

May 1986 (Revised August 1987)
Supplement

Gillette Co.: Dry Idea Advertising (A), Video Introduction

Provides an overview of video contents and three attachments: 1) chart discussed at meeting shown in video, 2) historical Dry Idea copy strategies, and 3) graphic comparison of Dry Idea share trends and airing history. View Details

Keywords: Advertising; Consumer Products Industry

Apr 2007
Conference Presentation

The Long Tail... And Implications for Marketers

By: Anita Elberse

Keywords: Marketing

26 May 2014
News

Online Video Ads Blur Picture for Marketers

May 2007 - 2007
Conference Presentation

The Long Tail... And Implications for Marketers

By: Anita Elberse

Keywords: Marketing

Article

Copyright Infringement in the Market for Digital Images

By: Hong Luo and Julie Holland Mortimer

Digital technologies for sharing creative goods create new opportunities for copyright infringement and challenge established enforcement methods. We establish several important facts about the nature of copyright infringement and efforts to settle past infringing use... View Details

Keywords: Information Technology; Creativity; Copyright

Find at Harvard

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09 Apr 2001
Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with investors. Governments can adopt... View Details

Keywords: by Louis T. Wells & Alvin G. Wint

September 2008 (Revised February 2009)
Case

Ocean Tomo: Building a Market for Intellectual Property

By: Peter A. Coles, Andrei Hagiu and Alison Berkley Wagonfeld

Ocean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset—difficult to value, harder to trade, and often... View Details

Keywords: Globalized Markets and Industries; Intellectual Property; Resource Allocation; Auctions; Market Design; Service Operations

May 1986 (Revised February 1989)
Case

Gillette Co.: Dry Idea Advertising (B), The Bake-Off

Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's... View Details

Keywords: Advertising; Product Marketing; Consumer Products Industry; United States

26 May 2003
Research & Ideas

Corporate Transparency Improves For Foreign Firms in U.S. Markets

study. One question managers could ask themselves is whether they are providing sufficient information for various market participants to assess them in the course of their business. View Details

Keywords: by Cynthia Churchwell

November 2008
Article

Winning the Race for Talent in Emerging Markets

By: Douglas A. Ready, Linda A. Hill and Jay A. Conger

"This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attracting... View Details

Keywords: Leadership Development; Selection and Staffing; Talent and Talent Management; Multinational Firms and Management; Organizational Culture; Recruitment; Diversity; Developing Countries and Economies

Find at Harvard

06 Mar 2013
News

The Public Has No Idea How Much Of A Threat Emerging Markets Are To The US

January 2019 (Revised June 2020)
Case

Market for Judgement: The Creative Destruction Lab

By: Karim R. Lakhani, Hong Luo and Laura Katsnelson

August 1984 (Revised October 1992)
Background Note

Marketing Implementation

By: John A. Quelch

Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details

Keywords: Marketing Strategy

November 2018
Teaching Note

TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg, Robin Abrahams and Tricia Gregg

Article

Marketing and Distribution Strategies for International Organizations

By: John C. Pattison and John A. Quelch