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      Manufacturing StrategyRemove Manufacturing Strategy →

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      • December 2015 (Revised May 2017)
      • Case

      Corning, 2002

      By: Malcolm Baker
      Corning, with large investments in fiber optic technology, was hit particularly hard by the collapse of the telecommunications industry in 2001. With over $4 billion in debt, the firm's survival appears to rest on raising additional equity capital. James Flaws, the... View Details
      Keywords: Financial Strategy; Financial Condition; Financial Instruments; Valuation; Capital; Public Equity; Stock Shares; Business or Company Management; Strategy; Manufacturing Industry; Manufacturing Industry
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      Baker, Malcolm. "Corning, 2002." Harvard Business School Case 216-037, December 2015. (Revised May 2017.)
      • October 2015
      • Article

      How Smart, Connected Products Are Transforming Companies

      By: Michael E. Porter and James E. Heppelmann
      The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details
      Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy
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      Porter, Michael E., and James E. Heppelmann. "How Smart, Connected Products Are Transforming Companies." Harvard Business Review 93, no. 10 (October 2015): 97–114.
      • August 2015 (Revised October 2023)
      • Case

      Eastman Kodak Company: Restructuring a Melting Ice Cube

      By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
      In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an... View Details
      Keywords: Restructuring; Finance; Strategy; Investment; United States
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      Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Case 216-006, August 2015. (Revised October 2023.)
      • July 2015 (Revised January 2020)
      • Case

      Horst Dassler, Adidas, and the Commercialization of Sport

      By: Geoffrey Jones, Michael Norris and Sophi Kim
      The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details
      Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North and Central America
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      Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
      • 2015
      • Working Paper

      Can Marshall's Clusters Survive Globalization?

      By: Giulio Buciuni and Gary P. Pisano
      It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing is represented as a highly mobile "commodity" that can be sourced from anywhere in the world where factor costs... View Details
      Keywords: Manufacturing; Globalization; Marshall Industrial Clusters; Global Supply Chains; Manufacturing Industry
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      Buciuni, Giulio, and Gary P. Pisano. "Can Marshall's Clusters Survive Globalization?" Harvard Business School Working Paper, No. 15-088, May 2015.
      • March 2015
      • Case

      BOLT: Seed Venture Capital Firm

      By: William A. Sahlman and Robert F. White
      BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.

      In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details
      Keywords: Entrepreneurial Finance; Accelerator; Entrepreneurship; Finance; Venture Capital; Applications and Software; Information Infrastructure; Strategy
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      Sahlman, William A., and Robert F. White. "BOLT: Seed Venture Capital Firm." Harvard Business School Multimedia/Video Case 815-702, March 2015.
      • March 2015
      • Case

      Unilever: Combatting Global Food Waste

      By: David F. Drake, Janice H. Hammond and Matthew G. Preble
      The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details
      Keywords: Food Waste; Sustainable Business And Innovation; Sustainable Supply Chains; Sustainable Operations; Organization Alignment; Environmental Sustainability; Operations; Supply Chain Management; Growth and Development Strategy; Food; Agribusiness; Strategy; Organizational Change and Adaptation; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; North and Central America; Europe; Asia; Africa; Latin America; India
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      Drake, David F., Janice H. Hammond, and Matthew G. Preble. "Unilever: Combatting Global Food Waste." Harvard Business School Case 615-040, March 2015.
      • January 2015 (Revised September 2017)
      • Case

      Project Titan at Northrop Grumman

      By: C. Fritz Foley and Kevin Sharer
      In March of 2011, Northrop Grumman divested shipbuilding assets through the spin-off of Huntington Ingalls Industries. This case reviews many of the key questions faced by Northrop's CEO, CFO, and top management team during this process, including questions concerning... View Details
      Keywords: Corporate Reorganization; Spin Off; Asset Sales; Managing Portfolios Of Businesses; Managing Change; Diversification; Change Management; Restructuring; Corporate Strategy; Financial Strategy; Manufacturing Industry
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      Foley, C. Fritz, and Kevin Sharer. "Project Titan at Northrop Grumman." Harvard Business School Case 215-001, January 2015. (Revised September 2017.)
      • January 2015
      • Case

      Burberry in 2014

      By: Anita Elberse
      In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to... View Details
      Keywords: Management Succession; Luxury; Product Marketing; Brands and Branding; Manufacturing Industry; Manufacturing Industry; Great Britain
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      Elberse, Anita. "Burberry in 2014." Harvard Business School Case 515-054, January 2015.
      • January 2015
      • Case

      Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider

      By: Krishna Palepu and Elena Corsi
      A Swedish light bulb manufacturer reviews its strategy to better compete against large global multinationals. View Details
      Keywords: Outsourcing; New Markets; Lighting Industry; Global Strategy
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      Palepu, Krishna, and Elena Corsi. "Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider." Harvard Business School Case 115-027, January 2015.
      • December 2014
      • Supplement

      Interview with Anders Byriel and Mads Nygård: Kvadrat

      By: Boris Groysberg and Sarah L. Abbott
      Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, and Mads Nygård, SVP of Strategy & Organization at Kvadrat, discuss the challenges and opportunities faced by the company. They elaborate on areas covered in the case including: 1.) Asia; 2.) Soft... View Details
      Keywords: General Management; Organization Behavior; Strategy; Performance Management; Leadership; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Human Resources; Manufacturing Industry; Denmark
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      Groysberg, Boris, and Sarah L. Abbott. "Interview with Anders Byriel and Mads Nygård: Kvadrat." Harvard Business School Video Supplement 415-704, December 2014.
      • December 2014
      • Article

      Location Strategies for Agglomeration Economies

      By: Juan Alcácer and Wilbur Chung
      Geographically concentrated industry activity creates pools of skilled labor and specialized suppliers, and increases opportunities for knowledge spillovers. The strategic value of these agglomeration economies may vary by firm, depending upon the relative value of... View Details
      Keywords: Location Strategies; Location Choices; Agglomeration Economies; Strategy; Value Creation; Geographic Location; Industry Clusters; Microeconomics; Manufacturing Industry; United States
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      Alcácer, Juan, and Wilbur Chung. "Location Strategies for Agglomeration Economies." Strategic Management Journal 35, no. 12 (December 2014): 1749–1761.
      • Article

      What It Takes to Reshore Manufacturing Successfully

      By: Willy C. Shih
      The data on comparative labor and energy costs may seem compelling, but the process of bringing assembly work back to domestic factories from abroad is substantially more challenging than the economics alone would predict. This paper looks at some of the issues firms... View Details
      Keywords: Manufacturing; Manufacturing Costs; Manufacturing Strategy; U.S. Competitiveness; Competitiveness; Labor Force Participation; Labor Management; Trade; Production; Management Practices and Processes; Manufacturing Industry; United States; China
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      Shih, Willy C. "What It Takes to Reshore Manufacturing Successfully." MIT Sloan Management Review 56, no. 1 (Fall 2014): 55–62.
      • September 2014 (Revised September 2015)
      • Case

      Doing Business in Morocco

      By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
      This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
      Keywords: Emerging Market; Emerging Economies; Africa; Global Strategy; Operations Management; Development Economics; Geographic Scope; Globalization; Business History; Emerging Markets; Market Entry and Exit; Operations; Strategy; Auto Industry; Africa; Morocco
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      Avery, Jill, Tonia Junker, and Daniela Beyersdorfer. "Doing Business in Morocco." Harvard Business School Case 315-007, September 2014. (Revised September 2015.)
      • September 12, 2014
      • Article

      Why the Apple Watch Is a Gift to the Swiss Watch Industry

      By: Ryan Raffaelli
      Keywords: Technology Change; Innovation and Management; Competition; Manufacturing Industry; Switzerland
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      Raffaelli, Ryan. "Why the Apple Watch Is a Gift to the Swiss Watch Industry." Reprint H00ZKX. Harvard Business Review (website) (September 12, 2014).
      • July 2014 (Revised February 2015)
      • Teaching Note

      Johnson & Johnson: The Promotion of Wellness

      By: John A. Quelch
      The chief medical officer of Johnson & Johnson (J & J) is reflecting on forty years of sustained efforts by the company to improve employee wellness. The case reviews J & J's multiple wellness initiatives and efforts to measure their effectiveness. It also invites... View Details
      Keywords: Empoylee Wellness Programs; Human Resource Management; Corporate Management Strategy; Employee Engagement; Human Resources; Management; Organizations; Performance; Personal Development and Career; Programs; Strategy; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; North and Central America; Europe; Asia
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      Quelch, John A. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Teaching Note 515-021, July 2014. (Revised February 2015.)
      • July 2014
      • Case

      Paramount Equipment, Inc.

      By: Carliss Y. Baldwin and Wei Wang
      Paramount Equipment, Inc., based in Fort Wayne, Indiana, is a large manufacturer of cranes and compact construction equipment, aerial work platforms, and food service equipment. Founded in 1987, Paramount now had manufacturing operations in 24 countries. However, it... View Details
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      Baldwin, Carliss Y., and Wei Wang. "Paramount Equipment, Inc." Harvard Business School Brief Case 914-557, July 2014.
      • Summer 2014
      • Article

      Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities

      By: Howard H. Yu and Willy C. Shih
      The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical... View Details
      Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan
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      Yu, Howard H., and Willy C. Shih. "Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities." Business History Review 88, no. 2 (Summer 2014): 329–357.
      • June 2014
      • Teaching Note

      Google Glass

      By: Thomas Eisenmann
      In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details
      Keywords: Partners and Partnerships; Corporate Entrepreneurship; Distribution Channels; Technology Adoption; Product Marketing; Computer Industry; Apparel and Accessories Industry; United States
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      Eisenmann, Thomas. "Google Glass." Harvard Business School Teaching Note 814-116, June 2014.
      • May 2014
      • Case

      Sasol: U.S. Growth Program

      By: Richard H. K. Vietor
      Sasol, the world's largest producer of synthetic oil from coal and gas, has announced plans to build a huge Catalytic cracker and gas-to-liquids plant in Lake Charles, Louisiana. This $21 billion venture will be the single largest foreign direct investment in US... View Details
      Keywords: Oil & Gas; Risk; Risk And Uncertainty; Petroleum; Synthesis; Diesel; Foreign Direct Investment; Chemicals; Strategy; Energy Industry; United States
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      Vietor, Richard H. K. "Sasol: U.S. Growth Program." Harvard Business School Case 714-034, May 2014.
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