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- Faculty Publications (85)
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- All HBS Web (392)
- Faculty Publications (85)
- Profile
Aspa Lekka
grades weren’t excellent." But she had two powerful forces on her side. For starters, she is an outstanding athlete, a professional handball player, and member of the Greek National Team. "One of the reasons I stayed in... View Details
Keywords: Consulting
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
the hub economy will continue to spread across more industries, concentrating more power in the hands of a few. As an example, they take an in-depth look at the auto industry and how Apple and Alphabet/Google are poised to become the main... View Details
Keywords: Carmen Nobel
- 02 Jun 2010
- First Look
First Look: June 2
PublicationsManaging the New Primary Care: The New Skills That Will Be Needed Author:Richard Bohmer Publication:Health Affairs 29, no. 5 (May 2010) Abstract Developing new models of primary care will demand a level of managerial... View Details
Keywords: Martha Lagace
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 01 Jun 1997
- News
Taylor R. M. Keen
transfixed classmates during one ceremony, "and so you must use that power responsibly. Remember also that your family is the most important thing in life." Keen, who will pursue a managerial position in... View Details
Keywords: Marguerite Rigoglioso
- 01 Apr 1996
- News
Technology for Learning's Sake
working steadily for years to understand new technology in a managerial context and using it where it makes sense to link it to our pedagogy. Along the way, we've made the best of new technology as it became available - from mainframes,... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Feb 2001
- News
Books
Prusak identify the social elements that contribute to knowledge sharing, innovation, and high productivity and show how nearly every managerial action can enhance or diminish an organization's social capital. Profit from the Core: Growth... View Details
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
powerful insights and practical guidelines that allow managers to bridge professional divides and organizational boundaries in order to work together effectively, this is a new exploration of the challenges involved in today's global... View Details
Keywords: by Sean Silverthorne
- 04 Mar 2014
- Sharpening Your Skills
Sharpening Your Skills: Managing Innovation
Innovation? Hiding From Managers Can Increase Your Productivity Would you be suspicious of employees who drew a curtain around themselves? What if you knew the curtain was specifically to block your prying managerial eyes? Harvard... View Details
Keywords: Re: Multiple Faculty
- Web
Content & Community for Students | Social Enterprise | Harvard Business School
them at HBS, then I feel like it was time well spent. But hopefully the impact is more than that! Molly : For me, I fundamentally believe in the power of business to simultaneously create financial, social, and environmental wealth.... View Details
- 01 Sep 2007
- News
Letters to the Editor
Rosabeth Moss Kanter, would reduce the discussion to a nonproductive, ideological exercise when she observed, “We’ve had 25 years of right-wing ideology saying that the only way to get elected is to run against government.” But I underestimated the View Details
Keywords: Educational Services
- 06 Sep 2016
- First Look
September 6, 2016
we’ll hire it again. If it does a crummy job, we “fire” it and look for something else to solve the problem. Jobs are multifaceted. They’re never simply about function; they have powerful social and emotional dimensions. And the... View Details
Keywords: Carmen Nobel
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
power in a small socio-economic class. Such an environment was less tolerant of the elitism and paternalism found in large, family-dominated companies in Britain. A corporate meritocracy emerged that fostered the development of a new... View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
that addresses part of that challenge—with a particular focus on predicting customer churn. However, several other equally important aspects of managing retention have not received similar level of attention, leaving many managerial... View Details
Keywords: Sean Silverthorne
- 01 Jun 1996
- News
New Releases
Engines of Innovation edited by Richard S. Rosenbloom and William J. Spencer (HBS Press) In past decades, industrial laboratories such as AT&T's Bell Labs and the Xerox Palo Alto Research Center were wellsprings of powerful new... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
Facebook. Enron's Lessons for Managers Published: July 12, 2004 Like the Challenger space shuttle disaster was a learning experience for engineers, so too is the Enron crash for managers, says Harvard Business School professor Malcolm S. Salter. Yet what have we... View Details
Keywords: by Sean Silverthorne
- 28 Aug 2007
- First Look
First Look: August 28, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307081 Endesa Chile: Raising the Ralco Dam (A) Harvard Business School Case 906-014 Endesa Chile, the largest electricity generation company in Chile, is building a major View Details
Keywords: Martha Lagace
- 01 Dec 1998
- News
Africa's Way
African Managerial Leadership Chalsty Fellowship Will Help Black South Africans Attend HBS From Wildlife to Winetasting READ MORE Mandela in Triumph at Harvard New Senior Executive Programme Strengthens African View Details
Keywords: Susan Young and Garry Emmons
- Web
Classroom and Field Work: Methods of Instruction | Baker Library
Harvard University. TC 172-2-13 Field Work The field work apprenticeship program ran from 1937 until women entered the Harvard Business School MBA program in the early 1960s. "The field work provided the students with immediate practice in testing both their View Details
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
financing them jointly on a single balance sheet, especially when it is costly to set up project companies? The answer is that the creation of a new project company affects not only the decision to invest but also the subsequent value of the investment. A good example... View Details