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  • All HBS Web  (4,621)
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  • All HBS Web  (4,621)
    • People  (9)
    • News  (1,005)
    • Research  (2,887)
    • Events  (51)
    • Multimedia  (36)
  • Faculty Publications  (1,509)
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  • Article

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs

By: Dominique Lauga and Elie Ofek
We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition... View Details
Keywords: Duopoly and Oligopoly; Customers; Quality; Product Positioning; Competition; Management; Cost; Product
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Lauga, Dominique, and Elie Ofek. "Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs." Marketing Science 30, no. 5 (September–October 2011): 903–923.

    Power Posing: Gain Power Through Body Language

    *Designated "Talk of the Day"
    Amy Cuddy revealed that we can actually change feelings we have about our own status through the physical positions we take with our bodies. Her research participants had higher levels of testosterone and lower levels... View Details
    • Article

    Imprinting: Toward A Multilevel Theory

    By: Christopher Marquis and Andras Tilcsik
    The concept of imprinting has attracted considerable interest in numerous fields—including organizational ecology, institutional theory, network analysis, and career research—and has been applied at several levels of analysis, from the industry to the individual. This... View Details
    Keywords: History; Situation or Environment; Research; Organizations; Power and Influence
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    Marquis, Christopher, and Andras Tilcsik. "Imprinting: Toward A Multilevel Theory." Academy of Management Annals 7 (2013): 195–245.
    • 05 Jul 2006
    • What Do You Think?

    How Important Is “Executive Intelligence” for Leaders?

    those we hope will lead at all levels of organizations? Menkes claims that executive intelligence, as opposed to knowledge (which is more a matter of experience), can be developed through repeated solving of new, unfamiliar problems using... View Details
    Keywords: by James Heskett
    • Video

    Surging Seas in Boston, Venice, Tokyo, and Hong Kong

    • Profile

    Seth Moulton

    prepared you for your long term career? I don't know exactly what my long-term career will be, but for now, HBS has given me the credibility to enter the business world at a level where I can use my leadership experience to make a... View Details
    Keywords: Nonprofit / Government; Entrepreneurship
    • Clubs

    Tennis Club

    • November 1991 (Revised April 1994)
    • Case

    Taco Bell Corp.

    By: Leonard A. Schlesinger and Roger H. Hallowell
    John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage.... View Details
    Keywords: Change Management; Food; Competitive Advantage; Innovation and Management; Retail Industry; Food and Beverage Industry; United States
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    Schlesinger, Leonard A., and Roger H. Hallowell. "Taco Bell Corp." Harvard Business School Case 692-058, November 1991. (Revised April 1994.)
    • 07 Mar 2013
    • HBS Seminar

    Mike Toffel, Harvard Business School

    • 01 Apr 2020
    • Blog Post

    The Product Design Sprint - 5 Things I Learned in Launch Lab 1

    Ventures, who invented the Sprint process, and popularized it in the book of the same name.  Jake ran the first two days, then handed over to faculty co-chairs Alan MacCormack and Russ Wilcox.  The pressure was on the teams to make progress, rapidly building prototypes... View Details
    • 2021
    • Working Paper

    Corporate Environmental Impact: Measurement, Data and Information

    By: David Freiberg, DG Park, George Serafeim and T. Robert Zochowski
    As an organization’s environmental impact has become a central societal consideration, thereby affecting industry and organizational competitiveness, interest in measuring and analyzing environmental impact has increased. We develop a methodology to derive comparable... View Details
    Keywords: Environment; Impact; Measurement; Environmental Ratings; Corporate Valuation; Financial Materiality; Sustainability; Environmental Impact; Environmental Strategy; Impact-Weighted Accounts; IWAI; Environmental Sustainability; Corporate Social Responsibility and Impact; Measurement and Metrics; Valuation
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    Freiberg, David, DG Park, George Serafeim, and T. Robert Zochowski. "Corporate Environmental Impact: Measurement, Data and Information." Harvard Business School Working Paper, No. 20-098, March 2020. (Revised February 2021.)
    • 2022
    • Book

    Private Equity

    By: Paul A. Gompers and Steven N. Kaplan
    This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of private equity then exploring... View Details
    Keywords: Private Equity; Investment Funds; Value Creation
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    Gompers, Paul A., and Steven N. Kaplan. Private Equity. Elgar Advanced Introductions. London: Edward Elgar Publishing, 2022.
    • September 2014 (Revised April 2016)
    • Case

    Cree Inc.: Introducing the LED Light Bulb

    By: John Gourville and Michael Norris
    Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
    Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
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    Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
    • March 2023
    • Case

    MrBeast: Building a YouTube Empire

    By: Anita Elberse and Oliver Band
    Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old... View Details
    Keywords: Philanthropy and Charitable Giving; Power and Influence; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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    Elberse, Anita, and Oliver Band. "MrBeast: Building a YouTube Empire." Harvard Business School Case 523-103, March 2023.
    • 2007
    • Book

    Management Control Systems

    By: Robert N. Anthony and Vijay Govindarajan
    Management Control Systems, now in its 13th edition, builds on strengths from prior editions by offering a rich diversity of cases balanced with current material. The primary market for Management Control Systems is an MBA level elective in control systems. The... View Details
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    Anthony, Robert N., and Vijay Govindarajan. Management Control Systems. 12th ed. Boston: McGraw-Hill/Irwin, 2007.
    • November 2024
    • Case

    Fyffes International SA

    By: David E. Bell, Damien McLoughlin and Tonia Labruyère
    Helge Sparsoe, CEO of Fyffes since 2020, had taken the tropical produce importer and distributor back to a path of stable level of profitability since he joined in 2020. He was now thinking about next steps for the business, which mainly traded in bananas. He was... View Details
    Keywords: Plant-Based Agribusiness; Change Management; Environmental Sustainability; Brands and Branding; Demand and Consumers; Supply Chain; Competition; Price; Value Creation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland; United Kingdom; Republic of Ireland; Colombia; Guatemala; Costa Rica; Ecuador
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    Bell, David E., Damien McLoughlin, and Tonia Labruyère. "Fyffes International SA." Harvard Business School Case 525-028, November 2024.
    • 2012
    • Case

    Robert Whelan and the Student Loan Crisis (A)

    By: Rosabeth M. Kanter and Olivia Leskinen
    Robert Whelan and the Student Loan Crisis (A) 2009 AL Fellow Bob Whelan developed an idea with partners that was a seed before his fellowship year and seemed to address a significant national challenge - college financing - with a creative concept and experience from... View Details
    Keywords: Innovation; Entrepreneurs; Leadership Skills; Student Loan Crisis; Student Loans; Students; Low-income; Postsecondary Education; Debt-free; Income-share Agreements; ISA; College; Master’s Degree; Google; Purdue Research Foundation; Kanter’s Law; Elida Gonzalez; 13th Avenue; Ed Lowry; Flexibility; National Student Debt Jubilee Project; Fundraising; Difficult Middles; Investing In Student Success Act Of 2014; State Engagement; State Level; Pay It Forward; Student Movement; Tuition; Financing College; Change Management; Entrepreneurship; Innovation and Invention; Leadership; Education; Higher Education; Financing and Loans; Social Enterprise
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    Kanter, Rosabeth M., and Olivia Leskinen. "Robert Whelan and the Student Loan Crisis (A)." Harvard Business School Case 313-009, 2012. (Advanced Leadership Initiative.)
    • 15 Jul 2020
    • News

    From Teacher To Student: The Important Ways HBS Professors Showed Me How To Lead

    • September 2011
    • Case

    Vibco Industrial Vibrators

    By: Das Narayandas, Kerry Herman and Matthew Preble
    Karl Wadensten, president of Vibco Vibrators, was deciding whether to grow his small company through a marketing push for one of two technologies that he believed could launch his company to the next level of sales, or if he should continue to grow his company through... View Details
    Keywords: Budgets and Budgeting; Customer Relationship Management; Decision Choices and Conditions; Marketing; Product Launch; Customization and Personalization; Expansion; Manufacturing Industry
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    Narayandas, Das, Kerry Herman, and Matthew Preble. "Vibco Industrial Vibrators." Harvard Business School Case 512-005, September 2011.

      Julie Battilana

      Julie Battilana is the Joseph C. Wilson Professor of Business Administration in the Organizational Behavior unit at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at Harvard Kennedy School, where she is also the founder and faculty... View Details

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