Publications

Educators

2020
Working Paper

Is Accounting Useful for Forecasting GDP Growth? A Machine Learning Perspective

By: Srikant Datar, Apurv Jain, Charles C.Y. Wang and Siyu Zhang

We provide a comprehensive examination of whether, to what extent, and which accounting variables are useful for improving the predictive accuracy of GDP growth forecasts. We leverage statistical models that accommodate a broad set of (341) variables—outnumbering the... View Details

Keywords: Big Data; Elastic Net; GDP Growth; Machine Learning; Macro Forecasting; Short Fat Data; Accounting; Economic Growth; Forecasting and Prediction; Analytics and Data Science

SSRN

Web

Finding & Using | Baker Library

Finding & Using Our manuscript, archival, and print collections make up one of the largest repositories of business-related special collections in the world. Students, scholars, View Details

July–August 2024
Article

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

By: Ta-Wei Huang and Eva Ascarza

Firms are increasingly interested in developing targeted interventions for customers with the best response, which requires identifying differences in customer sensitivity, typically through the conditional average treatment effect (CATE) estimation. In theory, to... View Details

Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

able—and willing—to pay. The following guidelines can help you leverage disruption to turn ideas into opportunities to create sustainable business advantage. Listen to—and learn from—the market: Identify sources of significant problems... View Details

Keywords: by Lynda M. Applegate

June 2024 (Revised August 2024)
Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad

Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details

Educators

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology... View Details

01 Jun 2015
News

Alumni Take Action to Improve US Competitiveness

When HBS launched the US Competitiveness Project in 2011, the American economy was struggling to recover from the Great Recession, Washington was in gridlock, and the nation was caught in the hype of a... View Details

Keywords: Erin Peterson; Walmart; Health, Social Assistance; Retail Trade

2021
Article

Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation

By: Ashley Whillans, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra and Michael Daly

Dramatic reductions in carbon emissions must take place immediately. A human-centric method of reducing environmental impacts is to “nudge” employees away from single-occupancy vehicles (SOVs) toward more sustainable commuting options. While an abundance of research... View Details

Keywords: Behavioral Science; Transportation Demand Management; Commuting; Single-occupancy Vehicle Commutes; Transportation; Behavior; Change; Environmental Sustainability

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

their employees during these difficult times? About the authors Boris Groysberg is the Richard P. Chapman Professor of Business Administration at Harvard Business School. Robin Abrahams is a research associate at HBS. [Image: RyanJLane] Related reading from the Working... View Details

Keywords: by Boris Groysberg and Robin Abrahams

2022
Article

How Does Working from Home during COVID-19 Affect What Managers Do? Evidence from Time-Use Studies

By: Thomaz Teodorovicz, Raffaella Sadun, Andrew L. Kun and Orit Shaer

We assess how the sudden and widespread shift to working from home during the pandemic impacted how managers allocate time throughout their working day. We analyze the results from an online time-use survey with data on 1,192 knowledge workers (out of which 973 are... View Details

Keywords: Time-use; Working-from-home; COVID; Managers; Knowledge Workers; Health Pandemics; Time Management

June 2023
Article

How New Ideas Diffuse in Science

By: Mengjie Cheng, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith and Daniel A. McFarland

What conditions help new ideas spread? Can knowledge entrepreneurs’ position and develop new ideas in ways that help them take off? Most innovation research focuses on products and their reference. That focus ignores the ideas themselves and the broader ideational... View Details

Keywords: Innovation Adoption; Natural Language Processing; Knowledge; Science; Innovation and Invention; Knowledge Sharing; Analytics and Data Science

Find at Harvard

Web

Board Use - Christensen Center for Teaching & Learning

the discussion should be recorded on the board during class that makes it possible for the process to be both organized and spontaneous. Blackboard use David Garvin Professor Garvin explains why View Details

July 2022
Article

Estimating Spillovers from Publicly Funded R&D: Evidence from the US Department of Energy

By: Kyle Myers and Lauren Lanahan

We quantify the magnitude of R&D spillovers created by grants to small firms from the US Department of Energy. Our empirical strategy leverages variation due to state-specific matching policies, and we develop a new approach to measuring both geographic and... View Details

Keywords: Innovation; Energy; R＆D; Grants; Innovation and Invention; Research and Development; Patents; Performance; United States

Find at Harvard

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

versions of products originally designed for wealthier markets. This approach rarely succeeds. But some companies have committed themselves to understanding the needs of less-affluent customers and using... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

July 2008
Exercise

Information Use by Managers in Decision Making: A Team Exercise

By: Amy C. Edmondson and Ann Cullen

The purpose of this exercise is to explore the challenges of information collection and analysis. Students will, experientially, gain insights into how information is used and be exposed to a framework for identifying and evaluating information. In addition, the... View Details

Keywords: Competency and Skills; Decision Making; Knowledge Use and Leverage; Managerial Roles; Business Processes; Groups and Teams

October 2021
Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis

Find at Harvard

2008
Working Paper

Using Financial Innovation to Support Savers: From Coercion to Excitement

By: Peter Tufano

We review a wide variety of programs that support savings by families, in particular by low- and moderate-income families. These programs range from ones that literally compel families to save, to those that make it hard not to save, make it easier to save, provide... View Details

Keywords: Saving; Motivation and Incentives; Programs; Income; Personal Finance; Family and Family Relationships; Performance Effectiveness