Publications

May 2010 (Revised June 2012)
Case

From Imitation to Innovation: Zongshen Industrial Group

By: Willy Shih and Nancy Hua Dai

As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new... View Details

Keywords: Experience and Expertise; Learning; Investment; Disruptive Innovation; Knowledge Acquisition; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Manufacturing Industry; Manufacturing Industry; China

February 2012 (Revised January 2013)
Case

The New York Times Paywall

By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee

On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details

Keywords: Newspapers; Strategy; Journalism and News Industry; Journalism and News Industry

January 2019 (Revised July 2019)
Case

New Balance: Managing Orders and Working Conditions

By: Michael W. Toffel, Eileen McNeely and Matthew Preble

New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership... View Details

Keywords: Footwear; Athletic Footwear; Manufacturing; CSR; Sustainability; Quality Management; Supply Chains; Operations; Management; Production; Working Conditions; Corporate Social Responsibility and Impact; Labor and Management Relations; Supply Chain Management; Supply Chain; Order Taking and Fulfillment; Apparel and Accessories Industry; Apparel and Accessories Industry

June 2019 (Revised September 2024)
Case

Parrot: Navigating the Nascent Drone Industry

By: Rory M. McDonald, Emilie Billaud and Vincent Dessain

In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details

Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Europe; France; Paris

August 2016
Teaching Note

Reworking Office Space: Industry City, Brooklyn

By: Arthur I Segel and Alexander W. Schultz

Jamestown is contemplating how to best lease a portion of their new development along the Brooklyn waterfront: Industry City. The 6-million-square-foot, mixed-use development is meant to accommodate Brooklyn’s growing innovation, creative, and “maker” communities.... View Details

Keywords: Real Estate; Development; Shared Office Space; Coworking; Business Model; Collaborative Innovation and Invention; Business Offices; Leasing; Real Estate Industry

June 2016 (Revised March 2017)
Case

Reworking Office Space: Industry City, Brooklyn

By: Arthur I Segel, Andrew Baum, Nori Gerardo Lietz, Charles F. Wu and Sid Yog

Jamestown is contemplating how to best lease a portion of their new development along the Brooklyn waterfront, Industry City. The 6 million square foot, mixed-use development is meant to accommodate Brooklyn’s growing innovation, creative, and “maker” communities.... View Details

Keywords: WeWork; Office Space; Real Estate; Jamestown; Level39; Shared Office Space; Information Technology; Leasing; Property; Strategy; Real Estate Industry; United States

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

the world's most dominant retailers. Could Brandless change the way consumers bought the essential items that filled their pantries and medicine cabinets? Industry pundits had long predicted both the death... View Details

Keywords: Dina Gerdeman

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

Besharov, Marya L., Wendy K. Smith, and Michael Tushman Abstract— It’s notoriously difficult for a business to manage two separate-but-equal goals—making money and creating social value at the same time, for... View Details

Keywords: Dina Gerdeman

June 2005 (Revised January 2007)
Case

Equator Principles, The: An Industry Approach to Managing Environmental and Social Risks

By: Benjamin C. Esty, Carin-Isabel Knoop and Aldo Sesia

In June 2003, 10 leading international banks adopted new voluntary guidelines, called the Equator Principles, to promote sustainable development in project finance. In recent years, nongovernmental organizations (NGOs) had raised issues about the lenders'... View Details

Keywords: Risk and Uncertainty; Competition; Corporate Social Responsibility and Impact; Social Issues; Environmental Sustainability; Policy; Project Finance; Standards; Projects; Commercial Banking; Non-Governmental Organizations

July 2015 (Revised March 2016)
Teaching Note

Uber and Stakeholders: Managing a New Way of Riding

By: Rosabeth Moss Kanter and Daniel Fox

This case provides a vehicle to analyze stakeholder relations as a company grows, particularly in the context of new business models that challenge established industries. It introduces the dilemmas posed by rapid growth, new technologies, regulatory uncertainty, and... View Details

Keywords: Business Model; Business or Company Management; Entrepreneurship; Business and Stakeholder Relations; Innovation and Invention; Transportation Industry

January 2015 (Revised March 2017)
Case

New Urban Mechanics

By: Mitchell Weiss

Funding to scale Citizens Connect, Boston's 311 app, is both a blessing and a burden and tests two public entrepreneurs. In 2012, the Commonwealth of Massachusetts provides Boston's Mayor's Office of New Urban Mechanics with a grant to scale Citizens Connect across the... View Details

April 1989
Case

News and No Comment at Emery Air Freight

By: Stephen A. Greyser and Norman Klein

A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to... View Details

Keywords: Reputation; Newspapers; Communication Strategy; Shipping Industry