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      • 2018
      • Simulation

      Financial Analysis Simulation: Data Detective

      By: Suraj Srinivasan and V.G. Narayanan
      In this simulation, students learn to identify typical industry characteristics revealed in financial data. Equipped with an interactive and flexible set of tools, students analyze disguised financials and—using their knowledge of operational practices and reasoning... View Details
      Keywords: Financial Analysis; Financial Accounting; Financial Ratios; Accounting; Financial Statements; Analysis
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      Srinivasan, Suraj, and V.G. Narayanan. "Financial Analysis Simulation: Data Detective." Core Curriculum Readings Series. Simulation and Teaching Note. Boston: Harvard Business Publishing 8742, 2018. Electronic.
      • 2018
      • Working Paper

      Fostering Positive Team Relational Dynamics: The Power of Interaction Scripts as a Resource for Change

      By: Michael Lee, Melissa Mazmanian and Leslie Perlow
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      Lee, Michael, Melissa Mazmanian, and Leslie Perlow. "Fostering Positive Team Relational Dynamics: The Power of Interaction Scripts as a Resource for Change." Working Paper, June 2018.
      • June 2018
      • Article

      Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

      By: Clarence Lee, Elie Ofek and Thomas Steenburgh
      We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
      Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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      Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
      • March 2018 (Revised September 2020)
      • Background Note

      Short Note on Game Theory

      By: Eric Van den Steen and Dennis Yao
      This note provides a very concise (2 page) introduction to game theory. View Details
      Keywords: Competitive Interaction; Commitment; Game Theory; Competitive Strategy
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      Van den Steen, Eric, and Dennis Yao. "Short Note on Game Theory." Harvard Business School Background Note 718-509, March 2018. (Revised September 2020.)
      • March 2018 (Revised June 2018)
      • Case

      Knowledge Sharing at REMA 1000 (A)

      By: Tatiana Sandino and Olivia Hull
      A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the... View Details
      Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Performance Improvement; Organizational Culture; Knowledge Sharing; Social Media; Retail Industry; Norway
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      Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000 (A)." Harvard Business School Case 118-007, March 2018. (Revised June 2018.)
      • March 2018
      • Exercise

      Does It Hurt To Ask?

      By: Alison Wood Brooks
      Does It Hurt To Ask? (DIHTA) is an interactive exercise that pairs students (in groups of two) for a brief, spontaneous, open-ended conversation during class. Each student is given instructions to ask many questions (as many as possible) or few questions (ideally zero)... View Details
      Keywords: Interpersonal Communication; Communication Strategy; Perception; Information; Power and Influence
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      Brooks, Alison Wood. "Does It Hurt To Ask?" Harvard Business School Exercise 918-037, March 2018.
      • March 2018
      • Article

      Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions

      By: Tsedal Neeley and Paul Leonardi
      Despite the recognition that knowledge sharing among employees is necessary to enact knowledge strategy, little is known about how to enable such sharing. Recent research suggests that social media may promote knowledge sharing because they allow social lubrication and... View Details
      Keywords: Knowledge Sharing; Strategy; Social and Collaborative Networks; Employees; Interactive Communication; Trust
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      Neeley, Tsedal, and Paul Leonardi. "Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions." Special Issue on Strategy Processes and Practices: Dialogues and Intersections. Strategic Management Journal 39, no. 3 (March 2018): 922–946.
      • 2018
      • Working Paper

      Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors

      By: Jeremy Yip, Kelly Kiyeon Lee, Cindy Chan and Alison Wood Brooks
      Previous research has revealed that expressing gratitude motivates prosocial behavior in cooperative relationships. However, expressing gratitude in competitive interactions may operate differently. Across five studies, we demonstrate that individuals interacting with... View Details
      Keywords: Gratitude; Forgiveness; Negotiations; Emotion; Emotions; Behavior; Negotiation; Ethics
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      Yip, Jeremy, Kelly Kiyeon Lee, Cindy Chan, and Alison Wood Brooks. "Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors." Harvard Business School Working Paper, No. 18-081, February 2018.
      • February 2018 (Revised October 2019)
      • Case

      HubSpot and Motion AI: Chatbot-Enabled CRM

      By: Jill Avery and Thomas Steenburgh
      HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
      Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
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      Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
      • January 29, 2018
      • Article

      How to Build Trust with Colleagues You Rarely See

      By: Tsedal Neeley
      Building trust is key to success for any organization. But that can be tricky when it comes to colleagues that you only interact with virtually. What does it take to build trust when you can’t meet in person? In this piece, the author suggests that professionals should... View Details
      Keywords: Interpersonal Communication; Trust; Organizational Culture; Familiarity; Employees
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      Neeley, Tsedal. "How to Build Trust with Colleagues You Rarely See." Harvard Business Review (website) (January 29, 2018).
      • January 2018 (Revised January 2021)
      • Background Note

      Customer Lifetime Social Value (CLSV)

      By: Elie Ofek, Barak Libai and Eitan Muller
      One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
      Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
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      Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
      • 2018
      • Chapter

      Organizational Remedies for Discrimination

      By: R. Ely and A. Feldberg
      Laws now exist to protect employees from blatant forms of discrimination in hiring and promotion, but workplace discrimination persists in latent forms. These “second-generation” forms of bias arise in workplace structures, practices, and patterns of interaction that... View Details
      Keywords: Discrimination; Prejudice and Bias; Equality and Inequality
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      Ely, R., and A. Feldberg. "Organizational Remedies for Discrimination." In The Oxford Handbook of Workplace Discrimination, edited by Adrienne J. Colella and Eden B. King, 387–410. New York: Oxford University Press, 2018.
      • January–February 2018
      • Article

      Some Customers Would Rather Leave Without Saying Goodbye

      By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
      We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
      Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
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      Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
      • Comment

      Which Accusations Stick?

      By: Jillian J. Jordan
      The social function of witchcraft accusations remains opaque. An empirical study of Chinese villagers shows that the label ‘z hu’ influences who interacts across a social network, but appears not to tag defectors in service of promoting cooperation. An open question... View Details
      Keywords: Society; Reputation
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      Jordan, Jillian J. "Which Accusations Stick?" Nature Human Behaviour 2, no. 1 (January 2018): 19–20.
      • December 2017
      • Article

      Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions

      By: Lakshmi Ramarajan, Nancy Rothbard and Steffanie Wilk
      Across multiple studies, we examine how identity conflict and enhancement within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking,... View Details
      Keywords: Identity; Interpersonal Communication; Sales; Performance
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      Ramarajan, Lakshmi, Nancy Rothbard, and Steffanie Wilk. "Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions." Academy of Management Journal 60, no. 6 (December 2017): 2208–2238.
      • November 2017 (Revised June 2019)
      • Case

      JOE & THE JUICE Crosses the Atlantic (with video link)

      By: Ethan Rouen and Suraj Srinivasan
      As JOE & THE JUICE began its rapid U.S. expansion in 2017, its founder and CEO, Kaspar Basse, fretted about how he could keep his employees feeling like they were doing meaningful work. Founded in 2001, JOE & THE JUICE had always focused on making healthy juices,... View Details
      Keywords: Organizational Culture; Employees; Retention; Expansion; Growth Management
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      Rouen, Ethan, and Suraj Srinivasan. "JOE & THE JUICE Crosses the Atlantic (with video link)." Harvard Business School Multimedia/Video Case 118-039, November 2017. (Revised June 2019.)
      • Article

      Why Every Organization Needs an Augmented Reality Strategy

      By: Michael E. Porter and James E. Heppelmann
      While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
      Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
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      Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
      • 2017
      • Working Paper

      Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain

      By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile
      How do teams working on complex projects get the help they need? Our qualitative investigation of the help provided to project teams at a prominent design firm revealed two distinct helping processes, both characterized by deep, sustained engagement that far exceeds... View Details
      Keywords: Helping; Rhythm; Prosocial Behavior; External Team Leadership; Social Construction; Time; Qualitative Methods; Field Research; Groups and Teams; Projects; Behavior; Social and Collaborative Networks
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      Fisher, Colin M., Julianna Pillemer, and Teresa M. Amabile. "Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain." Harvard Business School Working Paper, No. 18-035, October 2017.
      • October 2017
      • Article

      Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions

      By: Anoop R. Menon and Dennis Yao
      This paper proposes an approach for modeling competitive interactions that incorporates the costs to firms of changing strategy. The costs associated with strategy modifications, which we term “repositioning costs,” are particularly relevant to competitive interactions... View Details
      Keywords: "Repositioning Costs; Strategy Dynamics; Strategic Interaction; Capabilities; Cost; Strategy; Change; Game Theory; Organizational Change and Adaptation
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      Menon, Anoop R., and Dennis Yao. "Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions." Strategic Management Journal 38, no. 10 (October 2017): 1953–1963.
      • September–October 2017
      • Article

      Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures

      By: Stefan Dimitriadis, Matthew Lee, Lakshmi Ramarajan and Julie Battilana
      This paper examines the critical role of gender in the commercialization of social ventures. We argue that cultural beliefs about what is perceived to be appropriate work for each gender influence how founders of social ventures incorporate commercial activity into... View Details
      Keywords: Community; Cultural Beliefs; Social Enterprise; Gender; Local Range; Commercialization; Culture
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      Dimitriadis, Stefan, Matthew Lee, Lakshmi Ramarajan, and Julie Battilana. "Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures." Organization Science 28, no. 5 (September–October 2017): 819–839.
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