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Show Results For
- All HBS Web
(1,778)
- People (4)
- News (580)
- Research (383)
- Multimedia (45)
- Faculty Publications (91)
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- 22 Feb 2016
- Video
Retail Sector at HBS
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
right approach.” In the new working paper The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment, Teixeira and HBS Assistant Professor Donald Ngwe propose... View Details
HBS Online: Negotiation Mastery
Michael Wheeler, working with the HBS Online team, created Negotiation Mastery: Unlocking Value in the Real World. It is a flexible, highly-interactive online course which prepares participants to close deals that might otherwise be dead-locked, maximize value... View Details
- October 2021
- Teaching Note
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Teaching Note for HBS Case No. 621-056. View Details
- Oct 03 2018
- Tout
HBS Interactive Map
- Web
Online Requests - Research Computing Services
Help Online Requests 22ms RCS Research Computing Environment Help Request Form Please use this form for questions, to request assistance, or to report a problem with the HBS Research Computing Environment.... View Details
- 01 Jun 2006
- News
Online Elective for MBA Students
Last fall, without ever setting foot in the classroom, some twenty MBA students took an elective course titled How to Lead — How to Live, taught by HBS professor D. Quinn Mills. Readings for the eight-week View Details
- 31 Mar 2011
- News
Building an Online Swap Shop
Reinhart: Deriving success in derivative markets. thredUP, a children’s clothing swap Web site cofounded by HBS classmates James Reinhart and Chris Homer (MBA ’09), expanded into toys last fall, just in time for the holidays. Shoppers had... View Details
- Web
Live Online Classrooms | Information Technology
can connect and share ideas with remote participants in incredible new ways. Designed to recreate the look and feel of Harvard Business School’s renowned teaching environment, HBS Live Online Classrooms help... View Details
- 02 Nov 2023
- Blog Post
Getting a Peek Into the HBS Experience
Peek is an annual online program intended for current undergraduate students that provides an opportunity to try out the HBS case method of study, join a leadership development discussion, gain an... View Details
- Blog
Visit the HBS Executive Education Campus-Virtually
find yourself in the Boston/Cambridge area, you can tour our campus on your own with an online audio guide. While in-person guided tours of the HBS campus are not happening right now, you can download the... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
science matters. We have a class, it's a very popular class at the Harvard Business School. Some of you will take it in the spring if you're HBS students in the MBA program second year. It's called Leadership and Happiness. And here's... View Details
Keywords: by HBS Staff
- Web
Harvard Business School Online Courses & Learning Platforms
experience with a diverse global network. 1 year, 5-9 hrs/week Apply by September 10th, Enroll by September 13 $15,000 (four installments of $3,750) Credential What sets HBS Online apart? Our flexible, View Details
- 22 Apr 2014
- Video
HBS Health Care Webinar
- Web
Leadership Team | Harvard Business School Online
HBS Online Leadership Team V.G. Narayanan Senior Associate Dean, HBS Online and Executive Education; Thomas D. Casserly, Jr. Professor of... View Details
- Web
Careers Opportunities | Harvard Business School Online
Current Openings HBS Online is a fast-paced online learning initiative launched by Harvard Business School. To support our mission, we need people who want to dedicate their... View Details
- May 2021 (Revised February 2025)
- Teaching Note
Zara: An Integrated Store and Online Model (A) and (B)
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case Nos. 620-073 and 620-074. View Details
Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe