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    • News  (13)
    • Research  (264)
  • Faculty Publications  (193)

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  • All HBS Web  (334)
    • News  (13)
    • Research  (264)
  • Faculty Publications  (193)
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  • September 20, 2004
  • Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
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Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
  • 16 Oct 2012
  • First Look

First Look: October 16

organization profits. Order the book: http://www.amazon.com/Judgment-Calls-Twelve-Stories-Decisions/dp/142215811X From Russia with Love: The Impact of Relocated Firms on Incumbent Survival Authors:Oliver Falck, Christina Guenther, Stephan... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

Returns Authors:Robin Greenwood and Samuel Hanson Abstract When investors overvalue a particular firm characteristic, corporations endowed with that characteristic can absorb some of the demand by issuing equity. We use time-series... View Details
Keywords: Martha Lagace
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

capital for Brazilian firms following capital control announcements. The results suggest significant variation across firms and financial instruments. Large firms and the... View Details
Keywords: Sean Silverthorne
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

forthcoming Handbook of Structural Transformation Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—Multinationals... View Details
Keywords: Sean Silverthorne
  • 2010
  • Working Paper

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

By: Laura Alfaro and Maggie Chen
We examine in this paper the differential response of establishments to the global financial crisis, with particular emphasis on the role of foreign direct investment (FDI) in determining micro economic performance. Using a new worldwide dataset that reports the... View Details
Keywords: Financial Crisis; International Finance; Foreign Direct Investment; Local Range; Multinational Firms and Management; Production; Performance Evaluation; Networks
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Alfaro, Laura, and Maggie Chen. "Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance." Harvard Business School Working Paper, No. 10-110, June 2010.
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

network-based technologies, and for the median technology, the frequency of interactions decays by 73% every 1000 kms. Overall, we document the significant role that geography plays in determining technology diffusion across countries.... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

emphasize the value of being prudent with money. Additional analysis supports our predicted indirect effect of religiosity on spending through frugality. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54362 2018 The New Oxford Handbook of Economic... View Details
Keywords: Sean Silverthorne
  • December 2009
  • Article

Intra-Industry Foreign Direct Investment

By: Laura Alfaro and Andrew Charlton
We use a new firm-level dataset that establishes the location, ownership, and activity of 650,000 multinational subsidiaries. Using a combination of four-digit-level information and input-output tables, we find the share of vertical FDI (subsidiaries that provide... View Details
Keywords: Business Subsidiaries; Competency and Skills; Foreign Direct Investment; Geographic Location; Multinational Firms and Management; Industry Structures; Production
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Alfaro, Laura, and Andrew Charlton. "Intra-Industry Foreign Direct Investment." American Economic Review 99, no. 5 (December 2009): 2096–2119. (Also Harvard Business School Working Paper No. 08-018 and NBER Working Paper No. 13447.)
  • July 2024
  • Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details
Keywords: Freelancers; Labor Markets; Internet and the Web; Digital Platforms; Corporate Entrepreneurship; Human Capital; Change Management; Globalized Firms and Management; Employment; Global Range; Employment Industry
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Stanton, Christopher, Karim R. Lakhani, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Multimedia/Video Case 823-706, July 2024.
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

  Working PapersSecuring Jobs or the New Protectionism? Taxing the Overseas Activities of Multinational Firms Author:Mihir A. Desai Publication:(Forthcoming in Tax Notes) Abstract Tax policy toward American multinational View Details
Keywords: Martha Lagace
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

firms should create value wherever they are. But when we ask what kind of value and for whom, who are the relevant stakeholders, how is work actually going to be implemented on the ground, there are different answers in different... View Details
Keywords: by Martha Lagace
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

providing recommendations for advisors and identifying areas ripe for future research to illuminate the advisor side of the advice-exchange process. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54760 forthcoming Journal of Economic View Details
Keywords: Dina Gerdeman
  • August 1997 (Revised March 1998)
  • Case

Unilever's Butter-Beater: Innovation for Global Diversity

By: Clayton M. Christensen and Jorg Zobel
Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to... View Details
Keywords: Growth Management; Brands and Branding; Product Development; Mergers and Acquisitions; Local Range; Cross-Cultural and Cross-Border Issues; Marketing Strategy; Multinational Firms and Management; Innovation and Management; Food; Conflict Management; Food and Beverage Industry; Manufacturing Industry; Europe
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Christensen, Clayton M., and Jorg Zobel. "Unilever's Butter-Beater: Innovation for Global Diversity." Harvard Business School Case 698-017, August 1997. (Revised March 1998.)
  • 09 Sep 2009
  • First Look

First Look: September 9

equity that are nonetheless considered public by virtue of having publicly traded debt. We develop and test two hypotheses. The "demand" hypothesis holds that earnings of public equity firms are of higher quality than earnings... View Details
Keywords: Martha Lagace
  • March 2007 (Revised June 2007)
  • Case

Wal-Mart, 2007

By: David B. Yoffie and Michael Slind
In 2007, Wal-Mart faced challenges to its historically high growth rate. Lagging same-store sales and setbacks overseas led the company to consider strategic shifts. Wal-Mart was the world's largest retailer, but competition had become particularly acute as the company... View Details
Keywords: Competition; Management Practices and Processes; Rural Scope; Human Resources; Problems and Challenges; Organizational Change and Adaptation; Globalized Firms and Management; Marketing Strategy; Growth Management; Urban Scope; Retail Industry; United States
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Yoffie, David B., and Michael Slind. "Wal-Mart, 2007." Harvard Business School Case 707-517, March 2007. (Revised June 2007.)
  • February 2010
  • Teaching Note

Fabindia Overseas Pvt. Ltd. (TN)

By: Mukti Khaire
Teaching Note for [807113]. View Details
Keywords: For-Profit Firms; Expansion; Mission and Purpose; Problems and Challenges; Employment; Rural Scope; Supply Chain; Profit; Retail Industry; Apparel and Accessories Industry; India
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Khaire, Mukti. "Fabindia Overseas Pvt. Ltd. (TN)." Harvard Business School Teaching Note 810-092, February 2010.
  • 31 Jul 2012
  • First Look

First Look: July 31

  PublicationsFinancial Development, Fixed Costs and International Trade Authors:Bo Becker, David Greenberg, and Jinzhu Chen Publication:Review of Corporate Finance Studies (forthcoming) Abstract Exporting firms face significant up-front... View Details
Keywords: Carmen Nobel
  • 06 May 2014
  • First Look

First Look: May 6

examine how the quantity of information generated about firm prospects can be improved by splitting a firm's cash flow into a "safe" claim (debt) and a "risky" claim (equity). The former, being relatively insensitive... View Details
Keywords: Sean Silverthorne
  • October 2016
  • Case

Yili Group: Building a Global Dairy Company

By: William C. Kirby and Nancy Hua Dai
From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details
Keywords: Globalized Markets And Industries; Global Supply Chain; Competition; Culture; Agribusiness; Animal-Based Agribusiness; Business Growth and Maturation; Food; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Firms and Management; Nutrition; Employee Relationship Management; Growth and Development Strategy; Growth Management; Brands and Branding; Supply Chain; Agriculture and Agribusiness Industry; Food and Beverage Industry; China
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Kirby, William C., and Nancy Hua Dai. "Yili Group: Building a Global Dairy Company." Harvard Business School Case 317-003, October 2016.
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