Expansion - Publications - Faculty & Research - Harvard Business School

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January 1998 (Revised March 1998)
Case

Viacom, Inc.: Carpe Diem (Condensed)

By: Joseph L. Bower and Thomas R. Eisenmann

Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal... View Details

Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry

July 2005 (Revised January 2009)
Case

Paper and More (A)

Provides a context and exercise for introducing retail inventory management, including cost optimization, service-level criteria, and forecasting in single and multiproduct settings. The owner of a single-location paper and paper products store considers the... View Details

Keywords: Cost Management; Measurement and Metrics; Logistics; Sales; Expansion; Consumer Products Industry; Retail Industry

05 Jan 2021
Video

Antonio Celia

Antonio Celia, President of Colombia-based Promigas, describes the company’s diversification policy as they expanded beyond natural gas services. This included entering the fuel distribution business in the 1980s after purchasing Terpel from Ecopetrol and creating... View Details

15 Nov 2022
Cold Call Podcast

Planning the Future for Harlem’s Beloved Sylvia’s Restaurant

Keywords: Re: Christina R. Wing; Food & Beverage

April 1997 (Revised July 2003)
Case

Viacom, Inc.: Video Supplement

By: Joseph L. Bower, Thomas R. Eisenmann and Sonja Ellingson Hout

Viacom reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on... View Details

Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry

March 2008
Case

Shangri-La Hotels

By: Dennis Campbell and Brent Kazan

In November 2006, Symon Bridle, the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking about a number of organizational issues that presented challenges to Shangri-La's rapid expansion strategy. There were three major issues at hand:... View Details

Keywords: Employees; Growth and Development Strategy; Standards; Service Delivery; Organizational Culture; Accommodations Industry; China; Europe; North America

Fall 2019
Article

Du « défi américain » à l’expansion européenne: Les relations économiques transatlantiques des années cinquante aux années soixante-dix

By: Grace A. Ballor

Economic histories of post-war transatlantic relations have focused on two predominant narratives: US aid for European reconstruction through the Marshall Plan, and the threat of American business investment in Europe. But little research has linked these two elements.... View Details

Keywords: Multinational Corporations; Economic History; International Relations; Business History; Foreign Direct Investment; Multinational Firms and Management

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October 2010
Case

innocent

By: William A. Sahlman and Harry Wake

This case describes a set of issues confronting the founders of innocent, a 10-year old beverage company that dominated the UK smoothie market. The team must decide how to proceed with expansion of the product line and outside the UK and Ireland. They must also decide... View Details

Keywords: Business or Company Management; Expansion; Capital Structure; Corporate Finance; Growth and Development Strategy; Food and Beverage Industry

March 2015
Supplement

Sanford C. Bernstein CEO Robert van Brugge

By: Linda A. Hill and Allison J. Wigen

Sanford C. Bernstein CEO (and former Global Director of Research) Robert van Brugge answers questions about organizational culture, change management, and collaboration, in this video supplement to the HBS case series "Global Expansion at Sanford C. Bernstein." Sanford... View Details

Keywords: Organization Behavior; Organizational Culture; Financial Services Industry

February 1996 (Revised November 1996)
Case

Viacom, Inc.: Carpe Diem

By: Joseph L. Bower and Thomas R. Eisenmann

Viacom has reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdock's News Corp. Different businesses within Viacom have contradictory positions... View Details

Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Global Strategy; Management; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry

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11 Jan 2000
Lessons from the Classroom

New Game, New Rules: Developing Managers for a Competitive World

changes simultaneously. The globalization of markets and competition, the rapid maturation of the information age, the expansion of the service-based economy, the impact of deregulation and privatization, the explosion of the knowledge... View Details

Keywords: by Staff

January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details

May 2015
Case

Acıbadem Healthcare Group

By: Regina E. Herzlinger, Esel Çekin, Natalie Kindred and Gamze Yucaoglu

Acıbadem Healthcare Group is Turkey's only premium nationwide hospital network. This case focuses on Acıbadem’s potential expansion strategy after it was acquired by International Healthcare Holdings Berhad (IHH) in 2011, the world's second-largest publicly listed... View Details

Keywords: Health Care; Turkey; Hospital; Health Care and Treatment; Health; Health Industry; Turkey

11 Sep 2012
Working Paper Summaries

Spatial Organization of Firms: Internal and External Agglomeration Economies and Location Choices Through the Value Chain

Keywords: by Juan Alcácer & Mercedes Delgado

February 2008
Supplement

Terumo (C)

By: David Godes, Masako Egawa and Mayuka Yamazaki

This case provides a further update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. It also discusses the expansion of the firm's “Medical Pranex,” a unique facility offering training and meeting... View Details

Keywords: Strategy; Global Strategy; Sales; Medical Devices and Supplies Industry; United States

November 2009
Case

METRO Cash & Carry in China, 2008

By: Tarun Khanna

In April 2008, the country head for METRO AG's Cash & Carry wholesaling operations is considering the most appropriate model for expansion in China, where METRO has operated stores for small business professionals for eight years. In addition, METRO is actively... View Details

Keywords: Developing Countries and Economies; Emerging Markets; Distribution Channels; Partners and Partnerships; Competitive Strategy; Expansion; Retail Industry; China

07 Oct 2019
News

WeWork is hitting the brakes after its IPO went up in smoke — and landlords could pay the price

April 2025
Case

Breezm: Innovative 3D-Printed Eyewear (A)

By: Juan Alcácer, Brian Mao Fu and Adina Wong

In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details

Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea

October 1987 (Revised March 1989)
Case

United Parcel Service (B)

With expansion into other countries (Germany), new areas of service (air express), and new ventures (two small acquisitions), UPS had to decide how to adjust its human resource policies to businesses and people which were substantially different from its traditional... View Details

Keywords: Organizational Change and Adaptation; Expansion; Organizational Culture; Human Resources; Service Industry; Germany; United States

November 2009
Case

Dawn Stokes: The View from the Driver's Seat

By: Boris Groysberg and Lindsay Tanne

Dawn Stokes founded and was successful as CEO of Texas Driving Experience, a company that provided driving lessons, both safety-based for teens, and high-performance racecar driving for individual thrill seekers and corporate events. Although the company had done well,... View Details

Keywords: Economic Slowdown and Stagnation; Training; Entrepreneurship; Growth and Development Strategy; Expansion; Auto Industry; Service Industry; Texas

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