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  • All HBS Web  (1,135)
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  • 2011
  • White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske
Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
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Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
  • 2010
  • Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
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Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
  • Web

Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

HBS Quick Links HBS Home MBA Executive Education Doctoral Programs Faculty and Research Alumni Publishing Site Index HBS Home Contact Us Map/Directions Option Pricing in Theory & Practice: The Nobel Prize View Details
  • 18 Apr 2023
  • Research & Ideas

The Best Person to Lead Your Company Doesn't Work There—Yet

includes more firms, the researchers note. Strategy yields dividends for companies and new CEOs Choosing an external CEO seems to pay off for both the executive and the private equity firm itself, the View Details
Keywords: by Rachel Layne; Financial Services

    Paul A. Gompers

    Paul Gompers, Professor of Business Administration at the Harvard Business School, specializes in research on financial issues related to start-up, high growth, and newly public companies. Professor Gompers has an appointment in both the View Details
    Keywords: electronics; health care; high technology; information technology industry; investment banking industry; pharmaceuticals; semiconductor; venture capital industry

      Victoria Ivashina

      Victoria Ivashina is the Lovett-Learned Professor of Finance and Head of the Finance Unit at Harvard Business School. She also serves as a Research Associate at the National Bureau of Economic Research (NBER), a Research Fellow at the Center for Economic Policy... View Details

      Keywords: private equity (LBO funds); private equity (LBO funds); private equity (LBO funds); private equity (LBO funds); private equity (LBO funds); private equity (LBO funds)
      • April 3, 2016
      • Guest Column

      The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion

      By: Aaron K. Chatterji and Michael W. Toffel
      Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer... View Details
      Keywords: Leadership & Corporate Accountability; Non-market Strategy; Corporate Social Responsibility; Politics; Political Influence; Political Strategy; Political Risk; Equity; Gender; Climate Change; Communication Strategy; Law; Leadership; Brands and Branding; Media; Problems and Challenges; Civil Society or Community; Social Issues; Public Opinion; United States; Georgia (state, US); North Carolina; Indiana; Indianapolis
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      Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
      • 2014
      • Working Paper

      Private Equity's Diversification Illusion: Economic Comovement and Fair Value Reporting

      By: Kyle Travis Welch
      This study examines how accounting has informed private equity diversification claims and demand for private equity investments. Despite research showing private equity lacks portfolio diversification benefits, those marketing private equity assets continue to... View Details
      Keywords: Fair Value; Access To Capital; IAS 39; FAS No. 157; FASB; IASB; ASC 820; Covariance Risk; Accounting Beta; Accounting; Private Sector; Valuation; Corporate Finance; Asset Management; Cost of Capital; Private Equity; Accounting Industry; Financial Services Industry; Europe; North and Central America
      Citation
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      Welch, Kyle Travis. "Private Equity's Diversification Illusion: Economic Comovement and Fair Value Reporting." Working Paper, January 2014.
      • 30 May 2024
      • Research & Ideas

      Racial Bias Might Be Infecting Patient Portals. Can AI Help?

      to an inquiry? Researchers analyzed more than 57,000 message threads between patients and physician teams at Boston Medical Center and found that white patients were more likely to receive answers from their attending physicians, while... View Details
      Keywords: by Ben Rand; Health

        Terrence Tianshuo Shi

        Terrence Tianshuo Shi is a doctoral student at Harvard Business School. He was awarded the John M. Olin Research Fellowship in Law and Economics at Harvard Law School and named a Deloitte Foundation Doctoral Fellow for 2024. Prior to joining the doctoral program,... View Details

        • 08 Oct 2015
        • Working Paper Summaries

        Market Reaction to Mandatory Nonfinancial Disclosure

        Keywords: by Jyothika Grewal, Edward J. Riedl & George Serafeim
        • 08 Aug 2014
        • News

        Public Pensions Cannot Stop Chasing Performance

        • Blog

        What Can You Do to Foster Gender Equity?

        the top. So, what can you do to make experiences more equitable? Here are a few ways you can become part of the solution. And remember, even if you are not a woman, you can be a strong ally for women rising in your organization. In fact, View Details
        • September 2003 (Revised February 2005)
        • Case

        Analyst Conflicts (A): Resolved?

        By: Ashish Nanda
        This case tracks the events leading to the April 2003 industry settlement on equity research in financial services companies. View Details
        Keywords: Conflict of Interests; Law; Negotiation Deal; Financial Services Industry
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        Nanda, Ashish. "Analyst Conflicts (A): Resolved?" Harvard Business School Case 904-021, September 2003. (Revised February 2005.)
        • November 2010
        • Case

        Morgan Asset Management

        By: Boris Groysberg, Paul M. Healy and Sarah Abbott
        It is 2010 and Guillermo Araoz, the equity research director at Morgan Asset Management (MAM), is considering his research budget for the year. Due to recent declines in the equity markets and MAM's sale of its mutual funds business, MAM has seen a decline in its... View Details
        Keywords: Budgets and Budgeting; Asset Management; Financial Strategy; Investment; Resource Allocation; Research and Development; Financial Services Industry
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        Groysberg, Boris, Paul M. Healy, and Sarah Abbott. "Morgan Asset Management." Harvard Business School Case 411-058, November 2010.
        • October 2010 (Revised July 2012)
        • Supplement

        Toni Sacconaghi at Sanford C. Bernstein

        By: Linda A. Hill and Dana Teppert
        Toni Sacconaghi, a senior sell-side equity research analyst at Sanford C. Bernstein covering U.S. IT hardware companies, thinks about the challenges and opportunities presented by the firm's new office in Hong Kong. Sacconaghi was previously the only analyst covering... View Details
        Keywords: Employees; Knowledge Sharing; Knowledge Use and Leverage; Research; Social and Collaborative Networks; Financial Services Industry; Hong Kong; United States
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        Hill, Linda A., and Dana Teppert. "Toni Sacconaghi at Sanford C. Bernstein." Harvard Business School Supplement 411-052, October 2010. (Revised July 2012.)
        • 21 Jan 2016
        • News

        Private Equity's Golden Age Wasn't So Golden After All

        • March 2019 (Revised June 2021)
        • Case

        HelloSelf: Foundation

        By: John R. Wells and Benjamin Weinstock
        On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
        Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health & Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
        Citation
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        Wells, John R., and Benjamin Weinstock. "HelloSelf: Foundation." Harvard Business School Case 719-492, March 2019. (Revised June 2021.)

          Andi Wang

          Andi Wang is a doctoral student in the Business Economics program, where he works at the intersection of finance, macro and behavioral economics. He is particularly interested in studying institutional and behavioral frictions that have long-lasting effects on asset... View Details

          • August 2006
          • Article

          Predicting Returns with Managerial Decision Variables: Is There a Small-Sample Bias?

          By: Malcolm Baker, Ryan Taliaferro and Jeffrey Wurgler
          Many studies find that aggregate managerial decision variables, such as aggregate equity issuance, predict stock or bond market returns. Recent research argues that these findings may be driven by an aggregate time-series version of Schultz's (2003, Journal of Finance... View Details
          Keywords: Prejudice and Bias; Fairness; Managerial Roles; Management Analysis, Tools, and Techniques; Equity; Bonds; Financial Markets; Investment; Capital Markets; Borrowing and Debt; Investment Return
          Citation
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          Baker, Malcolm, Ryan Taliaferro, and Jeffrey Wurgler. "Predicting Returns with Managerial Decision Variables: Is There a Small-Sample Bias?" Journal of Finance 61, no. 4 (August 2006): 1711–1730. (Section V of "Pseudo Market Timing and Predictive Regressions, NBER Working Paper Series, No. 10823, contains additional analyses.)
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