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  • 2020
  • Working Paper

The Effects of Information on Credit Market Competition: Evidence from Credit Cards

By: C. Fritz Foley, Agustin Hurtado, Andres Liberman and Alberto Sepulveda
We show empirically that public credit information increases competition in credit markets. We access data that cover all credit card borrowers in Chile and include details about relationship borrowers have with each lender. We exploit a natural experiment whereby a... View Details
Keywords: Consumer Credit; Financial Intermediaries; Credit; Information; Competition; Credit Cards; Financial Institutions
Related
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

to establish a regulatory body made up of digital market experts, similar to the Federal Trade Commission, who would be tasked with monitoring digital price competition and... View Details
Keywords: by Kristen Senz; Retail
  • 25 Mar 2018
  • News

When consumer packaged goods start acting like software

  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

available shortly, Marketing Marijuana in Colorado, Harvard Business School marketing professor John A. Quelch and coauthor David Lane look at lessons from the first few months of legalization View Details
Keywords: by Michael Blanding; Food & Beverage
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

groceries and stocks have to do with public health? Quelch believes, for one thing, the market for public health could learn an important lesson from these other markets: There’s no such thing as a... View Details
Keywords: by Dina Gerdeman; Health
  • 28 Sep 2007
  • Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld
  • August 2004 (Revised February 2006)
  • Case

Marketing James Patterson

By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
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    Best-selling and New Cases by Ben Esty

    Best-Selling (MOST POPULAR) Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • 2016
    • Article

    Peer-to-Peer Markets

    By: Liran Einav, Chiara Farronato and Jonathan Levin
    Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
    Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
    Related
    • 2008
    • Working Paper

    Allocating Marketing Resources

    By: Sunil Gupta and Thomas J. Steenburgh
    Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
    Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
    Related
    • Research Summary

    Marketing and Privacy Concerns

    When finer consumer information becomes available, competing firms sometimes target consumers too finely, disrupting scale economies prematurely. This leads to excessive product variety or to the wasteful exclusion of certain consumer types. This paper suggests that... View Details
    • 2008
    • Chapter

    Allocating Marketing Resources

    By: Sunil Gupta and Thomas J. Steenburgh

    Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

    Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
    Related
    • November 2003 (Revised April 2004)
    • Background Note

    Why Consumers Don't Buy: The Psychology of New Product Adoption

    By: John T. Gourville
    Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
    Keywords: Product Launch; Consumer Behavior; Social Psychology
    Related
    • December 2004 (Revised February 2005)
    • Case

    Exporting Spanish Olive Oil to the U.S. Market

    By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
    Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details
    Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy
    Related
    • 08 Mar 2016
    • Video

    Marketing and CPG

    • 2024
    • Working Paper

    Platform Information Provision and Consumer Search: A Field Experiment

    By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
    Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details
    Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web
    Related
    • September 2019 (Revised May 2020)
    • Case

    Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

    By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
    This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
    Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
    Related
    • July 2006 (Revised March 2010)
    • Case

    Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

    By: Ramon Casadesus-Masanell and Jordan Mitchell
    Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details
    Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry
    Related
    • October 2008 (Revised September 2009)
    • Case

    Consumer Lending in Japan: Citi CFJ (A)

    By: J. Gunnar Trumbull and Akiko Kanno
    Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most... View Details
    Keywords: Mergers and Acquisitions; Financing and Loans; Foreign Direct Investment; Personal Finance; Courts and Trials; Business and Government Relations; Banking Industry; Japan
    Related
    • 01 Jun 2003
    • News

    Male Consumers as Man-of-Action Heroes

    of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the... View Details
    Keywords: Douglas; Holt; Publishing Industries (except Internet); Information