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  • All HBS Web  (5,806)
    • People  (12)
    • News  (1,109)
    • Research  (3,793)
    • Events  (11)
    • Multimedia  (12)
  • Faculty Publications  (2,753)
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  • 12 Sep 2023
  • Cold Call Podcast

Can Remote Surgeries Digitally Transform Operating Rooms?

Keywords: Health
  • January 2004 (Revised May 2006)
  • Case

Yamato Transport: Valuing and Pricing Network Services (A)

By: Felix Oberholzer-Gee, Tarun Khanna and Masako Egawa
Yamato Transport is the leading Japanese parcel delivery company and has dominated its industry for more than two decades. In response to new competitive challenges, Yamato must decide how to reposition itself in the industry and optimize the size of its network. The... View Details
Keywords: Value Creation; Competition; Transportation Networks; Monopoly; Shipping Industry; Japan
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Oberholzer-Gee, Felix, Tarun Khanna, and Masako Egawa. "Yamato Transport: Valuing and Pricing Network Services (A)." Harvard Business School Case 704-475, January 2004. (Revised May 2006.)
  • Article

Cable TV vs. Cable Broadband

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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Rayport, Jeffrey F. "Cable TV vs. Cable Broadband." Bloomberg Businessweek Online (June 3, 2009).
  • November 30, 2010
  • Article

Seven Social Transformations Unleashed by Mobile Devices

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
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Rayport, Jeffrey F. "Seven Social Transformations Unleashed by Mobile Devices." MIT Technology Review (website) (November 30, 2010). (Lead Article for November 2010: Technology Review’s month of articles focused on business impacts of mobile computing and mobile social networking.)
  • Article

The Miracle of Memphis

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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Rayport, Jeffrey F. "The Miracle of Memphis." MIT Technology Review (website) (December 20, 2010).
  • March 2022
  • Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta
Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details
Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal
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Avery, Jill, and Sunil Gupta. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Teaching Note 522-061, March 2022.
  • November 1989 (Revised April 2018)
  • Case

Automation Consulting Services

By: Robert Simons and Hilary Weston
Illustrates the management control challenges that are associated with rapid growth and geographic expansion. Situated at an offsite Executive Committee Retreat. The three founding partners of a specialized consulting firm are grappling with several difficult questions... View Details
Keywords: Geographic Location; Governance Controls; Policy; Growth and Development Strategy; Management Teams; Expansion; Consulting Industry
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Simons, Robert, and Hilary Weston. "Automation Consulting Services." Harvard Business School Case 190-053, November 1989. (Revised April 2018.)
  • January 2025
  • Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
Set in 2022, this abridged case examines the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking sector and one of the companies belonging to Grupo Bolívar, a major Colombian conglomerate—and the bank’s upskilling and... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Talent and Talent Management; Training; Organizational Culture; Banking Industry; Latin America; Central America; South America; Colombia
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Tamayo, Jorge, Raffaella Sadun, and Jenyfeer Martinez Buitrago. "Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)." Harvard Business School Case 725-428, January 2025.
  • January 1988 (Revised January 1997)
  • Case

Digital Equipment Corp.: The Endpoint Model (A)

By: David A. Garvin
Describes a comprehensive manufacturing strategy designed to reduce substantially the cycle time of orders (i.e. the time between the placement of an order by a customer and its delivery to the customer). To launch the strategy Digital has adopted manufacturing... View Details
Keywords: Business Plan; Information; Time Management; Production; Strategic Planning; Strategy; Manufacturing Industry
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Garvin, David A. "Digital Equipment Corp.: The Endpoint Model (A)." Harvard Business School Case 688-059, January 1988. (Revised January 1997.)
  • July 2020
  • Technical Note

Digital Natives Growing Without a Sales Force

By: Das Narayandas, Michael Norris and Amram Migdal
This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their... View Details
Keywords: Government Administration; Crisis Management; Health; Health Pandemics; Innovation and Invention; Innovation Leadership; Innovation Strategy; Technological Innovation; Social Issues; Information Technology; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Information Technology Industry; Australia; North and Central America; United States; Illinois; Chicago; California; San Francisco
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Narayandas, Das, Michael Norris, and Amram Migdal. "Digital Natives Growing Without a Sales Force." Harvard Business School Technical Note 521-019, July 2020.
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

in how to integrate Web 2.0 into a brand in a way that both honors and expands the brand into the world. "I hope the big message coming out of this case is strategy before tactics," says Avery.... View Details
Keywords: by Michael Blanding; Education
  • June 2007 (Revised January 2008)
  • Case

BBC Worldwide: Global Strategy

By: John A. Quelch and Carin-Isabel Knoop
In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported... View Details
Keywords: Global Strategy; Brands and Branding; Marketing Channels; Expansion; Internet; Media and Broadcasting Industry; Great Britain
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Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.)
  • July 2023
  • Article

Marketplace Scalability and Strategic Use of Platform Investment

By: Jin Li, Gary Pisano, Richard Xu and Feng Zhu
The scalability of a marketplace depends on the operations of the marketplace platform as well as its sellers’ capacities. In this study, we explore one strategy that a marketplace platform can use to enhance its scalability: providing an ancillary service to sellers.... View Details
Keywords: Two-sided Platforms; Services; Digital Platforms
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Li, Jin, Gary Pisano, Richard Xu, and Feng Zhu. "Marketplace Scalability and Strategic Use of Platform Investment." Management Science 69, no. 7 (July 2023): 3958–3975.
  • May 2016 (Revised November 2018)
  • Supplement

Moleskine (B)

By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out. View Details
Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Organization Change And Adaptation; Culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry
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Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (B)." Harvard Business School Supplement 716-464, May 2016. (Revised November 2018.)
  • April 2002
  • Background Note

Consolidation of Highly Fragmented Service Industries, The

Designed to familiarize students with the consolidation of highly fragmented labor-dependent service industries, offering insights into service firm growth and the ways services can, and cannot, increase their efficiency and effectiveness. Two frameworks are presented... View Details
Keywords: Consolidation; Acquisition; Growth and Development Strategy; Service Industry
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Hallowell, Roger H. "Consolidation of Highly Fragmented Service Industries, The." Harvard Business School Background Note 802-192, April 2002.
  • July 2002 (Revised April 2004)
  • Supplement

GE's Digital Revolution

By: Christopher A. Bartlett
Presents interviews with Gerry Podesta, VP of GE Plastics Component of General Electric Co., and Gary Reiner, senior VP and CIO of General Electric Co. A revised version of an earlier video. View Details
Keywords: Leadership; Corporate Strategy; Management Teams; Consumer Products Industry; Technology Industry
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Bartlett, Christopher A. "GE's Digital Revolution." Harvard Business School Video Supplement 303-801, July 2002. (Revised April 2004.)
  • October 2000 (Revised March 2001)
  • Case

eLance.com: Building a Professional Services Marketplace

By: Lynda M. Applegate and Kristin Kohler
Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details
Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Service Industry; Service Industry
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Applegate, Lynda M., and Kristin Kohler. "eLance.com: Building a Professional Services Marketplace." Harvard Business School Case 801-224, October 2000. (Revised March 2001.)
  • February 2024
  • Case

Tabby: Winning Consumers' Digital Wallets

By: Eva Ascarza and Fares Khrais
Hosam Arab (MBA 2009), cofounder and CEO of Tabby, a Saudi-based fintech startup, raised its Series D funding round in October 2023, four years after its inception, valuing it as a regional unicorn. Tabby's core product, a buy-now-pay-later (BNPL) service, allowed... View Details
Keywords: Business Model; Business Startups; Risk Management; Competitive Strategy; Expansion; Financial Services Industry; Financial Services Industry; Saudi Arabia
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Ascarza, Eva, and Fares Khrais. "Tabby: Winning Consumers' Digital Wallets." Harvard Business School Case 524-056, February 2024.
  • February 2022 (Revised January 2023)
  • Case

Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation

By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
Based in Shanghai, China, Huazhu Group, the world’s third-largest hotel operator, was known for its standardized IT system. It helped the company boost efficiency during the COVID-19 pandemic. Chief Digital Officer Xinxin Liu also faced some longer-term challenges:... View Details
Keywords: Hotel Industry; COVID-19 Pandemic; Labor; Business or Company Management; Emerging Markets; Information Technology; Operations; Strategy; Digital Transformation; Accommodations Industry; China; United States; Singapore; Germany; Hong Kong
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Zhu, Feng, Yulin Fang, Bonnie Yining Cao, and Duan Yang. "Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation." Harvard Business School Case 622-071, February 2022. (Revised January 2023.)
  • February 1996
  • Case

Indianopolis: Implementing Competition in City Services

By: William J. Bruns Jr. and Roger Atherton
Mayor Stephen Goldsmith of Indianapolis introduces competition to provide city services and implementation of new bidding procedures and work practices in the Department of Transportation. Exhibits show how work methods changed and work control procedures control work... View Details
Keywords: Competition; Business Strategy; Welfare; Transportation; Change; Cost Management; Service Industry
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Bruns, William J., Jr., and Roger Atherton. "Indianopolis: Implementing Competition in City Services." Harvard Business School Case 196-099, February 1996.
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