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Publications

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  • All HBS Web  (5,582)
    • People  (12)
    • News  (1,103)
    • Research  (3,796)
    • Events  (11)
    • Multimedia  (12)
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Show Results For

  • All HBS Web  (5,582)
    • People  (12)
    • News  (1,103)
    • Research  (3,796)
    • Events  (11)
    • Multimedia  (12)
  • Faculty Publications  (2,745)
← Page 11 of 5,582 Results →
  • Article

Media Companies Need to Become Marketing Companies

By: Andrew J. Heyward and Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
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Heyward, Andrew J., and Jeffrey F. Rayport. "Media Companies Need to Become Marketing Companies." Harvard Business Review Blogs (February 3, 2009).
  • 17 Apr 2016
  • News

Driving Digital Expansion

Named CEO in 2011, Rozhan has overseen rapid growth at the company as it confronts a changing technological landscape with the recent launch of Tribe, an over-the-top service that allows consumers to download locally produced View Details
  • 04 Aug 2020
  • Cold Call Podcast

Glossier Built a Cult-Brand and a Digital Community, but What’s Next?

Keywords: Re: Jill J. Avery; Advertising
  • 29 Feb 2016
  • HBS Case

Bigbelly's Big Bet on the Digital Trash Can

self-compacting solution to keep streets clean. Last year, however, the Massachusetts-based company’s CEO shared plans to change its business model from selling a product—waste and recycling stations—to selling a subscription-based View Details
Keywords: by Michael Blanding; Energy
  • 2015
  • Working Paper

Crowdsourced Digital Goods and Firm Productivity: Evidence from Open Source Software

By: Frank Nagle
As firms increasingly rely on crowdsourced digital goods, understanding their impact on productivity becomes critical. This study measures the firm-level productivity impact of one such good, non-pecuniary (free) open source software (OSS). The results show a... View Details
Keywords: Open Source Distribution; Performance Productivity; Software
Citation
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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity: Evidence from Open Source Software." Harvard Business School Working Paper, No. 15-062, January 2015. (Revised June 2015.)
  • 2021
  • Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Social Media; Technology Industry
Citation
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Park, DG, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Interactive Media and Services Industry." Harvard Business School Working Paper, No. 21-134, June 2021.
  • June 2002 (Revised August 2002)
  • Case

WorldSpace: Digital Radio for the Developing World

By: Debora L. Spar
Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details
Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa
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Spar, Debora L., Allison Morhaim, and Bharesh Patel. "WorldSpace: Digital Radio for the Developing World." Harvard Business School Case 702-034, June 2002. (Revised August 2002.)
  • Program

Leading Professional Service Firms

Should Attend Leaders who define and execute strategy for firms and organizations that provide services and who... View Details
Keywords: Professional Services; Professional Services
  • December 2024 (Revised March 2025)
  • Case

Strategy and CEO Succession at Starbucks

By: Krishna G. Palepu and David Lane
On August 13, 2024, Starbucks announced that Laxman Narasimhan who was appointed as the CEO only in September 2023, was stepping down as CEO and board director “with immediate effect.” Laxman would be replaced on September 9 by Brian Niccol, CEO since 2018 of Chipotle... View Details
Keywords: Strategy; Corporate Governance; Leadership; Management Succession; Cost Management; Labor Unions; Working Conditions; Order Taking and Fulfillment; Service Operations; Investment Activism; Governing and Advisory Boards; Resignation and Termination; Food and Beverage Industry; United States
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Palepu, Krishna G., and David Lane. "Strategy and CEO Succession at Starbucks." Harvard Business School Case 125-040, December 2024. (Revised March 2025.)
  • Article

What is Facebook, Really?

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
Related
Rayport, Jeffrey F. "What is Facebook, Really?" HBR Blog Network (February 2, 2011).
  • 07 Jun 2019
  • Book

Are You a Digital Manager?

build healthy relationships. And, on this basis, global teams can work together virtually on any number of complex problems and exciting opportunities. About the Author Martha Lagace is a writer based in the Boston area. [Image:... View Details
Keywords: by Martha Lagace
  • January 2025
  • Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
Set in 2022, this abridged case examines the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking sector and one of the companies belonging to Grupo Bolívar, a major Colombian conglomerate—and the bank’s upskilling and... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Talent and Talent Management; Training; Organizational Culture; Banking Industry; Latin America; Central America; South America; Colombia
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Tamayo, Jorge, Raffaella Sadun, and Jenyfeer Martinez Buitrago. "Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)." Harvard Business School Case 725-428, January 2025.
  • Web

Publications - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Publications Resources 20 Nov 2020 Article Utilizing time-driven activity-based costing to determine open radical cystectomy and ileal... View Details
  • June 2020
  • Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Web Services Industry; Web Services Industry; Web Services Industry; United States
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Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
  • 06 Dec 2021
  • News

Embracing Digital Transformation

industries throughout the world, and will also be key to the future of the School,” Dean Srikant Datar notes. HBS is meeting the moment with its own digital transformation by implementing a View Details
  • 12 Sep 2023
  • Cold Call Podcast

Can Remote Surgeries Digitally Transform Operating Rooms?

Keywords: Health
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What... View Details
Keywords: by Sean Silverthorne; Music
  • Program

Leading in the Digital Era

required for people to leverage those technologies? Blending explorations of technology, organizational transformation, and leadership, this program will help you master the mindset, capabilities, and... View Details
  • 01 Feb 2000
  • News

Financial Services 24/7

a routine part of most people's lives, there is no doubt that technology - especially Internet technology - is having a huge impact on the financial services industry. With much hype and headlines, Web... View Details
Keywords: Susan Young
  • December 1998
  • Case

Retail Financial Services in 1998: Merrill Lynch

By: Stephen P. Bradley and Takia Mahmood
Provides an overview of Merrill Lynch's current strategy for retail financial services. Retail Financial Services in 1998 should be given to all students as background material. The class should then be split into groups, with each group receiving one of the following... View Details
Keywords: Investment Funds; Management Analysis, Tools, and Techniques; Industry Structures; Competition; Competitive Strategy; Financial Services Industry
Citation
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Related
Bradley, Stephen P., and Takia Mahmood. "Retail Financial Services in 1998: Merrill Lynch." Harvard Business School Case 799-055, December 1998.
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