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Show Results For
- All HBS Web
(8,339)
- People (13)
- News (1,441)
- Research (4,674)
- Events (46)
- Multimedia (85)
- Faculty Publications (3,525)
- 01 May 2022
- News
Designing Work That People Love
- August 2014
- Case
Netflix: Designing the Netflix Prize (A)
By: Karim R. Lakhani, Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar and Stephanie Healy Pokrywa
In 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings determined that a... View Details
Keywords: Crowdsourcing; Prizes; Digitization; Algorithms; Recommendation Software; Disruption; Transformation; Collaborative Innovation and Invention; Technological Innovation; Knowledge Sharing; Applications and Software; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Technology Industry; United States
Lakhani, Karim R., Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar, and Stephanie Healy Pokrywa. "Netflix: Designing the Netflix Prize (A)." Harvard Business School Case 615-015, August 2014.
- October 2021 (Revised December 2021)
- Case
Customer-Centric Design with Artificial Intelligence: Commonwealth Bank
By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo
As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details
Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia
Lakhani, Karim R., Yael Grushka-Cockayne, Jin Hyun Paik, and Steven Randazzo. "Customer-Centric Design with Artificial Intelligence: Commonwealth Bank." Harvard Business School Case 622-065, October 2021. (Revised December 2021.)
Design Rules, Vol. 1: The Power of Modularity
We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details
- 2014
- Working Paper
Sharing Design Rights: A Commons Approach for Developing Infrastructure
By: Nuno Gil and Carliss Y. Baldwin
This study empirically investigates the relationship between design structure and organization structure in the context of new infrastructure development projects. Our research setting is a capital program to develop new school buildings in the city of Manchester, UK.... View Details
Gil, Nuno, and Carliss Y. Baldwin. "Sharing Design Rights: A Commons Approach for Developing Infrastructure." Harvard Business School Working Paper, No. 14-025, September 2013. (Revised January 2014.)
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
- August 1988
- Article
Control vs. Resources in Channel Design
By: Frank V. Cespedes
Keywords: Design
Cespedes, Frank V. "Control vs. Resources in Channel Design." Industrial Marketing Management 17, no. 3 (August 1988): 215–227.
- 2025
- Chapter
Critical Choices in Designing a Board: An Overview
By: Suraj Srinivasan and Lynn S. Paine
Board design is never one-size-fits-all. It’s a series of critical choices—each with trade-offs—that can define how a board functions, governs, and delivers strategic value.
That’s the premise of "Critical Choices in Designing a Board," a... View Details
Keywords: Governing and Advisory Boards
Srinivasan, Suraj, and Lynn S. Paine. "Critical Choices in Designing a Board: An Overview." Chap. 3 in NYSE & JP Morgan, Public Company Series: Board Structure and Composition, edited by Joseph Hall and Stephen Byeff, 17–23. Public Company Series. Caxton Business & Legal, Inc., 2025.
- 2022
- Working Paper
The Issuance and Design of Sustainability-linked Loans
By: Maria Loumioti and George Serafeim
Sustainability-linked loans (i.e., syndicated loans for which pricing is linked to a sustainability performance indicator) have rapidly evolved into a significant private debt product. We find that sustainability-linked lending has been available mostly to borrowers... View Details
Keywords: Sustainability; Sustainability Management; Credit Products; Loan Contracts; Loans; Corporate Finance; Credit Risk; Environment; ESG; ESG Ratings; Climate Change; Finance; Borrowing and Debt; Risk and Uncertainty; Credit
Loumioti, Maria, and George Serafeim. "The Issuance and Design of Sustainability-linked Loans." Harvard Business School Working Paper, No. 23-027, November 2022.
- March 2010 (Revised May 2010)
- Case
Design Creates Fortune: 2000 Tower Oaks Boulevard
By: John D. Macomber and Griffin James
A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details
Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland
Macomber, John D., and Griffin James. "Design Creates Fortune: 2000 Tower Oaks Boulevard." Harvard Business School Case 210-070, March 2010. (Revised May 2010.)
- June 2001
- Article
Form and Function in Experimental Design
By: A. E. Roth
Keywords: Design
Roth, A. E. "Form and Function in Experimental Design." Behavioral and Brain Sciences 24, no. 3 (June 2001).
- 17 Oct 2013
- Working Paper Summaries
Sharing Design Rights: A Commons Approach for Developing Infrastructure
Keywords: by Nuno Gil & Carliss Y. Baldwin
- April 2006
- Article
Negotiation Design for Large, Multistakeholder Projects
Sebenius, James K. "Negotiation Design for Large, Multistakeholder Projects." Negotiation 9, no. 4 (April 2006): 4–6.
- 2007
- Working Paper
Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory
By: Matthew J. LaMantia, Yuanfang Cai, Alan David MacCormack and John Rusnak
LaMantia, Matthew J., Yuanfang Cai, Alan David MacCormack, and John Rusnak. "Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory." Harvard Business School Working Paper, No. 07-081, April 2007.
- October 23, 2011
- Article
Design Key to Canada's Pension Plan
By: Robert C. Pozen
Pozen, Robert C. "Design Key to Canada's Pension Plan." Financial Times (October 23, 2011).
- 29 Oct 2015
- News
How to Design (and Analyze) a Business Experiment
- March 2006
- Background Note
HBS CORE Seminar -- Designing an MBA Elective Course
Describes some of the key elements in designing and developing a case-based MBA elective. Uses five Harvard Business School courses to illustrate key points. View Details
Keywords: Design
Wheelwright, Steven C. "HBS CORE Seminar -- Designing an MBA Elective Course." Harvard Business School Background Note 606-110, March 2006.