Design - Publications - Faculty & Research

01 May 2022
News

Designing Work That People Love

1 Mar 2007 - 2 Mar 2007
Keynote Speech

Steps toward a Science of Design

By: Carliss Y. Baldwin

Keywords: Design

Citation

April 2008
Module Note

Service Design in the Context of Customer-Operators

By: Frances X. Frei

Taught as the second module in a Harvard Business School course on Managing Service Operations: Understanding the Customer Operating Role (606-092). Addresses the design and management of service operations with significant customer operating roles. The focus is on... View Details

Keywords: Customer Satisfaction; Management; Design; Service Operations; Cost

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October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia

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2007
Working Paper

Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory

By: Matthew J. LaMantia, Yuanfang Cai, Alan David MacCormack and John Rusnak

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October 23, 2011
Article

Design Key to Canada's Pension Plan

By: Robert C. Pozen

Keywords: Design; Compensation and Benefits

Citation

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29 Oct 2015
News

How to Design (and Analyze) a Business Experiment

February 2010 (Revised May 2010)
Supplement

Bardhaman (B): Bengal Shrachi and the Township Design Decision

By: John D. Macomber and Viraal Balsari

A real estate developer in West Bengal chooses between two master plans for a 260 acre new township considering design, financing, and phasing. Two detailed master plans are considered, one with a radial design and an internal town square and one with a grid design and... View Details

Keywords: Urban Development; Construction; Design; Finance; Construction Industry; Real Estate Industry; West Bengal

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October 2001 (Revised November 2002)
Case

Herman Miller (A): Innovation by Design

By: Sandra J. Sucher and Stacy McManus

Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as... View Details

Keywords: Innovation and Invention; Product Design; Product Development; Supply Chain Management; Business Model; Organizations; Values and Beliefs; Manufacturing Industry; Consumer Products Industry

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We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details

2013
Other Unpublished Work

How ISS Dictates Equity Plan Design

By: David F. Larcker, Ian D. Gow, Allan McCall and Brian Tayan

Proxy advisory firms have long been known to influence the voting decisions of institutional investors. Now, a growing body of evidence suggests that they also influence company decisions in equity plan design. Should shareholders and the SEC be concerned? View Details

Keywords: Voting; Institutional Investing; Corporate Governance

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June 1996
Teaching Note

Design for Manufacturing: An Exercise TN

By: Stefan H. Thomke

Citation

01 Dec 2023
News

How to Design Your Portfolio Life

January 1995
Teaching Note

Xerox: Design for the Environment TN

By: Richard H.K. Vietor

Teaching Note for (9-794-022). View Details

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June 2001
Article

Form and Function in Experimental Design

By: A. E. Roth

Keywords: Design

Citation

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2007
Article

Marketing to Design (Marketing and Design)

By: Hirotaka Takeuchi

Keywords: Marketing; Design

Citation

April 2006
Article

Negotiation Design for Large, Multistakeholder Projects

By: James K. Sebenius

Keywords: Negotiation; Design; Projects

Citation

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2022
Working Paper

The Issuance and Design of Sustainability-linked Loans

By: Maria Loumioti and George Serafeim

Sustainability-linked loans (i.e., syndicated loans for which pricing is linked to a sustainability performance indicator) have rapidly evolved into a significant private debt product. We find that sustainability-linked lending has been available mostly to borrowers... View Details

Keywords: Sustainability; Sustainability Management; Credit Products; Loan Contracts; Loans; Corporate Finance; Credit Risk; Environment; ESG; ESG Ratings; Climate Change; Finance; Borrowing and Debt; Risk and Uncertainty; Credit

Citation

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19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate