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  • Article

Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption

By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry
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  • Web

Topics - HBS Working Knowledge

Satisfaction (23) Customer Value and Value Chain (12) Customers (104) Customization and Personalization (3) Debt Securities (1) Decision Choices and Conditions (43) Decision Making (240) Decisions (10) Demand and Consumers (223)... View Details
  • 04 Sep 2001
  • Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

evaluating business leaders, most people judge them primarily by results: profitability, return to shareholders, innovation and so on. This is the more rational measure of effectiveness. An organization's overall health will generally... View Details
Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk
  • Web

Leadership - Faculty & Research

of caring for not only the corporation and shareholders but also the patients and medical professionals. How should leaders of health-related businesses weigh the demand for efficiency and profit alongside the care of patients and the... View Details
  • 05 Jul 2022
  • What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

distribution channel. Fluctuating demand at the retail level would generate exaggerated fluctuations—a “whipsaw” effect—in expected demand and inventory planning at the back end, or manufacturing level, in... View Details
Keywords: by James Heskett; Manufacturing; Shipping; Transportation
  • 08 Dec 2015
  • First Look

December 8, 2015

behavior. In a laboratory experiment, I show that crowd out in response to public incentives is much less likely among those with public, as opposed to private, reputations. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50190 Observability... View Details
Keywords: Sean Silverthorne
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter.... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 24 Dec 2013
  • First Look

First Look: December 24

environments and does not seem to be explained by measurement error. Third, difference in differences estimates with respect to the cost of effort, due to weather shocks and popular sport events, reveal that the observed difference... View Details
Keywords: Carmen Nobel
  • Web

Faculty & Researchers - Managing the Future of Work

Gable, and J.B. Schramm. Building The On Demand Workforce , Report, Harvard Business School and BCG, November 2020. With Manjari Raman, James Palano, Allison Bailey, Nithya Vaduganathan, Elizabeth Kaufman, Renée Laverdière, and Sibley... View Details
  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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  • Web

Health Care - Faculty & Research

innovative digital health solutions are also touched upon. Leadership challenges and strategic dilemmas are highlighted. Keywords: Integrated Practice Units ; Outcomes Measurement ; Time-Driven Activity-Based Costing ; Health Care and... View Details
  • 2024
  • Working Paper

Platform Information Provision and Consumer Search: A Field Experiment

By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details
Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web
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  • Web

Research - Behavioral Finance & Financial Stability

borrower demand for cov-lite loans, or a rise in creditor coordination costs. See Victoria’s other project-related financial stability research here, or her homepage here . Data related to this study is publicly available here . Related... View Details
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

measures of constraints. These findings imply a high degree of market segmentation and suggest that frictions within specialized financial institutions prevent capital from flowing into the market at shorter horizons. Publisher's link:... View Details
Keywords: Dina Gerdeman
  • 01 Jun 2024
  • News

Quantum Leap

“This is the first new kind of computer in 75 years,” says John Levy (MBA 1979), CEO of the quantum computing startup SEEQC. “And we’re building it on a chip!” Strolling through his company’s design and testing facility in Elmsford, New York, Levy looks less like a... View Details
Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Manufacturing
  • September–October 2013
  • Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
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  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

the world that will exist at that time. The navy is clear eyed about the challenges climate change poses. It knows that the effects of a warmer world will expand the geographic scope of its mission and increase demand for its military and... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

owned by Cantor Index Holdings, mimics a real supply-and-demand-based stock exchange like the NYSE. HSX acts as the market maker—its technology is set up so that when there is high demand for a certain stock, prices will automatically go... View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • 28 Feb 2013
  • Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
  • Web

Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School

tools needed. Graduates will be well-positioned for roles that demand a deep understanding of leading and scaling social enterprises and designing and implementing solutions that drive measurable systemic... View Details