Creative Process - Publications - Faculty & Research

07 Feb 2019
Book

How Big Companies Can Outrun Disruption

“Larger companies are rarely seen as fountains of innovation,” says Harvard Business School professor Gary Pisano. Yet scale, if properly exploited, can still be an engine for transformation. In his new book Creative Construction: The DNA... View Details

Keywords: by Martha Lagace

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

gone. This is an opportunity to learn Slack and Zoom and have a mentor teach you how to use these tools. The second thing is, working remotely is very effective if you can also restructure the organizational processes for how... View Details

Keywords: by Dina Gerdeman

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

frameworks are complicated. The processes that companies install to develop their strategy are highly complex, hundreds of slides, dozens of analyses, many competing frameworks and considerations. I meet many managers who see strategic... View Details

Keywords: by Danielle Kost

18 Apr 2000
Research & Ideas

Learning in Action

Bean, the U.S. Army's Center for Army Lessons Learned (CALL), AT&T's Bell Laboratories, the Timken Companies and General Electric's Change Acceleration Process (CAP). L.L. Bean has long relied on inquiry as a source of learning to... View Details

Keywords: by David A. Garvin

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

makes consumers more willing to pay for safety features." Already during the pandemic, companies have been creative in identifying "low-hanging fruit" that could be quickly implemented in their operations. Grocery stores... View Details

Keywords: by Hong Luo and Alberto Galasso

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

27 Apr 2020
Research & Ideas

How Remote Work Changes What We Think About Onboarding

and processes. For example, companies must onboard employees remotely in a way that addresses competing tensions. Because the onboarding process must take place remotely, it will typically take longer than the in-person experience; yet... View Details

Keywords: by Boris Groysberg

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

keep the team progressing toward their goal, but to properly address all concerns raised along the way. Use the “clean sheet of paper” exercise to think creatively about company processes Another best... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

it’s a forward-looking, subjective, creative exercise that requires a lot of imagination. Think about valuing Facebook today. It requires predicting the future of privacy policies around the world, the actions of Google and Amazon in the... View Details

Keywords: by Dina Gerdeman

Research Summary

Research

The founding and expansion of new firms is central to innovation and economic growth, but the determinants of a new idea’s success are difficult to ascertain. The decision to form a new firm and its ultimate outcome are impacted by ownership structure, financing... View Details

07 May 2007
Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

term. He wrote an article in 1943 in which he speaks of "venture capital." Q: Capitalism, Socialism and Democracy is perhaps Schumpeter's best-known work. What makes it so rich and provocative even half a century later? A: Chapter 7, "The View Details

Keywords: by Sean Silverthorne; Education

20 Dec 2016
First Look

December 20, 2016

years, this paper presents a significant revision of the model of creativity and innovation in organizations published in Research in Organizational Behavior in 1988. This update focuses primarily on the individual-level psychological... View Details

Keywords: Carmen Nobel

10 Oct 2012
Research & Ideas

Taking Advantage of Life’s (Few and Far Between) Inflection Points

colleagues or bosses why I regularly took time to meet with him. On this particular morning I was telling Howard about my friend Michelle, whose boss had unexpectedly announced her retirement. Michelle is an extraordinarily creative and... View Details

Keywords: Re: Howard H. Stevenson

02 May 2022
What Do You Think?

Can the Case Method Survive Another Hundred Years?

opinion from the instructor, the traditional response from the instructor is, “What do you think?” I’ve been asking it in this space for 22 years this month. "The case method requires that instructors often pass control of the learning View Details

Keywords: by James Heskett; Education

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

processes in Web 2.0 that we had in 1.0," says Avery. "To be successful we have to be timely and current and pick up on the conversations unfolding around us. We can't do that if we have a big bureaucracy slowing us down and a... View Details

Keywords: by Michael Blanding; Education

June 2022 (Revised March 2024)
Case

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details

Citation

Educators

Purchase

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

process redesign. Over the years, the CIO job has remained a hot seat in business and has, in turn, become a key management position in executing a company's competitive cost structure and strategy. It has become a key senior management... View Details

Keywords: by Martha Lagace

29 Jan 2013
First Look

First Look: Jan. 29

research as well as economic, organizational, and cross-disciplinary methodologies. The innovative process is broadly considered here, as well as the technologies that result from it, including business model innovation, service-level... View Details

Keywords: Sean Silverthorne

15 Dec 2003
Research & Ideas

The New Global Business Manager

by those three views at the table, and create the process for its debate and resolution. The role of top management is to create channels of engagement and the forums for interaction to facilitate that process, and to put a thumb on the... View Details

Keywords: by Cynthia Churchwell

08 Sep 2015
Research & Ideas

Knowledge Transfer: You Can't Learn Surgery By Watching

reports on job duties, companies can create narrative simulations that are more interactive, allowing employees to debrief with managers about what they did right and wrong. (Myers notes that Harvard Business School’s own faculty “onboarding” View Details

Keywords: by Michael Blanding; Health

Publications