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- Faculty Publications (30)
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- All HBS Web (338)
- Faculty Publications (30)
- 06 Jan 2011
- What Do You Think?
How Should Management Deal With “Anonymous”?
said, "maybe the only thing that can help is common sense and learning to keep our mouths, and e-mails, shut." The most prevalent attitude about dealing with a leaky Internet was to assume the worst and act accordingly. In Mike... View Details
Keywords: by James L. Heskett
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
type of ketchup or laundry detergent they prefer, a ZMET interview at the Mind of the Market lab of HBS offers a far more creative approach. Typically, the ZMET interview combines elements of neuroscience, art, linguistics and... View Details
Keywords: by Martha Lagace
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
executives in his classroom. While they come from countries around the world and from a variety of industries, they share a common characteristic. "They're at a point where it's valuable for them to stop and reflect," says... View Details
- 07 Jan 2025
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
After Clinique, Twist brought her skills and experience to a group of iconic American brands and led all marketing, e-commerce, business intelligence, and creative for Isaac Mizrahi, Halston, Judith Ripka, and C. Wonder as Chief Marketing... View Details
- 24 Sep 2013
- First Look
First Look: September 24
By: Gil, Nuno, and Carliss Y. Baldwin Abstract—We argue that a design commons can be an advantageous organizational form under two salient conditions: 1) high "subtractability" because different claimants have mutually exclusive... View Details
Keywords: Sean Silverthorne
- 01 Dec 2003
- News
An Authentic Leader
When you do that, over time the revenue gains peter out. And without revenue gains, people go to divesture and restructuring, and in-appropriate acquisitions. As a result, companies can’t make the numbers, and people start to get into View Details
- 16 Jul 2001
- Research & Ideas
How to Compete Like a Judo Strategist
frontal assaults against armies that are ten times your size. Those are suicide missions," echoes David Peterschmidt, Inktomi's CEO. Rule Three: Plan And Be Prepared To Pivot It is a common fallacy that fast-moving companies like the... View Details
Keywords: by David B. Yoffie & Mary Kwak
- 04 Sep 2001
- Research & Ideas
Five Questions for Max Bazerman
resolution and negotiation classes concerning how to enlarge the pie. I believe that the mindset of exploring wise tradeoffs is more common in business schools than in law or policy schools, where adversarial relations are too commonly... View Details
Keywords: Re: Max H. Bazerman
- 06 Dec 2021
- News
Digitalization: The Key to the Future of HBS
step is to build a common data platform and a common data perspective. A decade ago, that would have been a Herculean task, but technology has moved fast, and it’s no longer this “bet your company on it”... View Details
Keywords: April White
- 07 Aug 2017
- Research & Ideas
'Be Yourself (Within Reason)' and Other Job Search Survival Tips
thinking that “the best” is based on easily quantifiable metrics like publication counts. In reality, we are in a creative field and should look for an environment that will help us thrive creatively. To find that environment, it helps to... View Details
- 02 May 2000
- Research & Ideas
Leading Professional Service Firms
separates professional service firms from other businesses is that the employees are their most important assets. Yet professionals in any field — independent-minded, creative individuals—can be difficult to manage. In LPSF, we use an old... View Details
- 27 Feb 2025
- Blog Post
IFC India 2025: HBS Visits Jindal Steel Works (JSW) Steel Dolvi Plant
and given the green light for implementation. SEED was impressive not only for its potential to creatively reduce emissions but also for the positive effect it had on employee culture. After the session with leadership, each of us was... View Details
- Web
Rock 100: The Summit - Entrepreneurship
Sheila Lirio Marcelo – Care.com Alexis Maybank – Gilt Groupe Terry McGuire – Polaris Partners Steve Papa – Parallel Wireless Victoria Ransom – Wildfire, a division of Google Neil Rimer – Index Ventures Phil Terry – Creative Good Alexandra... View Details
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
college. At the time, I was studying economics and found the topic fascinating, from an economic theory perspective; it was—and still is—an unprecedented market failure and tragedy of the commons on a global scale. “Over time, my interest... View Details
- Profile
Lara Hodgson
How do you grow and maintain a culture of innovation, collaboration and creativity but also put structure in place? That seems pretty common to growing startups. Yes, and it’s less about finding the right... View Details
- 01 Dec 2008
- News
Business at the Summit
its wealth; what will save us now is technology and innovation,” added Wolfensohn, chairman of Wolfensohn & Company and former president of the World Bank. Creative Capitalist: In his conversation with HBS professor emeritus James Cash,... View Details
- 13 Mar 2012
- First Look
First Look: March 13
investigate a puzzling phenomenon in which firms make investment decisions that purposefully do not maximize expected profits. Using an extension to the newsvendor model, we focus on a relatively common scenario in which the firm's... View Details
Keywords: Sean Silverthorne
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
To Nancy F. Koehn, the history of the Irish rock band U2 has it all as a business case study: teamwork, leadership, creative destruction, branding, and strategy. Koehn's case "Bono and U2", co-written with Katherine Miller and Rachel K.... View Details
- 13 Jul 2020
- News
The First Five Years: Meaghan Fitzgerald (MBA 2016)
remember, I actually worked in startups for almost 10 years before moving to bigger company roles. So longer term, I’d love to bridge back to the startup world by investing in and joining the boards of early-stage companies in the VR and AR space. There is so much... View Details
- 01 Jun 2000
- News
Q & A: Gustavo Herrero
HBS faculty members, and leading Latin American scholars and business practitioners. What are some of the region's important business issues? It is difficult to speak of Latin America as a single unit. That said, perhaps a common... View Details
Keywords: Garry Emmons