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      • 2011
      • Teaching Note

      UFIDA (E) (TN)

      By: F. Warren McFarlan, Donghong Li and Lijuan Liu
      In 2004, China's largest management software provider UFIDA began internationalization. In the subsequent 6 years, UFIDA entered Hong Kong, Singapore, Japan, Thailand, Vietnam and other overseas Asian markets. Nonetheless, UFIDA's overseas business footprint was still... View Details
      Keywords: Computer Software; Corporate Strategy; Emerging Markets; Globalization; China; Applications and Software; China
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      McFarlan, F. Warren, Donghong Li, and Lijuan Liu. "UFIDA (E) (TN)." Tsinghua University Teaching Note, 2011.
      • September 2010
      • Case

      NetApp

      By: Das Narayandas and Elizabeth A. Kind
      NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details
      Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Computer Industry; Computer Industry; Computer Industry
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      Narayandas, Das, and Elizabeth A. Kind. "NetApp." Harvard Business School Case 511-058, September 2010.
      • September 2010
      • Case

      Quanta Research Institute: Rainforest or Hothouse?

      By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu
      Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the... View Details
      Keywords: Change Management; Leading Change; Growth and Development Strategy; Product Development; Organizational Change and Adaptation; Research and Development; Computer Industry; Taiwan
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      Shih, Willy C., Jyun-Cheng Wang, and Ho Howard Yu. "Quanta Research Institute: Rainforest or Hothouse?" Harvard Business School Case 611-024, September 2010.
      • August 2010
      • Case

      Flash Memory, Inc.

      By: William E. Fruhan and Craig Stephenson
      The CFO of Flash Memory, Inc. prepares the company's investing and financing plans for the next three years. Flash Memory is a small firm that specializes in the design and manufacture of solid state drives (SSDs) and memory modules for the computer and electronics... View Details
      Keywords: Forecasting; Financial Management; Cash Flow; Forecasting and Prediction; Capital Budgeting; Computer Industry; Computer Industry; United States
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      Fruhan, William E., and Craig Stephenson. "Flash Memory, Inc." Harvard Business School Brief Case 104-230, August 2010.
      • June 2010
      • Teaching Note

      Design Thinking and Innovation at Apple (TN)

      By: Stefan H. Thomke
      Teaching Note for 609066. View Details
      Keywords: Product Development; Strategy; Product Design; Innovation and Management; Computer Industry; Computer Industry
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      Thomke, Stefan H. "Design Thinking and Innovation at Apple (TN)." Harvard Business School Teaching Note 610-105, June 2010.
      • June 2010
      • Teaching Note

      Apple Inc. in 2010 (TN)

      By: David B. Yoffie
      Teaching Note for 710467. View Details
      Keywords: Innovation and Invention; Business Strategy; Success; Sales; Growth and Development; Competition; Product Launch; Computer Industry; Computer Industry
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      Yoffie, David B. "Apple Inc. in 2010 (TN)." Harvard Business School Teaching Note 710-484, June 2010.
      • April 2010
      • Supplement

      Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc.

      By: Willy C. Shih
      Keywords: Computer Industry
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      Shih, Willy C. "Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc." Harvard Business School Video Supplement 610-712, April 2010.
      • April 2010 (Revised July 2014)
      • Case

      Apple Inc. in 2010

      By: David B. Yoffie and Renee Kim
      On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the... View Details
      Keywords: Technological Innovation; Product Launch; Product Positioning; Competition; Corporate Strategy; Computer Industry; Computer Industry
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      Yoffie, David B., and Renee Kim. "Apple Inc. in 2010." Harvard Business School Case 710-467, April 2010. (Revised July 2014.)
      • February 2010 (Revised September 2013)
      • Teaching Note

      Yahoo! in China (A) and (B)

      By: Sandra J. Sucher and Daniel Baer
      Teaching Note for [609051]. View Details
      Keywords: Business and Stakeholder Relations; Rights; Computer Industry; Computer Industry; China
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      Sucher, Sandra J., and Daniel Baer. "Yahoo! in China (A) and (B)." Harvard Business School Teaching Note 610-067, February 2010. (Revised September 2013.)
      • February 2010
      • Case

      Revitalizing Dell

      By: Jan W. Rivkin
      Dell Inc., with its vaunted Direct Model, defined success in the personal computer industry for more than a decade. Starting in the mid-2000s, however, the company fell on hard times. In 2009, Michael Dell and his management team must figure out why the Direct Model... View Details
      Keywords: Business Model; Change Management; Industry Growth; Competitive Strategy; Competitive Advantage; Computer Industry
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      Rivkin, Jan W. "Revitalizing Dell." Harvard Business School Case 710-442, February 2010.
      • 2010
      • Working Paper

      When Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge

      By: Carliss Y. Baldwin
      This paper describes how entrepreneurial firms can use superior architectural knowledge to open up a technical system to gain strategic advantage. The strategy involves, first, identifying "bottlenecks" in the existing system, and then creating a new open architecture... View Details
      Keywords: Entrepreneurship; Investment Return; Growth and Development Strategy; Product Design; Organizational Design; Competitive Advantage; Technology Industry
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      Baldwin, Carliss Y. "When Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge." Harvard Business School Working Paper, No. 10-063, February 2010. (Revised July 2010, October 2010.)
      • January 2010 (Revised March 2010)
      • Case

      Transforming ASUSTeK: Breaking from the Past

      By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
      What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
      Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Computer Industry; Taiwan
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      Shih, Willy C., Ho Howard Yu, and Hung-Chang Chiu. "Transforming ASUSTeK: Breaking from the Past." Harvard Business School Case 610-041, January 2010. (Revised March 2010.)
      • January 2010
      • Teaching Note

      Transforming ASUSTeK: Breaking from the Past (TN)

      By: Willy C. Shih
      Teaching Note for [610041]. View Details
      Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Computer Industry
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      Shih, Willy C. "Transforming ASUSTeK: Breaking from the Past (TN)." Harvard Business School Teaching Note 610-047, January 2010.
      • Article

      A Choice Prediction Competition for Market Entry Games: An Introduction

      By: Ido Erev, Eyal Ert and Alvin E. Roth
      A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation... View Details
      Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Learning; Market Entry and Exit; Game Theory; Behavior; Competition
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      Erev, Ido, Eyal Ert, and Alvin E. Roth. "A Choice Prediction Competition for Market Entry Games: An Introduction." Special Issue on Predicting Behavior in Games. Games 1, no. 2 (June 2010): 117–136.
      • 2010
      • Article

      Competing against Online Sharing

      By: Ramon Casadesus-Masanell and Andres Hervas-Drane
      This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. View Details
      Keywords: Consumers; Computer Networks; Resource Sharing; Online Operations; Internet and the Web; Copyright; Networks; Business Model; Music Industry
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      Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Competing against Online Sharing." Management Decision 48, no. 8 (2010): 1247–1260.
      • 2010
      • Chapter

      Innovative Conduct in Computing and Internet Markets

      By: Shane Greenstein
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      Greenstein, Shane. "Innovative Conduct in Computing and Internet Markets." In Handbook on the Economics of Innovation, edited by Bronwyn H. Hall and Nathan Rosenberg, 477–538. Elsevier/North-Holland, 2010.
      • 2010
      • Chapter

      Innovative Conduct in U.S. Computing and Internet Markets

      By: Shane Greenstein
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      Greenstein, Shane. "Innovative Conduct in U.S. Computing and Internet Markets." In Handbook of the Economics of Innovation, Volume 1, edited by Bronwyn H. Hall and Nathan Rosenberg, 477–538. Elsevier/North-Holland, 2010.
      • December 2009 (Revised January 2024)
      • Case

      A Letter from Prison

      By: Eugene Soltes
      Stephen Richards, the former global head of sales at Computer Associates, Inc. (CA), is serving a seven-year prison sentence for financial fraud. In the case, Richards responds to a number of questions about managerial responsibility and the manipulation of financial... View Details
      Keywords: Accounting; Crime and Corruption; Ethics; Corporate Accountability; Managerial Roles
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      Soltes, Eugene. "A Letter from Prison." Harvard Business School Case 110-045, December 2009. (Revised January 2024.)
      • Article

      Steve Jobs's Legacy

      By: Nancy F. Koehn
      Keywords: Computer Industry
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      Koehn, Nancy F. "Steve Jobs's Legacy." Fortune 160, no. 10 (November 23, 2009).
      • October 2009
      • Simulation

      Strategy Simulation: Competitive Dynamics and Wintel

      By: Ramon Casadesus-Masanell
      In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as... View Details
      Keywords: Competitive Strategy; Cooperation; Motivation and Incentives; Negotiation; Software; Computer Industry
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      "Strategy Simulation: Competitive Dynamics and Wintel." Harvard Business School Simulation 710-802, October 2009.
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