Publications

Research Summary

Creating Trust in International Joint Ventures in Asia: An Empirical Comparative Study

In the wake of the currently ongoing financial crisis in Asia, we anticipate a rapid increase of international joint ventures between Asian and Western firms. However, so far, the sources of success in international joint ventures have not been well understood. Why do... View Details

15 Dec 2017
News

Patient-Powered Precision

August 2014
Technical Note

Conjoint Analysis: A Do it Yourself Guide

By: Elie Ofek and Olivier Toubia

Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details

Keywords: Market Research; Conjoint Analysis; Consumer Preferences; Segmentation; Product Development; Demand Measurement; Demand and Consumers; Analysis; Markets

October 1993 (Revised September 1996)
Case

BANC ONE - 1993

By: Hugo Uyterhoeven and Myra M. Hart

From a small local bank, Banc One has grown to one of the largest and most profitable banks in the United States under the leadership of its CEO, John B. McCoy. It has an impressive track record of improving the performance of its acquisitions while retaining the... View Details

Keywords: Leadership; Acquisition; Organizational Culture; Policy; Adaptation; Business Growth and Maturation; Strategy; Performance Improvement; Industry Structures; Banking Industry; United States

17 Nov 2020
Video

New Founder Series: Customer Discovery

2006
Book

Service Productivity Management: Improving Service Performance Using Data Envelopment Analysis

By: H. David Sherman and Joe Zhu

Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance—Data Envelopment Analysis (DEA). The book outlines DEA as a benchmarking technique, identifies high cost service units, isolates specific... View Details

Keywords: Data Envelopment Analysis; Economics; Operations; Mathematical Methods

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

Gourville and Ofek teamed up with London Business School professor Marco Bertini (HBS DBA '06) to suss out the best practices for branding next-generation products. "For managers, this is not a trivial... View Details

Keywords: by Carmen Nobel

May 2011
Article

The Hollow Science

By: Robert S. Kaplan

The financial meltdown made clear that the executives of many major financial institutions were operating with inadequate or distorted information about the values and risks of their firms' assets. It's fair to say that business scholars bear some... View Details

Keywords: Accounting; Financial Crisis; Financial Management; Information; Knowledge Acquisition; Risk Management; Practice

Find at Harvard

Teaching Interest

Advanced Management Program: Transforming Proven Leaders into Global Executives

By: Guhan Subramanian

As the world economy continues to evolve, so do the requirements for global leadership. The Advanced Management Program (AMP) is a powerful, transformational, and personalized learning experience that explores the best management practices... View Details

04 May 2010
News

Leadership yoga: Innovation advantages from seeing disadvantage

Dorothy A. Leonard

Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry

Research Summary

Learning Organizations

David A. Garvin is studying how companies pursue improvement and change through efforts to stimulate organizational learning. He has found the following activities to be common in learning organizations: intelligence gathering; experimentation; learning from... View Details

Sandra J. Sucher

Sandra Sucher, professor of management practice at Harvard Business School, is an internationally recognized trust researcher. The Power of Trust, her third book, is based on two decades of global research on how companies build stakeholder trust and how,... View Details

Keywords: apparel; banking; brokerage; clothing; fashion; financial services; furniture; hotels ＆ motels; retail financial services; retailing; service industry

TeachingInterests

Tuck MBA Program

VG is the most popular teacher in the Tuck MBA Program. VG has been named in BusinessWeek’s Guide to Best Business Schools as an outstanding teacher. His current courses focus on Implementing Strategy and his research on Global Leadership's research on... View Details

February 2018
Case

Qualtrics (A)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Sales Strategy; Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation