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- Faculty Publications (105)
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- All HBS Web (310)
- Faculty Publications (105)
- 2023
- Working Paper
The Customer Journey as a Source of Information
By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access,
firms are placing increased emphasis on first-party data (1PD) for marketing decisions.
However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)
- 01 Jun 2005
- News
Better than Cash
HBS, and many use the experience to help them transition to the nonprofit sector or to prepare for work on nonprofit boards.” Horwitz adds, “Through CAP, alumni have a chance to get to know an organization and go deeper into an issue. We bring our View Details
- 2023
- Working Paper
Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation
By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
- 21 Jan 2014
- News
Climbing to New Heights
woman who had climbed Everest," he recalls. "She drew a lot of parallels to business, including team effort and setting goals." Analytical and methodical by nature, and a mechanical engineer by training, Petzel began thinking about making... View Details
Keywords: Robert S. Benchley
- 02 Apr 2018
- Research & Ideas
Is 'Gut Feel' a Good Reason to Invest in a Startup?
published in the Academy of Management Journal. Behavioral psychologists typically divide decision-making processes into two types. Type 1 is characterized by impulsive, instinctual, emotional reactions, often made quickly and without... View Details
- 22 Nov 2016
- First Look
November 22, 2016
and Ananth Raman Abstract—To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the... View Details
Keywords: Sean Silverthorne
- 01 Aug 2001
- News
George C. Lodge
America, Lodge realized that ideology could be used as a multidisciplinary analytical tool for comparing countries and understanding change within a particular nation. The concept was pivotal in his award-winning 1975 book, The New... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
such behaviors led to undesirable consequences, even if they saw those behaviors as acceptable before they knew its consequences. Furthermore, our results demonstrate that a rational, View Details
Keywords: Martha Lagace
- 16 Aug 2016
- First Look
August 16, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51481 The Value of Trading Relationships in Turbulent Times By: Di Maggio, Marco, Amir Kermani, and Zhaogang Song Abstract—This paper investigates how dealers’ trading relationships shape their trading View Details
Keywords: Sean Silverthorne
- 10 Oct 2007
- First Look
First Look: First Look: October 10
Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a... View Details
Keywords: Martha Lagace
- 14 Apr 2021
- News
The First Five Years: Mike Gandy Auzenne (MBA 2016)
due to my relationship with Austin. The hardest part is feeling like I am being impactful enough given I work long hours in my current job [director of marketing analytics at Inspire Brands] and am not able to commit as much time as I... View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving... View Details
Keywords: Dina Gerdeman
- 02 Jul 2010
- What Do You Think?
Is Profit as a “Direct Goal” Overrated?
directly, why then do managers (irrationally) choose to pursue profit directly rather than indirectly? I think the answer is to be found more in psychology than in economics." Does that account for the increasing interest in the field of View Details
Keywords: by Jim Heskett
- 01 Oct 2001
- News
Calling the Tune: Negotiation as an Improvisational Dance
provide a critical set of analytical and procedural skills." Along with grasping the basics in making a deal — the issues, priorities, similarities, and differences — Valley says it is crucial to consider with whom you are negotiating.... View Details
- 01 Apr 1999
- News
Spirit at Work
brings poetry to corporations such as Merck and Procter & Gamble to stir creativity by helping employees bridge their analytical and artistic sides. Such efforts are designed to reach employees at a deeper level. By engaging more of... View Details
Keywords: Marguerite Rigoglioso
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
(like employee satisfaction). Those are fine for understanding individual perceptions, but aren’t so good at quantifying real behavioral responses and organizational performance outcomes from open offices. The gap between perceptions and... View Details
Keywords: Re: Ethan S. Bernstein
- 01 Jun 2014
- News
The Digital Deck
language of business and comprises three 30-hour courses: Business Analytics (created by Jan Hammond), Financial Accounting (by V.G. Narayanan), and Economics for Managers (by Anand). For its inaugural program this June, CORe will target... View Details
Keywords: Julia Hanna
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
Conference Proceedings More Amazon Effects: Online Competition and Pricing Behaviors By: Cavallo, Alberto Abstract—I study how online competition, with its shrinking margins, algorithmic pricing technologies, and the transparency of the... View Details
Keywords: Dina Gerdeman
- 13 Jan 2015
- First Look
First Look: January 13
http://www.routledge.com/books/details/9781138794313/ January 2015 Journal of Economic Behavior & Organization Strategic Disclosure: The Case of Business School Rankings By: Luca, Michael, and Jonathan Smith Abstract—We empirically... View Details
Keywords: Sean Silverthorne
- 01 Jun 2010
- News
Rethinking the MBA
student creators and signers of the new MBA Oath that pledges ethical business behavior a step ahead of the schools that they attended? Datar: The oath is valuable, but business schools need to do more. They need to help students be more... View Details