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- All HBS Web (325)
- Faculty Publications (108)
Show Results For
- All HBS Web (325)
- Faculty Publications (108)
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
- 2011
- Working Paper
Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization
By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
Homophily in social relations is widely documented. We know that homophily results from both individual preferences and uneven opportunities for interaction, but how these two mechanisms interact in formal organizations is not well understood. We argue that... View Details
Keywords: Interactive Communication; Analytics and Data Science; Organizational Structure; Partners and Partnerships; Behavior; Internet and the Web; Theory; Information Technology Industry
Kleinbaum, Adam M., Toby E. Stuart, and Michael L. Tushman. "Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization." Harvard Business School Working Paper, No. 12-050, December 2011.
- 01 Jun 2017
- News
Better Hiring Through Brain Science
Data-driven hiring practices have taken off. As early as 2010, Google was using talent analytics to help hire the right people. Research supports this strategy; in studies, algorithms outperformed humans in hiring decisions by at least 25... View Details
Keywords: Dan Morrell
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
sorts of negative consequences,” Toplansky says. “My point was that this is a critical part of future business strategy.” He described six different business strategies where AI—through predictive analytics and automation—will that make... View Details
Keywords: Margie Kelley
- Career Coach
Phil Wong
cross-sector and cross-asset class team focused on data-driven decision making, and launching an internal portfolio analytics platform. Phil’s journey to becoming a HBS career coach included work with Professor Perlow’s Crafting Your Life... View Details
Keywords: Entrepreneurship; Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Health Care; Startup - Founder; Entrepreneurship
- 01 Mar 2005
- News
Job Interviews
these are usually project management skills and general business analytic skills, which any industry can use.” What you say in an interview is important, but how you say it also counts. To make a strong impression, Butler advises job... View Details
- 01 Sep 2014
- News
Ask the Expert: Byte-Testing Bitcoin
that will make anonymity an afterthought. I think the Bitcoin public ledger will eventually hold so much valuable information that some very interesting analytics companies are going to emerge to make sense of the data. Has there ever... View Details
- Web
Courses by Faculty - Course Catalog
Development Organizational Behavior Spring 2025 Q3Q4 3.0 Benjamin Esty Strategies for Value Creation (SVC) Finance, Strategy Spring 2025 Q3Q4 3.0 ^ back to top F Course Title Area Term Quarter Credits Kris Ferreira Supply Chain View Details
- Web
Courses by Title - Course Catalog
Belo-Osagie Spring 2025 Q4 1.5 The Anatomy of Fraud (TAF) Accounting & Management Aiyesha Dey , Jonas Heese Fall 2024 Q1 1.5 The Arts of Communication General Management Candace Bertotti Spring 2025 Q4 1.5 Authentic Leader Development Organizational View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
that attract consumers to retailers’ websites. Companies typically have to balance the popularity of these policies in a competitive market with the high costs of managing returns, including shipping and restocking fees that cut into margins. Given the importance of... View Details
- 02 Apr 2018
- Research & Ideas
Is 'Gut Feel' a Good Reason to Invest in a Startup?
published in the Academy of Management Journal. Behavioral psychologists typically divide decision-making processes into two types. Type 1 is characterized by impulsive, instinctual, emotional reactions, often made quickly and without... View Details
- 16 Jan 2020
- News
Hitting the High Notes
chat bots in social media, data analytics to enhance candidate experience, and rewards to employees who refer successful hires. For nearly 30 years, Sheridan has been a high-level Human Capital Management consultant and expert on the... View Details
Keywords: Margie Kelley
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
marketers, who spent $1.42 billion on online video advertising last year in the United States, an investment expected to jump 52 percent to $2.16 billion in 2011, according to analytics firm eMarketer. Tracking Eyes And Faces To help... View Details
- 01 Jun 2005
- News
Better than Cash
HBS, and many use the experience to help them transition to the nonprofit sector or to prepare for work on nonprofit boards.” Horwitz adds, “Through CAP, alumni have a chance to get to know an organization and go deeper into an issue. We bring our View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving... View Details
Keywords: Dina Gerdeman
- 01 Aug 2001
- News
George C. Lodge
America, Lodge realized that ideology could be used as a multidisciplinary analytical tool for comparing countries and understanding change within a particular nation. The concept was pivotal in his award-winning 1975 book, The New... View Details
- 2023
- Working Paper
Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation
By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
- 01 Apr 1999
- News
Spirit at Work
brings poetry to corporations such as Merck and Procter & Gamble to stir creativity by helping employees bridge their analytical and artistic sides. Such efforts are designed to reach employees at a deeper level. By engaging more of... View Details
Keywords: Marguerite Rigoglioso
- 25 Oct 2016
- First Look
October 25, 2016
Business Review To Increase Sales, Get Customers to Commit a Little at a Time By: Cespedes, Frank V., and David Hoffeld Abstract—This article discusses what behavioral research does and does not tell us about factors that aid the... View Details
Keywords: Sean Silverthorne
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
Conference Proceedings More Amazon Effects: Online Competition and Pricing Behaviors By: Cavallo, Alberto Abstract—I study how online competition, with its shrinking margins, algorithmic pricing technologies, and the transparency of the... View Details
Keywords: Dina Gerdeman