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- Faculty Publications (213)
Show Results For
- All HBS Web
(1,333)
- People (3)
- News (255)
- Research (948)
- Multimedia (5)
- Faculty Publications (213)
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 07 Jul 2008
- Research & Ideas
Innovation Corrupted: How Managers Can Avoid Another Enron
natural gas that were burdened with highly inefficient delivery systems. In time, the company supported his basic concept with EnronOnline, a Web-based trading platform that instantly became the world's... View Details
- 2014
- Book
Managerial Accounting: Making Decisions and Motivating Performance
By: Srikant M. Datar and Madhav Rajan
Managerial Accounting: Making Decisions and Motivating Performance enables future managers and business owners to attain the core skills they need to become integral members of their company’s decision-making teams. This new program from established authors... View Details
Datar, Srikant M., and Madhav Rajan. Managerial Accounting: Making Decisions and Motivating Performance. Prentice Hall, 2014.
- 2012
- Book
Producing Prosperity: Why America Needs a Manufacturing Renaissance
By: Gary P. Pisano and Willy Shih
For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once... View Details
Keywords: Job Cuts and Outsourcing; Production; Competitive Advantage; Transformation; Innovation and Invention; Manufacturing Industry; United States
Pisano, Gary P., and Willy Shih. Producing Prosperity: Why America Needs a Manufacturing Renaissance. Boston, MA: Harvard Business Review Press, 2012.
- 29 Mar 2012
- Working Paper Summaries
An Exploration of Luxury Hotels in Tanzania
- November 2006
- Background Note
U.S. Taxation of Foreign-Source Corporate Income
By: Henry B. Reiling
Identifies several of the problems and policy choices associated with taxing foreign-source income. Examples are given of the practical after-tax effects of the major alternatives. Foreign tax credit and "tax haven" based business activities receive special attention.... View Details
Reiling, Henry B. "U.S. Taxation of Foreign-Source Corporate Income." Harvard Business School Background Note 207-085, November 2006.
- 30 Apr 2009
- Working Paper Summaries
Earnings Quality and Ownership Structure: The Role of Private Equity Sponsors
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
students to clarify their personal and professional goals while looking at their strengths and weaknesses. They are asked to reflect on their experiences and then explore one or more visions for where they see their lives going, taking into View Details
- 28 Feb 2013
- Working Paper Summaries
Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising
- March 1973 (Revised October 1983)
- Case
Stirling Homex (A)
Deals primarily with the basic issue of revenue recognition. Homex was recognizing revenue from its modular units prior to the date on which an actual sale had taken place. In addition, there are some interesting issues dealing with the allocation of profit between... View Details
Barrett, M. Edgar, and Jonathon Brown. "Stirling Homex (A)." Harvard Business School Case 173-193, March 1973. (Revised October 1983.)
- 08 Oct 2009
- Working Paper Summaries
Clusters of Entrepreneurship
- 16 Jan 2008
- Working Paper Summaries
The Political Economy of “Natural” Disasters
Keywords: by Charles Cohen & Eric D. Werker
- 22 Apr 2008
- Working Paper Summaries
An Exploration of Technology Diffusion
Keywords: by Diego A. Comin & Bart Hobijn
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
The basic idea is that some networks have ended up with more IPv4 addresses than they need, while others have less than they need (or will need in the near future). Why do some networks have more than they need? A variety of reasons: Some... View Details
- 2000
- Book
Competitive Environmental Strategy: A Guide to the Changing Business Landscape
By: Andrew J. Hoffman
Environmental concerns can greatly affect business success, regardless of whether a business person or corporation shares those concerns. Today's corporate managers must understand the power of environmental issues, and shift their mindset from one focused on... View Details
Keywords: Competitive Strategy; Environmental Management; Social Issues; Organizational Change and Adaptation
Hoffman, Andrew J. Competitive Environmental Strategy: A Guide to the Changing Business Landscape. Island Press, 2000.
- 10 Nov 2009
- First Look
First Look: Nov. 10
Author:Francois Brochet Publication:The Accounting Review (forthcoming) Abstract This paper examines the information content of Form 4 filings under the more timely disclosure regime introduced by Section 403 of the Sarbanes-Oxley Act of... View Details
Keywords: Martha Lagace
- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
involving almost everyone in the company. How difficult has it been for organizations to adopt this all-in approach? A: Service profit chain concepts are deceptively simple. They require an integrated set of management initiatives to... View Details
Keywords: by Sean Silverthorne
- 19 May 2011
- Working Paper Summaries
Mandatory IFRS Adoption and Financial Statement Comparability
- 18 Jun 2009
- Working Paper Summaries
Elections and Discretionary Accruals: Evidence from 2004
Keywords: by Karthik Ramanna & Sugata Roychowdhury