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  • All HBS Web  (323)
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    • News  (46)
    • Research  (242)
    • Multimedia  (1)
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  • August 1994
  • Case

Saturn Corp.'s Module II Decision

In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets.... View Details
Keywords: Cost vs Benefits; Production; Expansion; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Tennessee; United States
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McGahan, Anita M., and Greg Keller. "Saturn Corp.'s Module II Decision." Harvard Business School Case 795-011, August 1994.
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

develop their own infrastructure first. "We used to say that auto companies, telecoms, and big retailers weren't at risk of disruption within their industries, because there were such high barriers to entry; you could never compete with... View Details
Keywords: by Michael Blanding
  • Research Summary

Evolution of firm structure in vertical specialized technology supply chains

By: Willy C. Shih
The global market in many everyday products has been transformed by the internationalization of production.  In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced... View Details
Keywords: Globalization Of Supply Chain; Globalization; Technological Innovation; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; China
  • 12 Apr 2018
  • Op-Ed

Op-Ed: The Trouble with Tariffs

Stacks of shipping containers waiting to be filled with export goods. ralfgosch In March, when the Trump administration released its proposed tariffs list against China, I was eager to get a look. After all, these are the products from China that we see as unfairly... View Details
Keywords: by Willy C. Shih; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing
  • 20 Oct 2009
  • First Look

First Look: October 20

with internal design work, and then manufacture using the company's leading edge manufacturing facilities. Initial implementation challenges led to delays and additional engineering work, but as the... View Details
Keywords: Martha Lagace
  • 23 Aug 2010
  • Research & Ideas

The Drive to Acquire’s Impact on Globalization

as when a U.S. auto company builds a parts plant in Mexico, has come into prominence only in the past few decades. Cutting costs is fair enough, unless it is done by paying less-than-living wages, creating unsafe working conditions, or... View Details
Keywords: by Paul R. Lawrence
  • Research Summary

Managing sustainability in supply chains

By: Michael W. Toffel
I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations... View Details
Keywords: Environment; Environmental Performance; Environmental Regulation; Environmental Strategy; Regulation; Supply Chain; Supply Chain Management; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; California
  • 2007
  • Case

The John Deere 8030 Tractor

By: Vijay Govindarajan and Chris Trimble
This is not your grandfather's tractor! Deere & Company created a technological marvel when they created the 8030 tractor, with options such as GPS, AutoTrac, and a high-tech comfortable seat. The case study illustrates the challenges of launching a complex new product... View Details
Keywords: Technological Innovation; Machinery and Machining; Product Launch; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry
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Govindarajan, Vijay, and Chris Trimble. "The John Deere 8030 Tractor." 2007. (Case No. 2-0023.)
  • January 2006 (Revised December 2006)
  • Case

Toyota Motor Corporation: Launching Prius

By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details
Keywords: Environmental Sustainability; Product Launch; Transportation; Brands and Branding; Manufacturing Industry; Green Technology Industry; Auto Industry; Japan
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Reinhardt, Forest L., Dennis A. Yao, and Masako Egawa. "Toyota Motor Corporation: Launching Prius." Harvard Business School Case 706-458, January 2006. (Revised December 2006.)
  • 12 Aug 2014
  • First Look

First Look: August 12

Performance of Indian Manufacturing By: Ghani, Ejaz, Arti Grover Goswami, and William R. Kerr Abstract—We investigate the impact of the Golden Quadrilateral (GQ) highway project on the Indian organized View Details
Keywords: Sean Silverthorne
  • 2011
  • Working Paper

Sustainable Fleet Operations: The Collaborative Adoption of Electric Vehicles

By: Vanessa Chocteau, David F. Drake, Paul R. Kleindorfer, Renato J. Orsato and Alain Roset
Keywords: Fleet Management; Carbon Regulation; Sustainable Operations; Collaboration; Environmental Sustainability; Transportation; Cooperation; Energy Sources; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; France
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Chocteau, Vanessa, David F. Drake, Paul R. Kleindorfer, Renato J. Orsato, and Alain Roset. "Sustainable Fleet Operations: The Collaborative Adoption of Electric Vehicles." INSEAD Faculty & Research Working Paper, April 2011.
  • 29 Mar 2011
  • First Look

First Look: March 29

case:http://cb.hbsp.harvard.edu/cb/product/111003-PDF-ENG Cree, Inc.: Which Bright Future? David J. Collis and Mary FureyHarvard Business School Case 711-457 When global warming concerns caused governments around the world to ban the incandescent light bulb, many View Details
Keywords: Sean Silverthorne
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

and digital group, Sogefi, an auto component manufacturer and KOS, a home-care and hospital manager. Rodolfo had spent his entire career in CIR Group, which he had managed as CEO for 20 years. Edoardo, a... View Details
Keywords: Dina Gerdeman
  • 24 Jun 2014
  • First Look

First Look: June 24

malaria-"at no profit"-for public health systems. What had begun as an exemplary act of corporate responsibility had succeeded beyond any expectations. In 2012, for the second year in a row, Novartis had manufactured and... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

Periodical:Administrative Science Quarterly 52, no. 3 (September 2007): 32-69 Abstract This study of the procurement relationships of two major U.S. auto manufacturers examines the effects of two dimensions... View Details
Keywords: Martha Lagace
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through the merger of two smaller insurance firms, is at a strategic cross-roads. Progressive changed the competitive landscape with its superior pricing... View Details
Keywords: Martha Lagace
  • 11 Dec 2018
  • Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

Question: What patterns emerge from history that can help us better understand where we are today? Sophus Reinert: To many people, globalization is teleological, something that necessarily becomes stronger over time and leads to an ever-more economically interconnected... View Details
Keywords: by Staff; Auto; Auto; Auto; Auto; Auto; Auto; Auto; Auto; Auto; Auto
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

manufacturers who wish to build an exclusive platform for patients taking their medications. But Barry, against the advice of her management team, is considering an alternative business model, which would open the platform up to all View Details
Keywords: Sean Silverthorne
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

discover that our skills weren't necessarily honed to respond precisely to customer demand, our technologies weren't all they should be, and our manufacturing wasn't as efficient as we'd thought." In his soon-to-be-published book of... View Details
Keywords: by David Stauffer
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