Apparel and Accessories Industry - Publications - Faculty & Research - Harvard Business School

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March 2023 (Revised September 2023)
Case

Patagonia: 'Earth Is Now Our Only Shareholder'

By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney

In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50... View Details

August 2009 (Revised February 2013)
Case

Eddie Bauer (A)

By: Paul Healy, Sharon Katz and Aldo Sesia

In June 2005, Eddie Bauer, the specialty apparel retailer, emerged from bankruptcy. Under the plan of reorganization former creditors converted their debt into common shares, taking 100% ownership in the reconstituted company. Large banks-including Bank of America and... View Details

Keywords: Financial Statements; Mergers and Acquisitions; Restructuring; Insolvency and Bankruptcy; Stock Shares; Valuation; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

January 2024
Case

ECOALF: Fashion for the Future

By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui

ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the... View Details

August 2021 (Revised October 2024)
Case

Allbirds: Decarbonizing Fashion

By: Michael W. Toffel, Kenneth P. Pucker and Eren Kuzucu

The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details

Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California

November 2016 (Revised July 2018)
Case

Selling on Amazon at Tower Paddle Boards

By: Thales S. Teixeira and David Lopez-Lengowski

By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse... View Details

Keywords: Tower Paddle Boards; Amazon; E-commerce; Online Shopping; Distribution; Internet and the Web; Business Growth and Maturation; Marketing Channels; Distribution Channels; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry

March 2020 (Revised July 2022)
Case

Levi Strauss (A): A Pioneer Lost in the Wilderness

By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat

In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in... View Details

Keywords: Turnarounds; Transformation; Strategy; Decision Choices and Conditions; Decision Making; Strategic Planning; Brands and Branding; Product Positioning; Product Marketing; Apparel and Accessories Industry

January 2008 (Revised October 2010)
Case

Sara Campbell Ltd. (A)

By: Romana Autrey, V.G. Narayanan and Julia Rozovsky

Describes a situation in which Sara Campbell, the CEO of a women's apparel company, must decide how to resolve the tense relationship with her Financial Controller and ex-brother-in-law, Stephen Holt. Holt was employed by Campbell for 10 years, took on the majority of... View Details

Keywords: Accounting; Judgments; Governance Controls; Employee Relationship Management; Behavior; Apparel and Accessories Industry

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

re-emergence. “What this research suggests is that it is possible to prolong the life of some technologies, along with the organizations and communities that support them” Take, for example, the mechanical wristwatch. Swiss watchmakers... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

September 2014
Case

Radiometer, 2003

By: John R. Wells and Galen Danskin

In 2003, Radiometer was the world's leading supplier of blood gas analysis equipment and accessories for critical care patients. Based in Denmark, Radiometer sold through a combination of sales subsidiaries and distributors around the world, and generated sales of over... View Details

Keywords: Medical Devices; Medical Equipment ＆ Devices; Mergers ＆ Acquisitions; Strategic Analysis; Strategic Change; Family Business; Strategy; Medical Devices and Supplies Industry; Denmark; United States

May 1991 (Revised October 1998)
Case

NIKE (A) (Condensed)

By: David B. Yoffie

Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy. View Details

Keywords: Strategy; Economics; Consumer Products Industry; Consumer Products Industry

18 Aug 2015
News

Harvard Business School Takes on Fashion and Beauty: Meet the Mogul Grads Who Are Changing the Game

Keywords: Apparel Manufacturing; Apparel Manufacturing; Apparel Manufacturing; Apparel Manufacturing

June 2002
Case

Vans: Skating on Air

By: Youngme E. Moon and David Kiron

Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details

Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Apparel and Accessories Industry; California

June 2020
Teaching Note

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery and David Fubini

Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details

Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands and Branding; Luxury; Two-Sided Platforms; Business Model; Growth and Development Strategy; Customer Value and Value Chain; Fashion Industry; Fashion Industry; United States; North America

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

March 2009 (Revised June 2010)
Case

Neck & Neck: Leveraging the Club Neck Information

Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's apparel retailer Neck & Neck uses... View Details

Keywords: Customer Relationship Management; Profit; Knowledge Use and Leverage; Marketing; Consumer Behavior; Retail Industry

June 2016
Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott

Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details

Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Fashion Industry

October 2019 (Revised January 2020)
Case

Dulcie Madden (A)—Growth or Exit?

By: Shikhar Ghosh, Christopher Payton and Shweta Bagai

This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details

May 2022
Case

Executive Decision-Making at Zola

By: Amy C. Edmondson and Michael Roberto

In April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization’s key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a... View Details

Keywords: Decision Making; Voting; Decision Choices and Conditions; Management Skills; Management; Management Style; Organizations; Organizational Culture; Technology Industry; Technology Industry; United States

Anita Elberse

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

October 1984 (Revised May 1990)
Case

NIKE (A)

Describes the history of Nike, its economic strategy, and the industries in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy. View Details

Keywords: Information Technology; Business History; Supply and Industry; Financial Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

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