Airline Industry - Publications - Faculty & Research

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details

Keywords: by Martha Lagace

12 Mar 2013
First Look

First Look: March 12

PublicationsLocal Industrial Structures and Female Entrepreneurship in India Authors:Ghani, Ejaz, William R. Kerr, and Stephen D. O'Connell Publication:Journal of Economic Geography Abstract We analyze the spatial determinants of female... View Details

Keywords: Sean Silverthorne

September 2020
Case

Disrupting Justice at RightNow: Persevere, Pivot or Perish

By: Shikhar Ghosh and Amir Reza Rezvani

The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as defining and pivoting a business model, organizational requirements for a pivot, investor relations,... View Details

Keywords: Legal Aspects Of Business; Startup; Teams; Pivot; Financing; Entrepreneurship; Law; Venture Capital; Business Startups; Financing and Loans; Business Model; Organizational Change and Adaptation; Legal Services Industry; Germany

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May 2020 (Revised July 2020)
Case

Justice-as-a-Service at RightNow

By: Shikhar Ghosh and Amir Reza Rezvani

The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as minimal viable product, defining and pivoting a business model, organizational requirements for a... View Details

Keywords: Legacy Business; Teams; Startup; Business Models; Pivot; Entrepreneurship; Law; Venture Capital; Business Startups; Business Model; Organizational Change and Adaptation; Strategy; Legal Services Industry; Germany

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30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

decisions that were so clearly disastrous not only for workers and others exposed to asbestos but for the company itself. Shortly thereafter, in 1982, with its asbestos-related liabilities projected to exceed its assets, Johns-Manville shocked the business world by... View Details

Keywords: by Dina Gerdeman

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

we asked 600 global CEOs across a variety of industries what concerns were keeping them awake at night. Their topics ranged widely, but a handful of overarching mental tasks emerged: Comprehend complex, rapidly changing circumstances... View Details

Keywords: by Boris Groysberg and Robin Abrahams

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

appropriately staged over a number of years. This situation could be said to characterize the mainframe computer industry during the 1980s, when business customers moved away from mainframes towards UNIX-based "open... View Details

Keywords: by Stuart C. Gilson

02 Oct 2007
First Look

First Look: October 2, 2007

options. Download the paper: http://www.hbs.edu/research/pdf/08-020.pdf How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture Authors:Gary P. Pisano and David J. Teece Abstract In making strategic... View Details

Keywords: Martha Lagace

07 Jul 2010
First Look

First Look: July 7

changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to... View Details

Keywords: Martha Lagace

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

needs. The velocity or rate of adaption that firms need to adjust to a new directional reality will depend on customer demand. Industries with decreasing customer demand—offline entertainment, hospitality, real estate, View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

09 Mar 2022
Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

multinational firms from IKEA to Netflix have curtailed or suspended operations in the country, and many airlines and shipping companies have severed links connecting people and goods, as western nations impose tough sanctions and... View Details

Keywords: by Avery Forman; Energy

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

locations differ in their ability to support the frontier, but also due to standard agglomeration. Different industries use different aspects of the internet, and industries tend to agglomerate in some... View Details

Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in... View Details

Keywords: by Dina Gerdeman

29 Jul 2013
Research & Ideas

A Manager’s Moral Obligation to Preserve Capitalism

analysts, auditors, and accounting standards—rush in to fill that gap. Even in cases where a certain company dominates a market to create a near monopoly, entrepreneurs can find competitive advantages to create new opportunities—think IBM and Apple, United View Details

Keywords: by Michael Blanding

25 Aug 2003
Research & Ideas

Why IT Does Matter

effectiveness has come the ability to do things truly differently. American Hospital Supply's distribution software and American Airlines' SABRE reservation system are examples of victories in past technologies. The firms were the first in their View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

10 Jul 2000
Research & Ideas

Privatization and the New European Economy

International Senior Management Program) has been in the thick of Europe's airline industry for decades. With more than thirty years' experience at Swissair, he has served as president and CEO of Sabena... View Details

Keywords: by James E. Aisner; Air Transportation; Transportation

03 Oct 2005
What Do You Think?

What’s the Future of Globally Organized Labor?

the union movement in North America. On a larger scale, sizeable groups of workers primarily in service industries recently disengaged themselves from the AFL-CIO, which they perceived as being dominated by smaller, more traditional,... View Details

Keywords: by James Heskett

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

Switch Habits Juul vaping products have become a cigarette alternative for adult smokers and a growing concern among parents of teens. What the company did initially to head off concerns. Cost-cutting Leads to Turbulence in the Airline... View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

behavior would not sit well at the annual industry association meeting and your holier-than-thou superiority claim might tempt fate and attract a terrorist attack. If anything, safety is downplayed as pre-flight instructions to View Details

Keywords: by John A. Quelch; Entertainment & Recreation

11 May 2015
Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details

Keywords: by Dina Gerdeman; Transportation

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