Publications

Educators

25 Sep 2012
Working Paper Summaries

Colocation and Scientific Collaboration: Evidence from a Field Experiment

Keywords: by Kevin Boudreau, Ina Ganguli, Patrick Gaule, Eva Guinan & Karim Lakhani; Health

Article

Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits

By: David R. Bell, Santiago Gallino and Antonio Moreno

Omnichannel environments where customers shop online and offline at the same retailer are ubiquitous and are deployed by online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key... View Details

Keywords: Experience Attributes; Marketing–operations Interface; Omnichannel Retailing; Quasi-experimental Methods; Retail Operations; Showrooms; Marketing Channels; Demand and Consumers; Performance Efficiency; Retail Industry

Find at Harvard

July 2014
Article

Diasporas and Outsourcing: Evidence from oDesk and India

By: Ejaz Ghani, William R. Kerr and Christopher Stanton

This study examines the role of the Indian diaspora in the outsourcing of work to India. Our data are taken from oDesk, the world's largest online platform for outsourced contracts, where India is the largest country in terms of contract volume. We use an ethnic name... View Details

Keywords: Diaspora; Outsourcing; oDesk; Networks; Job Cuts and Outsourcing; Diasporas; Internet and the Web; Ethnicity; Service Industry; South Asia; India

27 Mar 2025
HBS Seminar

John Horton, MIT Sloan

March 2024 (Revised June 2025)
Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche

This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details

Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry

26 Jan 2016
First Look

January 26, 2016

desirable part of an employee’s day, our theory and results point to the benefits of viewing it as a useful time period to engage in goal-directed prospection. Download working paper:... View Details

Keywords: Sean Silverthorne

2009
Working Paper

International Differences in the Size and Roles of Corporate Headquarters: An Empirical Examination

By: David J. Collis, David Young and Michael Goold

This paper examines differences in the size and roles of corporate headquarters around the world. Based on a survey of over 600 multibusiness corporations in seven countries (France, Germany, Holland, UK, Japan, US, and Chile) the paper describes the differences among... View Details

Keywords: Business Headquarters; Size; Organizational Structure; Culture; Japan; France; Germany; Netherlands; United Kingdom; United States; Chile

June 2020
Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman

Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details

Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for... View Details

Keywords: by Dina Gerdeman

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was... View Details

Keywords: Consumer Products / Retail

01 Aug 2023
What Do You Think?

As Leaders, Why Do We Continue to Reward A, While Hoping for B?

(iStockphoto/mikkelwilliam) Often the incentives we put in place to stimulate and reward performance produce unexpected behaviors. Causes vary from one individual to another, depending on what each of us values and what we are willing to... View Details

Keywords: by James Heskett

March–April 2023
Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis

Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details

Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing

14 Dec 2021
Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

something you fix Consider Vince Forlenza’s experience, as former CEO of medical technology maker Becton Dickinson, in developing a more innovative culture to meet the changing competitive landscape. He recently told me, “The barrier that... View Details

Keywords: by Michael Beer

2021
Article

Institutional Policies for a Healthy Anthropocene Society

By: Andrew J. Hoffman, P. Devereaux Jennings and Nicholas A. Poggioli

The Anthropocene epoch refers to the geological epoch, now underway, that is defined by monumental, human-caused geophysical changes in planetary ecosystems. Human society is also changing, marked by an equally profound shift in attitudes, beliefs, and practices. In... View Details

Keywords: Policy; Values and Beliefs; Climate Change; Natural Environment; Society

May–June 2023
Article

Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno

The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to... View Details

Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; E-commerce; Internet and the Web; Consumer Behavior; Policy; Retail Industry

Find at Harvard

1975
Working Paper

Information, Efficiency and Equilibrium

By: Jerry R. Green

When economic agents receive information over time concerning future events it is likely that prices for commodities whose value is influenced by these events will fluctuate in response to changes in the state of knowledge. If such events occur periodically,... View Details

Keywords: Economics; Supply and Industry; Price

January 2022
Article

The Private Impact of Public Data: Landsat Satellite Maps Increased Gold Discoveries and Encouraged Entry

By: Abhishek Nagaraj

How does public data shape the relative performance of incumbents and entrants in the private sector? Using a simple theoretical framework, I argue that public data reduces investment uncertainty, facilitates the discovery of new market opportunities and increases the... View Details

Keywords: Public Data; Maps; Gold; Microeconomic Behavior; Economics; Data and Data Sets; Private Sector; Market Entry and Exit; Mining

Find at Harvard