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  • All HBS Web  (10,006)
    • People  (37)
    • News  (2,588)
    • Research  (5,897)
    • Events  (44)
    • Multimedia  (76)
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  • 04 Mar 2022
  • Blog Post

Celebrating Black History Month at HBS

the incredible accomplishments highlighted over the past month. African American Student Union Spotlight Series The HBS African American Student Union (AASU) strives to be an extended family for View Details
  • April 1999 (Revised September 1999)
  • Case

Compaq Computer: Consumer Notebook Group

By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details
Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry
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Bell, David E., and Ann Leamon. "Compaq Computer: Consumer Notebook Group." Harvard Business School Case 599-053, April 1999. (Revised September 1999.)
  • 12 Sep 2023
  • Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

How can financial planners expand their businesses as their core population ages and young investors flirt with novel financial products like cryptocurrency? The most profitable path forward is to follow the very advice they often give... View Details
Keywords: by Ben Rand; Financial Services
  • September 2010
  • Case

Angie's List

Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details
Keywords: Internet and the Web; Price; Competitive Advantage; Product Launch; Service Industry; United States
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Weaver, Ray. "Angie's List." Harvard Business School Case 511-063, September 2010.
  • February 2015 (Revised May 2015)
  • Supplement

Nokia's Bridge Program: Outcome and Results (B)

By: Sandra J. Sucher and Susan J. Winterberg
Nokia's leaders reflect on the Bridge program, lessons learned during its implementation, and the business benefits it brought to the company. Nokia's Bridge program resulted in 60% of employees knowing their next step the day they exited the firm. It also helped... View Details
Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry
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Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Outcome and Results (B)." Harvard Business School Supplement 315-003, February 2015. (Revised May 2015.)
  • April 2012 (Revised March 2014)
  • Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry
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Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
  • 22 May 2019
  • Blog Post

What is FIELD Global Immersion?

The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business... View Details
  • March 2001 (Revised September 2002)
  • Case

Merck Latin America (A)

By: Michael Beer and James Weber
Introduces Grey Warner, the vice president of Merck's Latin America region, and his efforts to improve the organizational effectiveness of the region and to introduce a more global business culture and values. Discusses Merck's ethics and values, its Latin American... View Details
Keywords: Organizational Culture; Ethics; Business Processes; Strategic Planning; Change Management; Values and Beliefs; Globalized Firms and Management; Employee Relationship Management; Business Strategy; Government and Politics; Economy; Pharmaceutical Industry; Latin America
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Beer, Michael, and James Weber. "Merck Latin America (A)." Harvard Business School Case 401-029, March 2001. (Revised September 2002.)
  • 21 Mar 2019
  • HBS Case

The Ferrari Way

made Ferrari a hot commodity among high-net-worth buyers. At the same time that competitors have increased production, Ferrari has intentionally limited production to create scarcity, something Thomke calls “deprivation marketing.” The... View Details
Keywords: by Michael Blanding; Auto
  • January 2015 (Revised April 2018)
  • Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
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Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
  • 12 Nov 2024
  • HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

truly reintegrate into society if few firms will hire them? And, how can society—especially at a time of rising prices and low unemployment—afford to exclude the roughly one in three working Americans with criminal records from the... View Details
Keywords: by Avery Forman; Employment
  • June 2005
  • Case

Furqan Nazeeri and the IMTrader Spin-Out

By: Lynda M. Applegate and Brian DeLacey
Furqan Nazeeri is looking to spin out a promising set of products and technologies from an established financial services firm. Designed as an exercise in negotiation. Includes material from the original business plan, and it is possible to simulate a negotiation... View Details
Keywords: Business Startups; Business or Company Management; Negotiation Process; Product Development; Technology Adoption
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Applegate, Lynda M., and Brian DeLacey. "Furqan Nazeeri and the IMTrader Spin-Out." Harvard Business School Case 805-147, June 2005.
  • April 2013
  • Article

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

By: Ramon Casadesus-Masanell and Feng Zhu
This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details
Keywords: Business Model Innovation; Imitation; Sponsor-based Business Model; Strategic Revelation; Strategic Concealment; Business Model; Innovation and Invention; Price; Competitive Strategy; Adoption; Value; Duopoly and Oligopoly; Product; Customers; Market Entry and Exit; Monopoly
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Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Strategic Management Journal 34, no. 4 (April 2013): 464–482.
  • 19 Apr 2017
  • News

Erdogan's New Powers Do Little to Address Turkey's Old Problems

  • August 2019
  • Case

Humanistic Capitalism at Brunello Cucinelli

By: Francesca Gino and Gary Pisano
This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details
Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy
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Gino, Francesca, and Gary Pisano. "Humanistic Capitalism at Brunello Cucinelli." Harvard Business School Case 920-007, August 2019.

    Open Content, Linus' Law, and Neutral Point of View

    The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to... View Details
    • October 2016
    • Case

    Yili Group: Building a Global Dairy Company

    By: William C. Kirby and Nancy Hua Dai
    From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details
    Keywords: Globalized Markets And Industries; Global Supply Chain; Competition; Culture; Agribusiness; Animal-Based Agribusiness; Business Growth and Maturation; Food; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Firms and Management; Nutrition; Employee Relationship Management; Growth and Development Strategy; Growth Management; Brands and Branding; Supply Chain; Agriculture and Agribusiness Industry; Food and Beverage Industry; China
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    Kirby, William C., and Nancy Hua Dai. "Yili Group: Building a Global Dairy Company." Harvard Business School Case 317-003, October 2016.
    • 26 Mar 2014
    • News

    Revisiting how Christensen’s “disruption innovation” in healthcare means decentralization

    • Summer 2016
    • Article

    Open Content, Linus' Law, and Neutral Point of View

    By: Shane Greenstein and Feng Zhu
    The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to high-quality... View Details
    Keywords: Prejudice and Bias; Internet and the Web; Balance and Stability; Operations; Knowledge Management; Knowledge Dissemination
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    Greenstein, Shane, and Feng Zhu. "Open Content, Linus' Law, and Neutral Point of View." Information Systems Research 27, no. 3 (September 2016): 618–635.
    • January 2001 (Revised May 2003)
    • Case

    Novartis Pharma: The Business Unit Model

    By: Srikant M. Datar, Carin-Isabel Knoop and Cate Reavis
    In June 2000, Novartis reorganized its pharmaceutical business to form global business units in oncology, transplantation, ophthalmology, and mature products. The remaining primary care products continued to be managed within global functions (e.g., R&D and marketing).... View Details
    Keywords: Restructuring; Recruitment; Product Marketing; Organizational Structure; Problems and Challenges; Health Industry; Pharmaceutical Industry
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    Datar, Srikant M., Carin-Isabel Knoop, and Cate Reavis. "Novartis Pharma: The Business Unit Model." Harvard Business School Case 101-030, January 2001. (Revised May 2003.)
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