Publications

July 2010 (Revised December 2011)
Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry

November 1999 (Revised July 2003)
Case

Pre-Paid Legal Services, Inc.

By: Paul M. Healy and Jacob Cohen

Pre-Paid Legal Services' business model reveals two key issues--managing the sales force and sales growth and managing claims. Students analyze the economics of the business and consider how to measure firm performance, how to evaluate and reward the sales force, and... View Details

Keywords: Financial Management; Financial Strategy; Salesforce Management; Marketing Strategy; Accrual Accounting; Business Cycles; Forecasting and Prediction; Insurance; Business Growth and Maturation; Insurance Industry

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

“waver” over time in the relative weight they put on them. The model predicts that good news about fundamentals can trigger large price bubbles. We analyze the patterns of cash-flow news that generate the largest bubbles, the reasons why... View Details

Keywords: Sean Silverthorne

05 Nov 2014
What Do You Think?

Are We Entering an Era of Neuromanagement?

businesses." The predominant view was that the practice at present has many limitations. Ann Romaine-Adelstein commented, "I doubt we can predict with validity from a scan yet who will work hard, be innovative or exercise great... View Details

Keywords: by James Heskett

07 Dec 2015
Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

economists predict the effects of changes in immigration of specific ethnic groups. “This notion that if you opened up the immigration spigot then entrepreneurship would happen everywhere is probably not true,” he says. “But if you were... View Details

Keywords: by Michael Blanding; Transportation; Beauty & Cosmetics; Retail

01 Oct 1997
News

Antitrust in Historical Perspective

upside down and might end up destroying it altogether. Some people even predicted that one huge trust would come to dominate the entire American economy. This may seem funny now, but in the context of the times it did not. At the turn of... View Details

Keywords: Thomas K. McCraw and Richard S. Tedlow

26 Oct 2010
First Look

First Look: October 26, 2010

in payout taxes, we show that this prediction holds well. Payout taxes have a large impact on the dynamics of corporate investment and growth. Investment is "locked in" to profitable firms when payout is heavily taxed. Thus,... View Details

Keywords: Sean Silverthorne

19 Aug 2024
News

Quantum Leap

logistics to web services—will be disrupted, with experts predicting that quantum machines will rapidly perform tasks that would take today’s fastest digital supercomputers years to complete. Quantum computers will be able to carry out... View Details

January 1999 (Revised June 2006)
Case

Advanced Technologies, Inc.

By: Thomas R. Piper

The CEO of a semiconductor equipment manufacturer is assessing the financial forecasts and financing plan prepared by the chief financial officer. Continued rapid growth will create substantial financing pressures, especially if profitability fails to recover and/or if... View Details

Keywords: Forecasting and Prediction; Earnings Management; Financial Condition; Financial Reporting; Risk and Uncertainty; Economic Slowdown and Stagnation; Outcome or Result; Growth and Development; Crisis Management; Profit; Financial Strategy; Semiconductor Industry; Manufacturing Industry