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  • All HBS Web  (11,616)
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Show Results For

  • All HBS Web  (11,616)
    • People  (60)
    • News  (2,827)
    • Research  (6,200)
    • Events  (72)
    • Multimedia  (107)
  • Faculty Publications  (4,130)
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    Dominic Russel

    Dominic Russel is a doctoral student in the Business Economics program. His current research interests are in financial economics, public economics, and the economics of social networks. He has previously worked as a financial analyst at the Consumer Financial... View Details
    • Article

    TDABC Cost Analysis of Ocular Disorders in an Ophthalmology Emergency Department versus Urgent Care: Clinical Experience at Massachusetts Eye and Ear

    By: Robert S. Kaplan, Jonathan Chou, Mahek Shah, Amy Watts, Matthew Gardiner, Joan Miller and John I. Lowenstein
    Purpose  To perform a cost analysis comparison for managing common ocular disorders in an eye emergency department (ED) versus an urgent care setting using a time-driven activity-based cost model (TDABC) to assist physicians and staff in appropriate allocation of... View Details
    Keywords: Time-driven Activity-based Cost Model; Emergency Room; Urgent Care Clinic; Cost; Analysis; Activity Based Costing and Management; Health Care and Treatment
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    Kaplan, Robert S., Jonathan Chou, Mahek Shah, Amy Watts, Matthew Gardiner, Joan Miller, and John I. Lowenstein. "TDABC Cost Analysis of Ocular Disorders in an Ophthalmology Emergency Department versus Urgent Care: Clinical Experience at Massachusetts Eye and Ear." Journal of Academic Ophthalmology 10 (2018).
    • Web

    A Broad Spectrum of Opportunities | Social Enterprise | Harvard Business School

    planning. One thing that I've learned in the past year is that social enterprise offers a broad spectrum of opportunities, and that an interest in marketing or even investment management is not mutually... View Details
    • 24 Jul 2000
    • Research & Ideas

    Value Maximization and Stakeholder Theory

    Contending with that value maximization approach is "stakeholder theory" which says that managers should make decisions so as to take into account all of the interests View Details
    Keywords: by Michael C. Jensen
    • June 1998 (Revised September 1998)
    • Case

    Case for Brand Loyalty, A

    Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details
    Keywords: Consumer Behavior; Brands and Branding
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    Fournier, Susan M., and Julie Yao. "Case for Brand Loyalty, A." Harvard Business School Case 598-023, June 1998. (Revised September 1998.)
    • October 1982 (Revised May 1992)
    • Case

    Johnson & Johnson: The Tylenol Tragedy

    By: Stephen A. Greyser
    In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
    Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
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    Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
    • March–April 2017
    • Article

    What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

    By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
    Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
    Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
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    John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
    • 26 Jul 2022
    • Research & Ideas

    Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

    There’s a saying in hospitality: The customer is always right. In fact, customers might be more influential than ever, according to a study of online restaurant reviews. Yelp, the website where consumers... View Details
    Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail
    • Research Summary

    Evaluating Transactions

    I also study how people judge potential transactions.  We often think of purchase decisions as straightforward: a consumer buys a product if he expects the benefits to outweigh the price, sometimes after shopping around for the best deal.  In practice,... View Details

    • 01 Feb 2000
    • News

    Q & A: Laura Liswood and the Council of Women World Leaders

    Laura A. Liswood (MBA '76) is cofounder and secretary-general of the Council of Women World Leaders (CWWL), an independent, international organization based at Harvard's John F. Kennedy School View Details
    Keywords: Nancy O. Perry
    • 02 Dec 2002
    • What Do You Think?

    How Will We Respond to the “Moment of Truth” in Option Plans?

    options should be rethought in many organizations. First, there is the issue of whether options are the best means of promoting shareholders' best interests in established... View Details
    Keywords: by James Heskett
    • July 2010
    • Case

    Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

    By: John A. Quelch and Heather Beckham
    Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
    Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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    Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.

      John A. Deighton

      John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
      • 02 Mar 2007
      • What Do You Think?

      What Is the Government’s Role in US Health Care?

      Summing Up This month's exchange of ideas regarding U.S. healthcare reform ranged far and wide. Some of us were interested primarily in the issue View Details
      Keywords: by Jim Heskett; Health
      • 05 Jun 2018
      • News

      Campbell Soup needs a rule-breaker CEO

      • 16 Feb 2021
      • Blog Post

      The Rise of The Sixes: Interview with CEO and Founder Franci Girard

      pressure test her interest instead of wondering “what if?”, Girard followed her instincts to jump into learning more about the fashion industry. After full days at Goldman, Girard attended Parson’s School... View Details
      • 2009
      • Other Unpublished Work

      Steering Monetary Policy Through Unprecedented Crises

      By: David Moss and Cole Bolton
      In early April 2008, economic conditions in Europe appeared to be deteriorating on almost all fronts: sales figures were falling, business and consumer confidence were slumping, forecasts for European growth were being revised downward, and inflation was rising. In... View Details
      Keywords: Financial Crisis; Inflation and Deflation; Central Banking; Interest Rates; International Finance; Policy; Crisis Management; Europe
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      Moss, David, and Cole Bolton. "Steering Monetary Policy Through Unprecedented Crises." 2009. (Draft case.)
      • 14 May 2024
      • Blog Post

      Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

      Creating Emerging Markets Sustainability Series – How to Build a Culture of Intrapreneurship Today, the concept of “sustainable innovation” seems commonplace and is generally accepted as a viable path... View Details
      • 01 Jun 2001
      • News

      Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni

      a month, and as one of its youngest members, Kwiker recognized the need to get more young HBS alumni involved. “I went to the president of the club and told him I was View Details
      Keywords: Elena N. Berg
      • January 2021 (Revised March 2021)
      • Exercise

      E-Commerce Analytics for CPG Firms (A): Estimating Sales

      By: Ayelet Israeli and Fedor (Ted) Lisitsyn
      The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
      Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Direct-to-consumer; DTC; Analytics and Data Science; Sales; Marketing; E-commerce; Consumer Products Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Exercise 521-078, January 2021. (Revised March 2021.)
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