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  • All HBS Web  (11,611)
    • People  (60)
    • News  (2,827)
    • Research  (6,200)
    • Events  (72)
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Show Results For

  • All HBS Web  (11,611)
    • People  (60)
    • News  (2,827)
    • Research  (6,200)
    • Events  (72)
    • Multimedia  (107)
  • Faculty Publications  (4,130)
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  • 2013
  • Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Consumer Products Industry
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Teixeira, Thales S., and Horst Stipp. "Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?" Journal of Advertising Research 53, no. 3 (September 2013): 286–296.
  • June 2011
  • Case

Steering Monetary Policy Through Unprecedented Crises

By: David Moss and Cole Bolton
In early April 2008, economic conditions in Europe appeared to be deteriorating on almost all fronts: sales figures were falling, business and consumer confidence were slumping, forecasts for European growth were being revised downward, and inflation was rising. In... View Details
Keywords: Forecasting and Prediction; Economic Slowdown and Stagnation; Financial Crisis; Inflation and Deflation; Financial Institutions; Interest Rates; Policy
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Moss, David, and Cole Bolton. "Steering Monetary Policy Through Unprecedented Crises." Harvard Business School Case 711-048, June 2011.
  • March 2005
  • Article

Short- and Long-term Demand Curves for Stocks: Theory and Evidence on the Dynamics of Arbitrage

By: Robin Greenwood
I develop a framework to analyze demand curves for multiple risky securities at extended horizons in a setting with limits-to-arbitrage. Following an unexpected change in uninformed investor demand for several assets, I predict returns of each security to be... View Details
Keywords: Limits To Arbitrage; Event Studies; Demand Curves; Portfolio Choice; Framework; Demand and Consumers; Change; Risk and Uncertainty; Debt Securities; Forecasting and Prediction; Stocks; Assets; Investment Portfolio; System Shocks; Price; Japan
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Greenwood, Robin. "Short- and Long-term Demand Curves for Stocks: Theory and Evidence on the Dynamics of Arbitrage." Journal of Financial Economics 75, no. 3 (March 2005): 607–649.
  • 01 Apr 2001
  • News

Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni

a month, and as one of its youngest members, Kwiker recognized the need to get more young HBS alumni involved. “I went to the president of the club and told him I was View Details
Keywords: Elena N. Berg; Miscellaneous Store Retailers; Retail Trade
  • 2014
  • Working Paper

Friends with Close Ties: Asset or Liability? Evidence from the Investment Decisions of Mutual Funds in China

By: Xinzi Gao, T.J. Wong, Lijun Xia and Gwen Yu
When fund managers have close ties to their investees, it can facilitate efficient information sharing but can also increase the possibility of favoritism. Using the investment choices of mutual funds in China, we test whether funds with close ties to their investees... View Details
Keywords: Social Ties; Conflict of Interests; Asset Management; Investment Portfolio; Networks; Financial Services Industry; China
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Gao, Xinzi, T.J. Wong, Lijun Xia, and Gwen Yu. "Friends with Close Ties: Asset or Liability? Evidence from the Investment Decisions of Mutual Funds in China." Harvard Business School Working Paper, No. 14-086, March 2014.
  • 23 Nov 2015
  • Working Paper Summaries

Self Control and Commitment: Can Decreasing the Liquidity of a Savings Account Increase Deposits?

Keywords: by John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian, Christopher Harris & Jung Sakong; Banking
  • 11 Oct 2017
  • Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

Source: iStock In June 2017, the US House of Representatives passed the Financial CHOICE Act, a 589-page bill designed to repeal many of the regulations in the Dodd-Frank Wall Street Reform and View Details
Keywords: by Carmen Nobel

    Dominic Russel

    Dominic Russel is a doctoral student in the Business Economics program. His current research interests are in financial economics, public economics, and the economics of social networks. He has previously worked as a financial analyst at the Consumer Financial... View Details
    • 30 Mar 2021
    • Blog Post

    Africa Rising: Understanding Business, Entrepreneurship, and the Complexities of a Continent with Professor Hakeem Belo-Osagie

    in the orchestra - considerable leeway because they are all superstars in their individual capacities. The students are more than just an audience. They start that way, but at a certain time, they join in the band and make the music more View Details
    • 2015
    • Working Paper

    Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

    By: Ragnar Lund and Stephen A. Greyser
    Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
    Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
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    Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
    • 14 May 2024
    • Blog Post

    Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

    Creating Emerging Markets Sustainability Series – How to Build a Culture of Intrapreneurship Today, the concept of “sustainable innovation” seems commonplace and is generally accepted as a viable path... View Details
    • 24 Jul 2000
    • Research & Ideas

    Value Maximization and Stakeholder Theory

    Contending with that value maximization approach is "stakeholder theory" which says that managers should make decisions so as to take into account all of the interests View Details
    Keywords: by Michael C. Jensen
    • June 2018
    • Article

    Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

    By: Clarence Lee, Elie Ofek and Thomas Steenburgh
    We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
    Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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    Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
    • June 1998 (Revised September 1998)
    • Case

    Case for Brand Loyalty, A

    Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details
    Keywords: Consumer Behavior; Brands and Branding
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    Fournier, Susan M., and Julie Yao. "Case for Brand Loyalty, A." Harvard Business School Case 598-023, June 1998. (Revised September 1998.)
    • March 1999 (Revised January 2005)
    • Case

    Newell Company: Corporate Strategy

    By: Cynthia A. Montgomery and Elizabeth Gordon
    In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details
    Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry
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    Montgomery, Cynthia A., and Elizabeth Gordon. "Newell Company: Corporate Strategy." Harvard Business School Case 799-139, March 1999. (Revised January 2005.)
    • 2009
    • Other Unpublished Work

    Steering Monetary Policy Through Unprecedented Crises

    By: David Moss and Cole Bolton
    In early April 2008, economic conditions in Europe appeared to be deteriorating on almost all fronts: sales figures were falling, business and consumer confidence were slumping, forecasts for European growth were being revised downward, and inflation was rising. In... View Details
    Keywords: Financial Crisis; Inflation and Deflation; Central Banking; Interest Rates; International Finance; Policy; Crisis Management; Europe
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    Moss, David, and Cole Bolton. "Steering Monetary Policy Through Unprecedented Crises." 2009. (Draft case.)
    • 09 May 2017
    • What Do You Think?

    Should Management Be Primarily Responsible to Shareholders?

    longer-term interests sufficiently well.” Not everyone spoke as one on the issue. Rob Jones, for example, commented that, “Theories abound, but owner still means owner Social and moral obligations make for fascinating discussion, but... View Details
    Keywords: by James Heskett
    • August 2022 (Revised October 2022)
    • Case

    Sian Flowers: Fresher by Sea?

    By: Willy C. Shih, Michael W. Toffel and Pippa Tubman Armerding
    The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its... View Details
    Keywords: Supply Chain; Supply Chains; Sustainability; Sustainable Agriculture; Sustainability Reporting; Carbon Emissions; Supply Chain Management; Quality; Ship Transportation; Cost Management; Agriculture and Agribusiness Industry; Africa; Kenya; Netherlands; Europe
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    Shih, Willy C., Michael W. Toffel, and Pippa Tubman Armerding. "Sian Flowers: Fresher by Sea?" Harvard Business School Case 623-008, August 2022. (Revised October 2022.)
    • March–April 2017
    • Article

    What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

    By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
    Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
    Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
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    John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
    • July 2010
    • Case

    Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

    By: John A. Quelch and Heather Beckham
    Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
    Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
    Citation
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    Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
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