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  • All HBS Web  (11,612)
    • People  (60)
    • News  (2,827)
    • Research  (6,200)
    • Events  (72)
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  • Article

Levitz Furniture: A Case History in the Creation and Destruction of Shareholder Value

By: W. E. Fruhan Jr.
Keywords: Business and Shareholder Relations; Consumer Products Industry
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Fruhan, W. E., Jr. "Levitz Furniture: A Case History in the Creation and Destruction of Shareholder Value." Financial Analysts Journal (March–April 1980).
  • Research Summary

Evaluating Transactions

I also study how people judge potential transactions.  We often think of purchase decisions as straightforward: a consumer buys a product if he expects the benefits to outweigh the price, sometimes after shopping around for the best deal.  In practice,... View Details

  • March 1999 (Revised January 2005)
  • Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon
In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry
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Montgomery, Cynthia A., and Elizabeth Gordon. "Newell Company: Corporate Strategy." Harvard Business School Case 799-139, March 1999. (Revised January 2005.)
  • 2022
  • Working Paper

The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details
Keywords: Digital Culture; Internet and the Web; Consumer Behavior; Society
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Deighton, John A., and Leora Kornfeld. "The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful." Harvard Business School Working Paper, No. 22-049, January 2022.
  • July 2010
  • Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
  • Article

When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details
Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty
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Ascarza, Eva, Anja Lambrecht, and Naufel Vilcassim. When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs. Journal of Marketing Research (JMR) 49, no. 6 (December 2012): 882–900.
  • 24 Jul 2000
  • Research & Ideas

Value Maximization and Stakeholder Theory

Contending with that value maximization approach is "stakeholder theory" which says that managers should make decisions so as to take into account all of the interests View Details
Keywords: by Michael C. Jensen
  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

fashionistas? And if companies focus more on these consumers, how is the broader consumer pool impacted? Farronato studies these questions in a working paper recently published by the National Bureau of... View Details
Keywords: by Michael Blanding; Retail
  • September 1988 (Revised September 1995)
  • Teaching Note

Xerox Corp.: Leadership of the Information Technology Function (A) and (B), Teaching Note

By: Lynda M. Applegate
Keywords: Leadership; Information Technology; Consumer Products Industry; Consumer Products Industry
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Applegate, Lynda M. "Xerox Corp.: Leadership of the Information Technology Function (A) and (B), Teaching Note." Harvard Business School Teaching Note 189-069, September 1988. (Revised September 1995.)
  • January 2004 (Revised May 2004)
  • Background Note

Professional Associations

By: Ashish Nanda
This case discusses why society grants professional associations the rights of certification and self-regulation. In exercising these rights, professional associations serve client interests but also the interest of member practitioners. The case discusses how... View Details
Keywords: Governance; Conflict of Interests; Society
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Nanda, Ashish. "Professional Associations." Harvard Business School Background Note 904-054, January 2004. (Revised May 2004.)
  • October 1982 (Revised May 1992)
  • Case

Johnson & Johnson: The Tylenol Tragedy

By: Stephen A. Greyser
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
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Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
  • 26 Jul 2022
  • Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

There’s a saying in hospitality: The customer is always right. In fact, customers might be more influential than ever, according to a study of online restaurant reviews. Yelp, the website where consumers... View Details
Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail
  • 06 Aug 2020

Life at HBS Chat Series: MBA Students in the Business of Cannabis Club

Hear straight from current HBS students regarding their MBA experience. Students will share their backgrounds and how they have cultivated their personal and professional interests while at HBS through club associations. View Details
  • 26 Mar 2025
  • News

Alumni Explore a Changing Hong Kong; Meet the Leader: HBS Club of Singapore

Conference Looks at Future of Hong Kong as a Global Leader The HBS Association of Hong Kong (HBSAHK) celebrated the club’s 45thanniversary in February, with its 2025 Signature Conference at Cloud 39, a rooftop ballroom at The Henderson skyscraper in central Hong Kong.... View Details
Keywords: Margie Kelley
  • January 2021 (Revised March 2021)
  • Supplement

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Consumer Products Industry; Consumer Products Industry; United States
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Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Spreadsheet Supplement 521-712, January 2021. (Revised March 2021.)
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

SeventyFour Few phrases in business are more seductive than the one attributed to Ralph Waldo Emerson in the 19th century: “Build a better mousetrap and the world will beat a path to your door.” Unless, of course, what you are selling is... View Details
Keywords: by Michael Blanding; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 31 Oct 2019
  • Blog Post

5 Things on My Mind in the Second Year of the MS/MBA: Engineering Sciences Program

based on common interests or backgrounds), and we are training for the Big/Little Olympics in the spring.  While talking with the first-year students in the program, we realized that some things were different from our first year (for the... View Details
  • 2009
  • Other Unpublished Work

Steering Monetary Policy Through Unprecedented Crises

By: David Moss and Cole Bolton
In early April 2008, economic conditions in Europe appeared to be deteriorating on almost all fronts: sales figures were falling, business and consumer confidence were slumping, forecasts for European growth were being revised downward, and inflation was rising. In... View Details
Keywords: Financial Crisis; Inflation and Deflation; Central Banking; Interest Rates; International Finance; Policy; Crisis Management; Europe
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Moss, David, and Cole Bolton. "Steering Monetary Policy Through Unprecedented Crises." 2009. (Draft case.)
  • March 2005
  • Article

Short- and Long-term Demand Curves for Stocks: Theory and Evidence on the Dynamics of Arbitrage

By: Robin Greenwood
I develop a framework to analyze demand curves for multiple risky securities at extended horizons in a setting with limits-to-arbitrage. Following an unexpected change in uninformed investor demand for several assets, I predict returns of each security to be... View Details
Keywords: Limits To Arbitrage; Event Studies; Demand Curves; Portfolio Choice; Framework; Demand and Consumers; Change; Risk and Uncertainty; Debt Securities; Forecasting and Prediction; Stocks; Assets; Investment Portfolio; System Shocks; Price; Japan
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Greenwood, Robin. "Short- and Long-term Demand Curves for Stocks: Theory and Evidence on the Dynamics of Arbitrage." Journal of Financial Economics 75, no. 3 (March 2005): 607–649.
  • 2013
  • Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Consumer Products Industry
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Teixeira, Thales S., and Horst Stipp. "Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?" Journal of Advertising Research 53, no. 3 (September 2013): 286–296.
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