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Show Results For
- All HBS Web
(8,595)
- People (32)
- News (2,917)
- Research (3,009)
- Events (25)
- Multimedia (165)
- Faculty Publications (1,314)
- 26 Sep 2023
- Blog Post
HBS Latino Student Association Spotlight: Francesco Rossi (MBA 2024)
related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond. In honor of Hispanic Heritage Month, we asked LASO members to tell us about what being part... View Details
- 2014
- Other Teaching and Training Material
Marketing Reading: Brand Positioning
By: Jill Avery and Sunil Gupta
This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details
Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding
Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.
- September 2023
- Supplement
David Beckham (B): Signing Lionel Messi to Inter Miami CF
By: Anita Elberse and David Moreno Vicente
In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi—a seven-time winner of the Ballon d’Or... View Details
Keywords: Soccer; Football; Superstars; General Management; Sports; Negotiation Offer; Competitive Strategy; Compensation and Benefits; Entertainment; Media; Marketing; Sports Industry; Miami
Elberse, Anita, and David Moreno Vicente. "David Beckham (B): Signing Lionel Messi to Inter Miami CF." Harvard Business School Supplement 524-040, September 2023.
- November 2007
- Background Note
Bayesian Estimation & Black-Litterman
By: Joshua D. Coval and Erik Stafford
Describes a practical method for asset allocation that is more robust to estimation errors than the traditional implementation of mean-variance optimization with sample means and covariances. The Bayesian inspired Black-Litterman model is described after introducing... View Details
Coval, Joshua D., and Erik Stafford. "Bayesian Estimation & Black-Litterman." Harvard Business School Background Note 208-085, November 2007.
- 2017
- Book
HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company
By: Richard S. Ruback and Royce Yudkoff
Find, acquire, and run your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: you can buy a small business and run it as CEO. Purchasing a small... View Details
Keywords: Entrepreneurial Finance; Entrepreneurs; Small Companies; Small Business Finance; Negotiation; Due Diligence; Sourcing; Search Funds; Search; Deal Sourcing; Deal Structuring; Funnel; Debt Financing; Small And Medium Enterprises; Small Business; Internet and the Web; Entrepreneurship; Negotiation Deal; Ownership; Equity; Borrowing and Debt
Ruback, Richard S., and Royce Yudkoff. HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company. Harvard Business Review Press, 2017.
- 15 Sep 2020
- Blog Post
One Month into the New MS/MBA Biotech
medicine. Can you elaborate on that? For example, if I was a chemical engineer or a math major, does that mean I’m not eligible? How much biology do I need to be prepared for the program? We really feel it is important for students View Details
- 14 Dec 2015
- Blog Post
5 Facts About HBS Conferences
Club conferences are a vibrant part of the student life ecosystem at HBS. Over 25 conferences are held each year on topics ranging from finance to entrepreneurship, and some of the most well-known conferences include the Africa Business... View Details
- 2021
- Chapter
Geographic Inequality and the Internet
By: Chris Forman, Avi Goldfarb and Shane Greenstein
BOOK ABSTRACT: This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and... View Details
Forman, Chris, Avi Goldfarb, and Shane Greenstein. "Geographic Inequality and the Internet." In Handbook of Digital Inequality, edited by Eszter Hargittai. Edward Elgar Publishing, 2021.
- April 2010 (Revised June 2011)
- Background Note
Television Competes for a Digital Audience
By: Stephen P. Bradley and Nancy Bartlett
In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details
Bradley, Stephen P., and Nancy Bartlett. "Television Competes for a Digital Audience." Harvard Business School Background Note 710-476, April 2010. (Revised June 2011.)
- 22 Feb 2021
- Working Paper Summaries
Private and Social Returns to R&D: Drug Development and Demographics
- 07 May 2020
- News
The Hero’s Journey Ends With a Whimper
- 14 Aug 2018
- News
Collaborate, But Only Intermittently, According to New Study
- 03 Jun 2020
- News
Five Ethical Challenges During COVID-19 That Businesses Need to Meet
- 15 Jun 2021
- Blog Post
Aisha Fatima Dozie is Igniting Confidence as the Founder of Bossy Cosmetics
that have ignited her confidence over the years. Now she is sharing that confidence boost with others by using 20 years of experience, a lot of grit, and a heart full of passion to build a company and life that she loves. Embracing a... View Details
Keywords: Entrepreneurship
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
In the late 1980s, scientists for New York City-based drug-maker Pfizer began testing what was then known as compound UK-92,480 for the treatment of angina. Although UK-92,480 seemed promising in the lab and... View Details
- October 1993 (Revised February 1995)
- Case
Dendrite International
By: Frank V. Cespedes and Marie Bell
Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United States. The firm's strategy has depended on being a full-service supplier to multinational firms. Impending... View Details
Keywords: Accounting Audits; Cost vs Benefits; Forecasting and Prediction; Marketing Strategy; Risk and Uncertainty; Sales; Competitive Advantage; Information Technology Industry; Japan; Europe; United States
Cespedes, Frank V., and Marie Bell. "Dendrite International." Harvard Business School Case 594-048, October 1993. (Revised February 1995.)
- 11 Dec 2012
- News
Volunteers on the frontline of services delivery
- 15 Feb 2018
- News
Does CVS–Aetna Spell the End of Business as Usual?
- December 2010 (Revised February 2013)
- Case
Logoplaste: Global Growing Challenges
By: Juan Alcacer and Anthony John Morrison Leitao
In 2010, Logoplaste, a top 10 manufacturer of rigid plastic containers, was debating a more dramatic expansion strategy as a means to guarantee the company's continued success. The company, which began with a few plants in Portugal in the 1990s, now had 60 plants... View Details
Keywords: Business Growth and Maturation; Global Range; Global Strategy; Partners and Partnerships; Expansion
Alcacer, Juan, and Anthony John Morrison Leitao. "Logoplaste: Global Growing Challenges." Harvard Business School Case 711-411, December 2010. (Revised February 2013.)